Children's Game Development, A User-Centred Approach - Lucy Gill, Digills Consulting
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This was part of the UXPA UK January 2017 event. For videos of our recent talks, please check out our YouTube channel https://www.youtube.com/user/uxpauk
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Children's Game Development, A User-Centred Approach - Lucy Gill, Digills Consulting
- 1. Children’s Game Development A User-Centred Approach By Lucy Gill, Children’s UX and Apps Consultant © Lucy GILL 2016, ALL RIGHTS RESERVED
- 2. Image credit: CC BY-ND 2.0 Captivating by Jim Bauer
- 3. Good UX is Critical to Successful Children’s Apps VIDEO
- 4. Good UX is Critical to Successful Games User-centred concept phase User testing: when, how etc…
- 6. User-centred goal Happy Studio is created around purposeful play Balancing fun & learning Putting the kids first
- 7. Good UX Relies On Good flow Engagin g & fun Not too engagin g Developmen tal benefits / fit Parent friendl y Image credit: CC BY 2.0 student_ipad 143 by Brad Flickinger Easy Onboard ing Longevi ty No barrier s Gamepl ay Challeng e
- 8. Child Development & Play 0 - 2 3 - 5 6 - 8 9 - 12 Teen What can they do when? What’s fun? How do they play?
- 10. Low Threshold High Ceilings Wide Walls Credit: Phil Stuart, Creative Director, Preloaded
- 11. Design Principles Low Threshold Easy onboarding Inline Tutorials Contextual Support Intuitive UI Make Failure Fun High Ceilings Breadth of skill Scope for Mastery Emergent complexity Rewards for everyone Wide Walls Different users/usage Different Play Styles Open-ended Play Creative Freedom Credit: Phil Stuart, Creative Director, Preloaded
- 13. Learn from what’s out there
- 14. User testing: when, how etc.
- 15. Agile, Sprints & User-Focus Start early Take the right questions to the user Fast turnaround & collaborative is critical Fake the ‘prototype’ if necessary! Allow a ‘sprint’ to respond
- 16. App Play Testing with Children
- 17. Last word • The concept phase is crucial • Take time to understand children, play, design principles - involve an Audience Expert • Agree your low threshold, high ceiling, wide wall strategy • Plan user testing into Agile - at least twice, ideally 3 times • Assume a sprint will be needed to deal with the results
- 18. Lucy Gill Children’s UX, Apps & Digital Specialist Owner Digills Consulting Creator of the Good App Guide @lucygill24 uk.linkedin.com/in/lucygilllucy@digills.co.uk
Editor's Notes
- Short talk summary - Focusing on her experience supporting the creation of the McDonald’s Happy Studio app, the talk will provide examples and discussion of how to create leading games through a user-focused approach. How do you bring user insights into games concept development? How do you work within an agile process? How important is user/play testing and what approach works - particularly with children?
- Find this fascinating Worked in Ux for over a decade, Serco ExperienceLab user testing My son + iPad launch: this is where my future lies - immediately obvious that good UX was key ‘Good App Guide’ -> 400+ app reviews later & GAppG well established Approached by McD to support Turned my attention to sharing experience with app/game developers - started Digills
- Play then ask someone to summarise the key issues
- Unique considerations All of these are part of UX - part of understanding the user For me UX is about getting the whole product right for its audience including the concept and the entire end-to-end experience. Efficiency, effectiveness, satisfaction Useful, usable, used
- Need to make sure your team understand this Even more critical if there is a learning ambition but important regardless Example: role-play age 6 Mention Amanda
- The most important message you should take away today: Mitchel Resnick http://repository.cmu.edu/cgi/viewcontent.cgi?article=1822&context=isr
- Privilege to work with Phil Stuart at Preloaded as well as R/GA. Low Threshold High Ceiling Wide Walls
- Competitor / best practice analysis: think about the options Early user testing relies heavily on learning from existing games and ‘faked’ games
- Biggest excuse is lack of time GV Sprint approach - user testing is embedded Fast turnaround. Agile - sprint break Example of Happy Studio landing page Start early - fake it to test the concept, checking options/needs/priorities Make sure there is a sprint ready to respond to the testing feedback
- Friendship pairs Freedom to move the tablet Short sessions After school