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SharePoint and the User Experience




UIE Virtual Seminar
August 9th, 2012




             Earley & Associates, Inc. | Classification: CONFIDENTIAL USE, NO REPRINTS
                            Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
Information Architecture Design Methodology




 2
                      Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
Information Architecture Design Methodology

                                                                                                                 Strategy,
STRATEGY
& VISIONN




            Current State     Future                                 Gap                         Heuristic     Roadmap &
            Assessment      State Vision                            Analysis                    Evaluation   Recommendations




      2
                              Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
Information Architecture Design Methodology

                                                                                                                    Strategy,
STRATEGY
& VISIONN




             Current State     Future                                 Gap                          Heuristic      Roadmap &
             Assessment      State Vision                            Analysis                     Evaluation    Recommendations


                                                                                                                  Requirements
& DISCOVER
RESEARCH




               Content        Audience                                Task                       Requirements      & Analysis
               Analysis       Analysis                               Analysis                      Definition       Findings




       2
                               Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
Information Architecture Design Methodology

                                                                                                                    Strategy,
STRATEGY
& VISIONN




             Current State     Future                                 Gap                          Heuristic      Roadmap &
             Assessment      State Vision                            Analysis                     Evaluation    Recommendations


                                                                                                                  Requirements
& DISCOVER
RESEARCH




               Content        Audience                                Task                       Requirements      & Analysis
               Analysis       Analysis                               Analysis                      Definition       Findings


                                                                                                                   Solution
& DEVELOP




             Content Types    Term Store                          Site Maps                       Use Cases,
  DESIGN




                                                                                                                   Design
             & Site Column   & Taxonomy                          & Wireframe                      Workflow &
                                                                                                                  Documents
                Design       Development                           Design                          Authoring




       2
                               Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
Information Architecture Design Methodology

                                                                                                                      Strategy,
STRATEGY
& VISIONN




             Current State     Future                                 Gap                          Heuristic        Roadmap &
             Assessment      State Vision                            Analysis                     Evaluation      Recommendations


                                                                                                                    Requirements
& DISCOVER
RESEARCH




               Content        Audience                                Task                       Requirements        & Analysis
               Analysis       Analysis                               Analysis                      Definition         Findings


                                                                                                                     Solution
& DEVELOP




             Content Types    Term Store                          Site Maps                       Use Cases,
  DESIGN




                                                                                                                     Design
             & Site Column   & Taxonomy                          & Wireframe                      Workflow &
                                                                                                                    Documents
                Design       Development                           Design                          Authoring
& VALIDATE




                                                                                                                     Test Plan
                                User                                Tagging                          Auto
   TEST




              Taxonomy                                                                                              & Execution
                              Interface                            Processes                     Categorization




       2
                               Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
Information Architecture Design Methodology

                                                                                                                       Strategy,
STRATEGY
& VISIONN




             Current State      Future                                 Gap                          Heuristic        Roadmap &
             Assessment       State Vision                            Analysis                     Evaluation      Recommendations


                                                                                                                     Requirements
& DISCOVER
RESEARCH




               Content         Audience                                Task                       Requirements        & Analysis
               Analysis        Analysis                               Analysis                      Definition         Findings


                                                                                                                      Solution
& DEVELOP




             Content Types     Term Store                          Site Maps                       Use Cases,
  DESIGN




                                                                                                                      Design
             & Site Column    & Taxonomy                          & Wireframe                      Workflow &
                                                                                                                     Documents
                Design        Development                           Design                          Authoring
& VALIDATE




                                                                                                                      Test Plan
                                  User                               Tagging                          Auto
   TEST




              Taxonomy                                                                                               & Execution
                                Interface                           Processes                     Categorization


                                                                                                                    Governance /
& ENHANCE




             Governance       Socialization                         Migration
 MAINTAIN




                                                                                                    Metrics         Maintenance
               Strategy      Communication                          Strategy
                                                                                                  Development        Processes
             & Guidelines      & Adoption                          & Approach


       2
                                Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
The IA Design Process
•       This is a conceptual representation of the IA approach roughly broken into five work
        streams:
            Strategy and Vision
            Research and Discovery
            Design and Development
            Testing and Validation
            Maintenance and Enhancement

•       These are not necessarily discrete sets of activities, there is overlap

•       Each document icon (last column) represents a deliverable which summarizes activities
        in that work stream. These may be combined into a single document.

•       Chevrons represent tasks and activities. Not all need to be addressed or they may be
        addressed as parts of other tasks.

