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Building Trust with Your Users through Messaging & Copy
- 5. @steph_hay #uievs
Everything is
“the best.”
Easy. Innovative. Powerful. Beautiful. Fast. Affordable.
Intuitive. Efficient. Effective. Secure.
Award-winning. Cross-platform. Mobile-compatible.
Simple.
- 7. @steph_hay #uievs
Everything is not
“the best.”
Disappointing. Buggy. Cancel. Refund. Cluttered.
Overwhelming. Crap. Incompatible. Doesn’t work.
Unusable. Impossible. Frustrating. Difficult. Spammy.
Unsubscribe.
- 9. @steph_hay #uievs
STEP 1
Set realistic expectations.
Using words people actually say.
- 11. @steph_hay #uievs
Building trust by
speaking your
users’ language
from the search engine to marketing
copy, forms, email & social media
- 12. @steph_hay #uievs
Increase engagement Early adopters
Conversion-oriented
DRIP campaigns
Connect with our users
Optimize
Qualified leads
Segmentation
http://www.siteposition.ca/conversion-rate-optimization