1. UK UPA Authentic Leadership
Leslie Fountain, Experience Design Director
19 October 2011

2. Defining a leader
There is no definitive persona for
an ideal leader
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3. Authentic leadership
You cannot be authentic by trying to
copy someone else
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4. Example of a leader

5. Ingredients of an Authentic Leader
1. Lead by example
2. Contagious
3. „Can do‟ attitude
4. Inclusive
5. Trueness
“The challenge is to understand ourselves well
enough to discover where we can use our
leadership gifts to serve others”
Ann Fudge
References: Neil Crofts; Michael Hyatt © 2011 Foolproof Limited 5

6. Ingredients of an Authentic Leader
6. Vision
7. Inspire
8. Humility
9. Responsibility
10. Authentic
References: Neil Crofts; Michael Hyatt © 2011 Foolproof Limited 6

7. What can we do better?
1. Lead by example
• Good with users, not so good with
our consumers
2. Be more inclusive
• Respect and recruit other disciplines
3. Bigger vision
• Align our solutions with long term
business value and brand strategy
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8. Context of use
Your success as a leader depends
upon organisational fit
Competencies
Leadership
sweet spot
Organisational
Passions
needs
Reference: John Zenger and Joseph Folkman © 2011 Foolproof Limited 8

9. Top tips
1. Decide to become a great
leader
2. Focus on your strengths
3. Its OK to make mistakes
4. Start now – there are no
excuses
If you think you can, or
you think you cannot, you
are probably right.
Henry Ford
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10. Contact
Leslie Fountain
Experience Design Director
Leslie.Fountain@foolproof.co.uk
Foolproof
Harella House
90-98 Goswell Road
EC1V 7DF
London
+44 (0) 20 7336 700
www.foolproof.co.uk
© 2011 Foolproof Limited 10