•       Steps are not necessarily sequential. For example, Governance and Socialization happen
        at all levels

•       Some deliverables are required as inputs for other processes. For example, Use Cases
        and User Scenarios are required for testing



    3
                                  Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
Organizing Principles
Organizing     Purpose                                   When to organize at this level                Example
principle      Organize multiple repositories            Name collections according to major           Human Resources
     Site                                                theme or over riding concept, such as         Sales
  collection                                             business division or department               Marketing
               Repository that concerns a                Name sites according to activity, process     North American Sales
       Site    process, business unit or                 or business function                          Benefits
               collection of information around                                                        Compensation
               a business activity
               Consolidation of content types            Consider libraries according to a theme,  Marketing materials
 Document      that are conceptually related             process or concept. For example business Contracts & Agreements
  Library                                                development/opportunities, client project Sales Collateral


               Consolidation of related data in List of values can be named according to               Cities, Tasks, Project
       List    row and column format            field name/ column or other concept                     Contacts, Events

               Metadata field that describes an Columns are named in accordance with                    City, Location, Industry,
               attribute of a piece of content standards like Dublin core as well as                   Solution, Date Created,
  Column                                       organization specific attributes. May be a               Date Modified, Owner
                                               list of values.
               Collection of metadata                    Content types are fundamental pieces of       Proposal, Project Plan,
               attributes that form the “is-             content that can be collected and             Invoice, Medical Record,
  Content
               ness” and “about-ness” of a               organized according to various                Presentation, Article
   Type
               piece of content. Includes                characteristics. Answer “what is this
               rules, workflow, content                   thing?”
               lifecycles content type used to
               A special                                 Multiple artifacts are collected and used to Marketing Event
 Document      manage a collection of related            generate a single output. Also used to       Sales Opportunity
    Set        documents                                 manage processes such as the creation of
                                                         documentation
   4
                                     Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
Other Core Architectural Concepts
•       Managed Metadata Service – A hierarchical collection of predefined centrally managed
        terms that are applied by publishers as metadata attributes for content items (new column
        type).

            Term Store – A database that is used to house both Managed Terms and Managed Keywords.
                  Groups - From a taxonomy perspective, a group is a flat list or hierarchical collection of related attributes
                   comprised of one or more Term Sets.
                  Term Set - A flat list or hierarchical collection of related Terms that belong to a Group.
                  Term - A word or phrase that can be applied by publishers and system users as metadata to content.


•       Views – Leveraging metadata to create different ways of looking at content stored in a list
        or library. Created within a list or library.




    5
                                         Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
Translating Concepts into Design Elements
•       Challenge lies in going from an abstraction to something concrete.

•       Many organizations are trying to “make the information easier to use” which is a broad
        ambiguous abstraction

•       Need to answer:
            What information?
            For whom?
            Accomplishing what task?
            With what information?


•       Many information management projects fail because they are too broad, scope is
        ambiguous, and outcome is not measurable.

•       SharePoint IA needs to start with a focus on problems and processes

•       May be broadened from this starting point, but cannot solve ambiguous problems




    6
                                        Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
Problems => Solutions

•       Problems are identified through interviews, surveys, working sessions

•       In each forum, we are making observations about the current state: how people accomplish tasks,
        bottlenecks in processes, problems with information access and findability, challenges around
        inaccurate and incomplete information

•       Need to translate observations about the information environment into a vision of how those issues
        can be resolved.

•       User centric IA requires that we understand the mental model of the user: the tasks they need to
        execute and how they go about accomplishing their work

•       Steps to the process:
            Observe and gather data points
            Summarize into themes
            Translate themes into conceptual solutions
            Develop scenarios that comprise solutions
            Identify audiences who are impacted by scenarios
            Articulate tasks that audiences execute in scenarios
            Build detailed use cases around tasks and audiences
            Identify content needed by audiences in specific use cases
            Develop organizing principles for content



    7
                                       Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
From Problems to Solution – Steps to the Process
Process Step                 Answer the following                              Example


Observe and gather data      What are the specific problems                     • We can’t locate information about policies for specialty
(pain) points                and challenges that users are                        coverage
                             identifying?                                      • We need to look in multiple systems to find prior
Summarize into themes        What are the common elements                      Inability to locate policy and underwriting informationhigh risk
                                                                                  experience data when underwriting new policies in using
                             to observations, how can                             areas
                                                                               common terminology
                             symptoms and pains be                             • Different terminology is used in different systems making
                             classified according to                               queries difficult
                             overarching themes?
Translate themes into        Wouldn’t it be great if we        We could access all policy and prior experience data across
conceptual solutions         could…?                           multiple systems using a single search query and return
                                                               consistent results?
Develop scenarios that       What would a day in the life of a At a high level, describe how underwriters go about their work
comprise solutions           user look like if this solution   in writing policies for specialty and high risk clients. Describe
                             were in place?                    each potential situation and how they would go about their
Identify audiences who are   Who are the users that are        workmanagers, underwriters, sales personnel
                                                               Risk
impacted by scenarios        impacted?

