1. Build a
Winning UX Strategy
from the Kano Model
Jared M. Spool (@jmspool)
October 25, 2012 User
UIEVS.com Interface
Engineering

2. Reactive Proactive

3. S top being
Reactive Proactive

4. S top being Sta rt being
Reactive Proactive

5. S top being Sta rt being
Reactive Proactive
Develop A UX Strategy

6. Building A Winning UX Strategy

7. Building A Winning UX Strategy
What do you need to build?

8. Building A Winning UX Strategy
What do you need to build?
How do you best allocate limited resources?

9. Building A Winning UX Strategy
What do you need to build?
How do you best allocate limited resources?
What can you say “no” to?

10. Building A Winning UX Strategy
What do you need to build?
How do you best allocate limited resources?
What can you say “no” to?
How do you tell if you’ve done a good job?

11. Building A Winning UX Strategy
What do you need to build?
How do you best allocate limited resources?
What can you say “no” to?
How do you tell if you’ve done a good job?
What makes you different from your competitors?

12. Building A Winning UX Strategy
What do you need to build?
How do you best allocate limited resources?
What can you say “no” to?
How do you tell if you’ve done a good job?
What makes you different from your competitors?
Where should you innovate?

13. Building A Winning UX Strategy
What do you need to build?
How do you best allocate limited resources?
What can you say “no” to?
How do you tell if you’ve done a good job?
What makes you different from your competitors?
Where should you innovate?
How much should this cost?

15. Delight
The
Kano
Model
Investment
User Satisfaction
Frustration

16. Delight
The
Kano
Model
Performance
Payoff
Investment
User Satisfaction
Frustration

17. Delight
The
Kano
Model
Performance
Payoff
Investment
Basic Expectations
User Satisfaction
Frustration

18. Delight
The
Kano
Model
Excitement
Generators
Performance
Payoff
Investment
Basic Expectations
User Satisfaction
Frustration

19. Build a
Winning UX Strategy
from the Kano Model
Jared M. Spool (@jmspool)
October 25, 2012 User
UIEVS.com Interface
Engineering