SlideShare a Scribd company logo
1 of 6
Championing Contextual Research in Your Organization




UIE Virtual Seminar: Steve Portigal
April 17, 2012
1
Organizational Culture
                                        Belkin, 2012




                         Belkin, 1982




  Belkin, 1983
2 - Championing Contextual Research     @steveportigal   www.portigal.com
Organizational Maturity




3 - Championing Contextual Research   @steveportigal   www.portigal.com
Actively Engage Your Colleagues




4 - Championing Contextual Research   @steveportigal   www.portigal.com
Take Your Act On The Road




5 - Championing Contextual Research   @steveportigal   www.portigal.com
Championing Contextual
                        Research in Your Organization
                           Steve Portigal
                           April 17, 2012 @steveportigal
6 - Championing Contextual Research                        www.portigal.com

More Related Content

More from UIEpreviews

How to Win UX Advocates and Influence Stakeholders - Melinda Baker UX Thursda...
How to Win UX Advocates and Influence Stakeholders - Melinda Baker UX Thursda...How to Win UX Advocates and Influence Stakeholders - Melinda Baker UX Thursda...
How to Win UX Advocates and Influence Stakeholders - Melinda Baker UX Thursda...UIEpreviews
 
Preview choosing the right wireframe strategy
Preview choosing the right wireframe strategyPreview choosing the right wireframe strategy
Preview choosing the right wireframe strategyUIEpreviews
 
Designing across devices with progressive enhancement - PREVIEW
Designing across devices with progressive enhancement - PREVIEWDesigning across devices with progressive enhancement - PREVIEW
Designing across devices with progressive enhancement - PREVIEWUIEpreviews
 
Recruiting the Right Users to Get Real Results
Recruiting the Right Users to Get Real ResultsRecruiting the Right Users to Get Real Results
Recruiting the Right Users to Get Real ResultsUIEpreviews
 
Design as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience RoadmapsDesign as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience RoadmapsUIEpreviews
 
Designing with Remote Teams - www.uievs.com
Designing with Remote Teams - www.uievs.comDesigning with Remote Teams - www.uievs.com
Designing with Remote Teams - www.uievs.comUIEpreviews
 
Hiring the best ux designers preview
Hiring the best ux designers previewHiring the best ux designers preview
Hiring the best ux designers previewUIEpreviews
 
Research and Design for the UX Team of One
Research and Design for the UX Team of OneResearch and Design for the UX Team of One
Research and Design for the UX Team of OneUIEpreviews
 
Controlling the Pace of UX with Content Strategy
Controlling the Pace of UX with Content StrategyControlling the Pace of UX with Content Strategy
Controlling the Pace of UX with Content StrategyUIEpreviews
 
Voice and tone preview
Voice and tone previewVoice and tone preview
Voice and tone previewUIEpreviews
 
Building Trust with Your Users through Messaging & Copy
Building Trust with Your Users through Messaging & CopyBuilding Trust with Your Users through Messaging & Copy
Building Trust with Your Users through Messaging & CopyUIEpreviews
 
Sketching preview
Sketching previewSketching preview
Sketching previewUIEpreviews
 
Organizing mobile web experiences - preview
Organizing mobile web experiences - previewOrganizing mobile web experiences - preview
Organizing mobile web experiences - previewUIEpreviews
 
Solutions for a_world _of_countless_devices
Solutions for a_world _of_countless_devicesSolutions for a_world _of_countless_devices
Solutions for a_world _of_countless_devicesUIEpreviews
 
Microcopy with Des Traynor
Microcopy with Des TraynorMicrocopy with Des Traynor
Microcopy with Des TraynorUIEpreviews
 
The Kano Model with Jared Spool
The Kano Model with Jared SpoolThe Kano Model with Jared Spool
The Kano Model with Jared SpoolUIEpreviews
 
