3. The
Big
QuesDons
for
Stakeholders
• What
is
the
problem
you’re
trying
to
solve?
• What
does
success
look
like?
• Who
is
the
audience
you
are
trying
to
reach?
3
4. What
We
Planned
• Review
project
goals
with
stakeholders
• Gather
inputs
Design
Build
• Update
IA
structure
• Design
new
templates
• Update/create
content
• Input
into
CMS
• Test
Launch
4
11. Special
SecDons
–
ArDcle
Format
Heading
and
sub-‐
heading
Main
body
of
arDcle
Block
for
other
links
of
content
that’s
related
11
12. ElevaDng
the
Researchers
No
longer
buried
deep
in
the
site
Link
to
a
reworked
Nobel
Laureates
page
Flexibility
for
future
content
from
bios
12
13. What
We
Learned
• Understand
the
problem
fully
• Listen
to
stakeholders
and
what
they’re
trying
to
achieve
• Use
UX
experDse
to
answer
stakeholders
quesDons
(be
clear,
be
concise,
be
usable)
• Learn
what’s
important
to
the
organizaDon
• Encourage
change
slowly
• Support
stakeholders
and
build
trust
13