Articulate tasks that        What are the tasks that need to                   For a given scenario, articulate tasks (research options, review
audiences execute in         be executed in each scenario?                     loss history, locate supporting research, etc.)
scenarios
Build detailed use cases     What are the specific steps to   For a single task, list the steps to execute (this level of detail
around tasks and audiences   accomplish tasks?               is not needed in all cases). Step 1 – log on to claim system
                                                             Step 2 – search for history on the coverage type in geography,
Identify content needed by   What content and information is Step 3 – etc. policy information, underwriting standards,
                                                             Claims data,
audiences in specific use     needed at each step in the      actuarial tables, fraud reports, etc.
cases                        process?
Develop organizing           Arrange the things they need    Begin with “is-ness”. What is the nature of the information?
principles for content       according to process, task or   Then determine “about-ness”, the additional characteristics of
                             other organizing principle      the information. How would you tell 100 documents of that
                                                             type apart?
  8
                                      Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
Relationship of Taxonomy to Information Architecture
•       Taxonomy is the foundation for information architecture

•       Every design element in SharePoint requires a consistent set of organizing principles

•       If we start with the core organizing principles first, the IA is a matter of structuring these
        into the constraints and constructs of SharePoint elements

            Site collection hierarchy - How multiple sites relate to one another, global navigation across sites
            Site navigation – Organizational construct within a site, how document libraries are named and
             organized
            Document library organization – How libraries sort, organize and view documents
            Content model construction - Metadata fields (columns) that comprise content types
            List definition – Values that drive fields (columns) that use controlled vocabularies
            Faceted search – Metadata fields that are exposed to users to perform attribute based search.
             Facets depend on user context and content model
            Roles for security and personalization – Types of users that have specific privileges or who may
             be interested in specific subjects




    9
                                     Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
Structural Disambiguation of a Concept - “Sales”

Organizing         Concept                      Element                        Disambiguating principle
principle

                                                         You could have a collection of sites called
 Site collection    Sales                           Sales“sales”. Within them you would have to
                                                         further distinguish sales sites. What is the
                                       North American One possible way to consider site and
                                                         difference between one sales this would be
        Site        Sales                                to distinguish between regions in different
                                             Sales       another?
                                                         sites
                                                         If we distinguished between regions at the
      Library       Sales                Brand A Sales   site level, we might consider different
                                                         libraries for various products
                                                         The actual product names would comprise
        List        Sales              Products for Sale a sales related list

                                      Product types for A column is a metadata value. A field
      Column        Sales                               called sales does not have much meaning.
                                             Sale
                                                        This may be a kind of sales
                                           Product      A content type is a collection of fields.
 Content Type       Sales                               What is the conceptual unit around sales?
                                         Description
                                                        Product page or description.
                                                        The controlled vocabulary term would be
       Term         Sales               Product Name    the actual name of the product in a list

     Document                            Sales contracts                       A collection contains things that comprise a
                    Sales                                                      transaction or natural grouping (process or
     Collection                         and agreements
                                                                               task based).
10
                            Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
SharePoint and the User Experience




UIE Virtual Seminar
August 9th, 2012




             Earley & Associates, Inc. | Classification: CONFIDENTIAL USE, NO REPRINTS
                            Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.

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SharePoint and the User Experience

