This was part of the UXPA UK March 2017 event. You can see the full video of the talk here: https://youtu.be/vKsYyGmxLuw For videos of our recent talks, please check out our YouTube channel https://www.youtube.com/user/uxpauk

1. EMPATHY
NOT JUST FOR THE CUSTOMER

2. “The user should know to
click that”
- Unspecifiedteam member

3. Cal’s Dad

14. “The user should know to
click that”
- Unspecifiedteam member

15. Cal

16. Customers

17. Team

18. • Understand your colleagues
• Building trust isn’t easy - but it’s worth it
• Respect your colleagues
3 key messages

19. WHAT IS CREATIVE
CULTURE?

20. CREATIVE CULTURE

21. I WAS SPOILT

22. UX LEAD
UX
DESIGNER
UX
DESIGNER
UX
DESIGNER
UX
DESIGNER
UX TEAM

23. SCRUM TEAM

24. OLD SCRUM TEAM

25. Designers Scrum Team
NEW SCRUM TEAM

26. AGENCY LIFE

28. HELP?

29. TOUCHPOINTS OF A
DESIGNER

30. CLIENT
WORKSHOP
CLIENT STAKEHOLDERS CLIENT STAKEHOLDERSDESIGN TEAM
iRiS STAKEHOLDERS
DEVELOPMENT / PROJECT &
PROJECT MANAGERS
Problem statement
User stories
Success metrics
PRESENT TO
CLIENT
OUR DESIGN PROCESS
RESEARCH
Competitor analysis
Personas
Architecture
Card sort
Existing analytics
Review technical
requirements
WIREFRAMES
Sketches/flat images or
interactive prototype
UI DESIGN
Visual design, adhering to
brand guidelines
Rapid Prototype to show
interactions
Higher fidelity prototype
where needed
WRITE
ACCEPTANCE
CRITERIA
Add to stories/tasks
STORY/TASK
KICKOFF
Walkthrough of
prototypes with dev’s
and QA
Handover of designs
DEV
Daily catchups to
discuss progress
Visual QA
Interaction QA
Design Sign Off Build
RELEASE
Post release visual QA
MEASURE
AND
LEARN
Monitor analytics
Survey clients
USABILITY
TESTING
4-7 participants
Collate notes
Note all feedback
and amends
Request signoff
PRESENT
TO CLIENT
Feedback Feedback Feedback
Feedback
Testing notes
Participants
DESIGN TEAM
Feedback
CLIENT STAKEHOLDERS
DEVELOPMENT / PROJECT &
PROJECT MANAGERS
Feedback
DESIGN TEAM
Feedback
Note all feedback
and amends
Request signoff
iRiS STAKEHOLDERS
Requirements

31. CLIENT
WORKSHOP
CLIENT STAKEHOLDERS CLIENT STAKEHOLDERSDESIGN TEAM
iRiS STAKEHOLDERS
DEVELOPMENT / PROJECT &
PROJECT MANAGERS
Problem statement
User stories
Success metrics
RESEARCH
Competitor analysis
Personas
Architecture
Card sort
Existing analytics
Review technical
requirements
WIREFRAMES
Sketches/flat images or
interactive prototype
UI DESIG
Visual design
brand guideli
Rapid Protot
interactions
Higher fidelit
where neede
USABILITY
TESTING
4-7 participants
Collate notes
Note all feedback
and amends
Request signoff
PRESENT
TO CLIENT
Feedback Feedback
Feedback
Testing notes
Participants
DESIG
Feed
iRiS STAKEHOLDERS
Requirements

32. BUILDING RELATIONSHIPS

33. BUILDING RELATIONSHIPS

34. FULL STACK DEVELOPER
• Bachelor’s degree required in Computer Science or related field
• Knowledge of multiple technologies including but not limited to HTML,
XML, JavaScript, SQL
• Has to be proficient in devops
• Has to have a passion for code quality
• Believes in working in 10X productivity

35. FULL STACK DEVELOPER
• Must care about the design process
• Let the designer set the direction
• Must sketch with the designers
• Must attend usability testing

36. BUILDING RELATIONSHIPS

37. BUILDING RELATIONSHIPS
TIPS FOR BUILDING RELATIONSHIPS
• Explore their interests
• Reminisce about their work history
• Welcome criticism

38. WHINE AND DINE

39. INDIVIDUAL BEHAVIOUR
TIPS FOR YOUR BEHAVIOUR
• Refrain from ‘me’, ‘myself’ or ‘I’
• Don’t be precious
• 1-2-1 time with team members

40. (a+bi)i = ai+bi2 = -b+ai

41. "Everyone who's ever taken a shower has had an idea. It's the person
who gets out of the shower, dries off and does something about it who
makes a difference.”
- Nolan Bushnell

42. A CREATIVE CULTURE
• Table tennis tables
• Nespresso machine
• Bean bags
• Chinos, jeans or trainers

43. A CREATIVE CULTURE
FOR A TEAM TO THRIVE WE MUST
• Understand each other
• Know what excites each other
• Understand each other’s strengths, weaknesses, goals
• Share a view of success

44. EMPATHY
NOT JUST FOR THE CUSTOMER

45. Cal’s Dad

46. REFERENCES
THANKS TO THE FOLLOWING DESIGNERS FROM THE NOUN PROJECT FOR
THESE ICONS
• Scott Lewis
• Krisada
• Luis Prado
• Gerald Wildmoser
• Arthur Shlain
• Ralph Schimitzer
• TukTuk
• Shashank Singh
• Ghan Khoon Lay
• Gregor Cresnar
• Delwar Hossain
• Johnathan Collie