The Kano Model with Jared M. Spool
The Kano Model with Jared M. SpoolThe Kano Model with Jared M. Spool
The Kano Model with Jared M. SpoolUIEpreviews
 
Mobile First Responsive Web Design
Mobile First Responsive Web DesignMobile First Responsive Web Design
Mobile First Responsive Web DesignUIEpreviews
 
Mapping the Experience
Mapping the ExperienceMapping the Experience
Mapping the ExperienceUIEpreviews
 
SharePoint and the User Experience
SharePoint and the User ExperienceSharePoint and the User Experience
SharePoint and the User ExperienceUIEpreviews
 

More from UIEpreviews (20)

How to Win UX Advocates and Influence Stakeholders - Melinda Baker UX Thursda...
How to Win UX Advocates and Influence Stakeholders - Melinda Baker UX Thursda...How to Win UX Advocates and Influence Stakeholders - Melinda Baker UX Thursda...
How to Win UX Advocates and Influence Stakeholders - Melinda Baker UX Thursda...
 
Preview choosing the right wireframe strategy
Preview choosing the right wireframe strategyPreview choosing the right wireframe strategy
Preview choosing the right wireframe strategy
 
Designing across devices with progressive enhancement - PREVIEW
Designing across devices with progressive enhancement - PREVIEWDesigning across devices with progressive enhancement - PREVIEW
Designing across devices with progressive enhancement - PREVIEW
 
Recruiting the Right Users to Get Real Results
Recruiting the Right Users to Get Real ResultsRecruiting the Right Users to Get Real Results
Recruiting the Right Users to Get Real Results
 
Design as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience RoadmapsDesign as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience Roadmaps
 
Designing with Remote Teams - www.uievs.com
Designing with Remote Teams - www.uievs.comDesigning with Remote Teams - www.uievs.com
Designing with Remote Teams - www.uievs.com
 
Hiring the best ux designers preview
Hiring the best ux designers previewHiring the best ux designers preview
Hiring the best ux designers preview
 
Research and Design for the UX Team of One
Research and Design for the UX Team of OneResearch and Design for the UX Team of One
Research and Design for the UX Team of One
 
Controlling the Pace of UX with Content Strategy
Controlling the Pace of UX with Content StrategyControlling the Pace of UX with Content Strategy
Controlling the Pace of UX with Content Strategy
 
Voice and tone preview
Voice and tone previewVoice and tone preview
Voice and tone preview
 
Building Trust with Your Users through Messaging & Copy
Building Trust with Your Users through Messaging & CopyBuilding Trust with Your Users through Messaging & Copy
Building Trust with Your Users through Messaging & Copy
 
Sketching preview
Sketching previewSketching preview
Sketching preview
 
Organizing mobile web experiences - preview
Organizing mobile web experiences - previewOrganizing mobile web experiences - preview
Organizing mobile web experiences - preview
 
Solutions for a_world _of_countless_devices
Solutions for a_world _of_countless_devicesSolutions for a_world _of_countless_devices
Solutions for a_world _of_countless_devices
 
Microcopy with Des Traynor
Microcopy with Des TraynorMicrocopy with Des Traynor
Microcopy with Des Traynor
 
The Kano Model with Jared Spool
The Kano Model with Jared SpoolThe Kano Model with Jared Spool
The Kano Model with Jared Spool
 
The Kano Model with Jared M. Spool
The Kano Model with Jared M. SpoolThe Kano Model with Jared M. Spool
The Kano Model with Jared M. Spool
 
Mobile First Responsive Web Design
Mobile First Responsive Web DesignMobile First Responsive Web Design
Mobile First Responsive Web Design
 
Mapping the Experience
Mapping the ExperienceMapping the Experience
Mapping the Experience
 
SharePoint and the User Experience
SharePoint and the User ExperienceSharePoint and the User Experience
SharePoint and the User Experience
 

Recently uploaded

Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfhans926745
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 

Recently uploaded (20)

Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 

Championing Contextual Research in Your Organization