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Empowering stakeholders through UX collaboration
1.
THE POWER OF EMPOWERED STAKEHOLDERS Robert
Hamburger CNN DXG
2.
A responsive design
project... ...currently in progress
3.
(Re)introducing UX approaches Facilitating design collaboration
4.
But first... some context.
5.
Interactives News Design CNN DXG Product Destinations
6.
THE HOMEPAGE CONTENT DESTINATIONS APPS SOCIAL
7.
Traditional workflows EDITORIAL MARKETING GRAPHICS destination requirements OPERATIONS brand collaboration BROADCAST template customization ANALYTICS DEVELOPMENT QA
8.
Traditionally: predictable, repeatable production
9.
However...
10.
THE OPPORTUNITY TO IMPROVE...
11.
Avenues for growth
12.
New audience insights EVENING
LEAN BACK WORKDAY LEAN FORWARD ANYTIME ON THE GO
13.
WHICH LEADS BACK TO
THE PRESENT...
14.
OVERALL GOALS -modernize legacy
CMS -implement responsive design -update style and patterns PROJECT GOALS -research broadcast needs -incorporate editorial models -help prepare for transition
15.
First Step Build a
UX Toolkit
16.
The Newsroom advantage Editorial DXG
17.
Our approach within
Digital Surveys & Questionnaires Roundtable Presentations Team Collaborations
18.
Surveys & Questionnaires
19.
Roundtable discussions
20.
Capturing design needs
21.
Second Step Visuals & Prototypes
22.
} Taxonomy
23.
Navigation
24.
25.
26.
27.
28.
Third Step Take this
show on the Road
29.
CHANGES HAPPEN
30.
Broadcast Goals -New shows -New
franchises -New formats -Focus on digital
31.
Broadcast priorities RUNDOWN HEAVY DAILY COVERAGE VARIETY BREADTH
AND SOCIAL TOPICAL INTERVIEWS AND FRANCHISES
32.
Modeling editorial needs LET
ME HAVE MORE CONTROL
33.
The Results News and Franchise Planning REMOVING BARRIERS Digital Publication
34.
A CHANGING ENVIRONMENT REQUIRES FLEXIBILITY
35.
PREPARE YOUR TALKING POINTS
36.
ALWAYS BRING THE VISUALS
37.
LISTEN CONNECT RESPOND
38.
THANK YOU Robert Hamburger burgertime@gmail.com
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