  • 1. SharePoint and the User Experience UIE Virtual Seminar August 9th, 2012 Earley & Associates, Inc. | Classification: CONFIDENTIAL USE, NO REPRINTS Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 2. Information Architecture Design Methodology 2 Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 3. Information Architecture Design Methodology Strategy, STRATEGY & VISIONN Current State Future Gap Heuristic Roadmap & Assessment State Vision Analysis Evaluation Recommendations 2 Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 4. Information Architecture Design Methodology Strategy, STRATEGY & VISIONN Current State Future Gap Heuristic Roadmap & Assessment State Vision Analysis Evaluation Recommendations Requirements & DISCOVER RESEARCH Content Audience Task Requirements & Analysis Analysis Analysis Analysis Definition Findings 2 Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 5. Information Architecture Design Methodology Strategy, STRATEGY & VISIONN Current State Future Gap Heuristic Roadmap & Assessment State Vision Analysis Evaluation Recommendations Requirements & DISCOVER RESEARCH Content Audience Task Requirements & Analysis Analysis Analysis Analysis Definition Findings Solution & DEVELOP Content Types Term Store Site Maps Use Cases, DESIGN Design & Site Column & Taxonomy & Wireframe Workflow & Documents Design Development Design Authoring 2 Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 6. Information Architecture Design Methodology Strategy, STRATEGY & VISIONN Current State Future Gap Heuristic Roadmap & Assessment State Vision Analysis Evaluation Recommendations Requirements & DISCOVER RESEARCH Content Audience Task Requirements & Analysis Analysis Analysis Analysis Definition Findings Solution & DEVELOP Content Types Term Store Site Maps Use Cases, DESIGN Design & Site Column & Taxonomy & Wireframe Workflow & Documents Design Development Design Authoring & VALIDATE Test Plan User Tagging Auto TEST Taxonomy & Execution Interface Processes Categorization 2 Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 7. Information Architecture Design Methodology Strategy, STRATEGY & VISIONN Current State Future Gap Heuristic Roadmap & Assessment State Vision Analysis Evaluation Recommendations Requirements & DISCOVER RESEARCH Content Audience Task Requirements & Analysis Analysis Analysis Analysis Definition Findings Solution & DEVELOP Content Types Term Store Site Maps Use Cases, DESIGN Design & Site Column & Taxonomy & Wireframe Workflow & Documents Design Development Design Authoring & VALIDATE Test Plan User Tagging Auto TEST Taxonomy & Execution Interface Processes Categorization Governance / & ENHANCE Governance Socialization Migration MAINTAIN Metrics Maintenance Strategy Communication Strategy Development Processes & Guidelines & Adoption & Approach 2 Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 8. The IA Design Process • This is a conceptual representation of the IA approach roughly broken into five work streams:  Strategy and Vision  Research and Discovery  Design and Development  Testing and Validation  Maintenance and Enhancement • These are not necessarily discrete sets of activities, there is overlap • Each document icon (last column) represents a deliverable which summarizes activities in that work stream. These may be combined into a single document. • Chevrons represent tasks and activities. Not all need to be addressed or they may be addressed as parts of other tasks. • Steps are not necessarily sequential. For example, Governance and Socialization happen at all levels • Some deliverables are required as inputs for other processes. For example, Use Cases and User Scenarios are required for testing 3 Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 9. Organizing Principles Organizing Purpose When to organize at this level Example principle Organize multiple repositories Name collections according to major Human Resources Site theme or over riding concept, such as Sales collection business division or department Marketing Repository that concerns a Name sites according to activity, process North American Sales Site process, business unit or or business function Benefits collection of information around Compensation a business activity Consolidation of content types Consider libraries according to a theme, Marketing materials Document that are conceptually related process or concept. For example business Contracts & Agreements Library development/opportunities, client project Sales Collateral Consolidation of related data in List of values can be named according to Cities, Tasks, Project List row and column format field name/ column or other concept Contacts, Events Metadata field that describes an Columns are named in accordance with City, Location, Industry, attribute of a piece of content standards like Dublin core as well as Solution, Date Created, Column organization specific attributes. May be a Date Modified, Owner list of values. Collection of metadata Content types are fundamental pieces of Proposal, Project Plan, attributes that form the “is- content that can be collected and Invoice, Medical Record, Content ness” and “about-ness” of a organized according to various Presentation, Article Type piece of content. Includes characteristics. Answer “what is this rules, workflow, content thing?” lifecycles content type used to A special Multiple artifacts are collected and used to Marketing Event Document manage a collection of related generate a single output. Also used to Sales Opportunity Set documents manage processes such as the creation of documentation 4 Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 10. Other Core Architectural Concepts • Managed Metadata Service – A hierarchical collection of predefined centrally managed terms that are applied by publishers as metadata attributes for content items (new column type).  Term Store – A database that is used to house both Managed Terms and Managed Keywords.  Groups - From a taxonomy perspective, a group is a flat list or hierarchical collection of related attributes comprised of one or more Term Sets.  Term Set - A flat list or hierarchical collection of related Terms that belong to a Group.  Term - A word or phrase that can be applied by publishers and system users as metadata to content. • Views – Leveraging metadata to create different ways of looking at content stored in a list or library. Created within a list or library. 5 Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 11. Translating Concepts into Design Elements • Challenge lies in going from an abstraction to something concrete. • Many organizations are trying to “make the information easier to use” which is a broad ambiguous abstraction • Need to answer:  What information?  