Design, death and sex (workers)
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Jonny will focus on the challenges of designing for stigmatised, vulnerable, disenfranchised people. He’ll explore how working on taboo subjects and with people that society tends to ignore, can lead to life changing design solutions.
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Design, death and sex (workers)
- 1. @jonnyraeevan s #uxpaTaboo JONNY RAE-EVANS Head of Product Innovation @jonnyraeevans Design Death and Sex (workers)
- 11. @jonnyraeevan s #uxpaTaboo taboo is an issue
Editor's Notes
- Hello! My name is Jonny Rae-Evans, and this is my super dramatic and borderline pretentious title. First, let me tell you a little bit about who I am
- I recently took up the post of “Head of Product Innovation” with the Big Lottery Fund. What do we do? Well, the Big Lottery Fund uses money raised by National Lottery players to help communities achieve their ambitions. Since 2004 we’ve awarded £8.5 billion to projects that improve the lives of millions of people. So. No pressure for me there then. Before that, I was Head of Design and UX at a digital agency that only worked on projects that had a positive social impact. I’m gonna chat to you tonight about some of the interesting taboo issues we tackled.
- I also co-founded Tech for Good Live. Intro to the events and podcast
- So… in case you were still wondering who I am. In short I’m a designer. I can prove it…
- See. Picture of one of my cats in my slide deck. And yes. I’m under a blanket like an old person. Suspect I’m wearing slippers too.
- So. As the title suggested. I want to chat to you first about sex workers. I can confidently say that up until a couple of years ago, I knew very little about sex workers. I grew up as an inner city boy, so you’d see them sometimes near piccadilly station. Obviously in TV shows or movies. Or on the news. Usually not in the nice story of the day. It is a topic that rarely comes up in conversation to be honest. I wonder how many of us have ever had an in-depth conversation with a sex worker?
- There's an estimated 80,000 sex workers in the UK. That’s an industry larger than the mining industry
- This group are many, many times more likely to be a victim of violent crime like rape and murder than you or I. They struggle to confide in the police and to use traditional support channels. You may occasionally see headlines like this - but the violence committed against this group occurs with frightening regularity and out of public view. Just the briefest about of research on this will leave you incandescent with rage.
- Finding the board It’s an after the fact solution. We knew there could be a better way. Partnered with a great charity to work on the codenamed “safetynets”. Story about user testing, day rates, meeting real sex workers to understand their needs.
- We made a native mobile app that allows sex workers to swiftly send alerts to peers in their vicinity to warn of potentially dangerous and threatening behaviour. The app is designed to keep sex workers safe from harm, whilst also respecting their privacy; a geo-locational app that uses location anonymously. Light versus dark screens Talk about the life recently saved
- When a subject is taboo, as designers, we’re immediately presented with difficulties in our user research
- How do you engage with an audience that is so disenfranchised? How do you get reliable results? Those stories around trying to workshop with sex workers. The affluence scale massively affects the results you will receive. The honesty and trust they will place in us as designers. It also effects the severity of our work. What if we miss something. What could go wrong?
- The most fun slide of the talk. Who doesn’t love to talk about Gonnorea? Story of the Sexual Health Hub project. Funny stuff with the illustrations and Alex. Me running usability tests over and over and over again about checking your testicles for signs of cancer.
- Wrap up - what we’ve talked about. It’s easy to simply say “care about users”… as if it’s this big thing. But often the first things to be cut from budget is proper, valuable user research. We need to have scalable, lean research and discovery phases. How do we reach those hard to reach audiences though. We need to be creative. Invested. Challenge ourselves. Be ready to have difficult conversions. But be sensitive. We need to be human beings. And not massive asshats.
- Thank you.