For whom?  Accomplishing what task?  With what information? • Many information management projects fail because they are too broad, scope is ambiguous, and outcome is not measurable. • SharePoint IA needs to start with a focus on problems and processes • May be broadened from this starting point, but cannot solve ambiguous problems 6 Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 12. Problems => Solutions • Problems are identified through interviews, surveys, working sessions • In each forum, we are making observations about the current state: how people accomplish tasks, bottlenecks in processes, problems with information access and findability, challenges around inaccurate and incomplete information • Need to translate observations about the information environment into a vision of how those issues can be resolved. • User centric IA requires that we understand the mental model of the user: the tasks they need to execute and how they go about accomplishing their work • Steps to the process:  Observe and gather data points  Summarize into themes  Translate themes into conceptual solutions  Develop scenarios that comprise solutions  Identify audiences who are impacted by scenarios  Articulate tasks that audiences execute in scenarios  Build detailed use cases around tasks and audiences  Identify content needed by audiences in specific use cases  Develop organizing principles for content 7 Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 13. From Problems to Solution – Steps to the Process Process Step Answer the following Example Observe and gather data What are the specific problems • We can’t locate information about policies for specialty (pain) points and challenges that users are coverage identifying? • We need to look in multiple systems to find prior Summarize into themes What are the common elements Inability to locate policy and underwriting informationhigh risk experience data when underwriting new policies in using to observations, how can areas common terminology symptoms and pains be • Different terminology is used in different systems making classified according to queries difficult overarching themes? Translate themes into Wouldn’t it be great if we We could access all policy and prior experience data across conceptual solutions could…? multiple systems using a single search query and return consistent results? Develop scenarios that What would a day in the life of a At a high level, describe how underwriters go about their work comprise solutions user look like if this solution in writing policies for specialty and high risk clients. Describe were in place? each potential situation and how they would go about their Identify audiences who are Who are the users that are workmanagers, underwriters, sales personnel Risk impacted by scenarios impacted? Articulate tasks that What are the tasks that need to For a given scenario, articulate tasks (research options, review audiences execute in be executed in each scenario? loss history, locate supporting research, etc.) scenarios Build detailed use cases What are the specific steps to For a single task, list the steps to execute (this level of detail around tasks and audiences accomplish tasks? is not needed in all cases). Step 1 – log on to claim system Step 2 – search for history on the coverage type in geography, Identify content needed by What content and information is Step 3 – etc. policy information, underwriting standards, Claims data, audiences in specific use needed at each step in the actuarial tables, fraud reports, etc. cases process? Develop organizing Arrange the things they need Begin with “is-ness”. What is the nature of the information? principles for content according to process, task or Then determine “about-ness”, the additional characteristics of other organizing principle the information. How would you tell 100 documents of that type apart? 8 Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 14. Relationship of Taxonomy to Information Architecture • Taxonomy is the foundation for information architecture • Every design element in SharePoint requires a consistent set of organizing principles • If we start with the core organizing principles first, the IA is a matter of structuring these into the constraints and constructs of SharePoint elements  Site collection hierarchy - How multiple sites relate to one another, global navigation across sites  Site navigation – Organizational construct within a site, how document libraries are named and organized  Document library organization – How libraries sort, organize and view documents  Content model construction - Metadata fields (columns) that comprise content types  List definition – Values that drive fields (columns) that use controlled vocabularies  Faceted search – Metadata fields that are exposed to users to perform attribute based search. Facets depend on user context and content model  Roles for security and personalization – Types of users that have specific privileges or who may be interested in specific subjects 9 Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 15. Structural Disambiguation of a Concept - “Sales” Organizing Concept Element Disambiguating principle principle You could have a collection of sites called Site collection Sales Sales“sales”. Within them you would have to further distinguish sales sites. What is the North American One possible way to consider site and difference between one sales this would be Site Sales to distinguish between regions in different Sales another? sites If we distinguished between regions at the Library Sales Brand A Sales site level, we might consider different libraries for various products The actual product names would comprise List Sales Products for Sale a sales related list Product types for A column is a metadata value. A field Column Sales called sales does not have much meaning. Sale This may be a kind of sales Product A content type is a collection of fields. Content Type Sales What is the conceptual unit around sales? Description Product page or description. The controlled vocabulary term would be Term Sales Product Name the actual name of the product in a list Document Sales contracts A collection contains things that comprise a Sales transaction or natural grouping (process or Collection and agreements task based). 10 Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.
  • 16. SharePoint and the User Experience UIE Virtual Seminar August 9th, 2012 Earley & Associates, Inc. | Classification: CONFIDENTIAL USE, NO REPRINTS Copyright © 2012 Earley & Associates, Inc. All Rights Reserved.

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