This document analyzes Pakistan's automobile industry from 2010-2016 with a focus on Honda Atlas Cars Limited. Some key points: - Honda Atlas Cars Limited is a joint venture between Honda Motor Company and the Atlas Group established in 1992 that assembles and sells Honda vehicles in Pakistan. - It offers several Honda models and has a dealership network across major Pakistani cities. - Data shows Honda's market share was 25% in 2016, and its vehicle sales increased from 165 units in 2012 to 377 units in 2015 while profits rose from a loss of $532k in 2012 to a profit of $3.16 million in 2015. - Charts also demonstrate correlations

1. HONDA ATLAS CARS LIMITED
Analysis of Pakistan automobile
industry 2010-2016
Usama Najeeb
Filza asif

2.  A joint venture between Honda Motor Company Limited Japan, and the Atlas
Group of Companies, Pakistan.
 Incorporated on November 4, 1992.
 The company is listed in Karachi, Lahore and Islamabad Stock Exchanges.
 Offering Honda Accord, Honda CR-V, Honda CR-Z, Honda HR-V, Honda Civic
(four models), Honda City Aspire (four models) and Honda City (four models) in
wide range of colors with advanced technological features.
 Principal activities include assembling, manufacturing and sale of Honda
vehicles and spare parts.
 The company has 21 3S (Sales, Service and Spare Parts), 18 2S (Service and
Spare Parts) and 5 1S (Spare Parts) authorized dealerships network in all major
cities of Pakistan.

3. MARKET SHARE
Published by dawn
Toyota
Suzuki
Honda
Others
Toyota
Suzuki
Honda
Others
Toyota 28%
Suzuki 33%
Honda 25%
Others 14%

4. 0
200
400
600
800
1000
1200
1400
1600
1800
Indus Motor Hinopak Motor Millat Tractors Gandhara Ind Atlas Honda Ltd Honda Atlas Cars
Market Price
MARKET PRICE OF MAJOR PLAYERS IN
THE MARKET

5. SALES OF HONDA OVER FOUR YEARS
0
50
100
150
200
250
300
350
400
450
2012 2013 2014 2015
Sales
2012
2013
2014
2015
Sales
2012 165
2013 302
2014 391
2015 377

6. CORRELATION BETWEEN SALES AND TOTAL
ASSETS
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2012 2013 2014 2015
Total Assets
Sales
Sales
Total
Assets
2012 165 947
2013 302 1514
2014 391 1231
2015 377 1392

7. NET PROFITABILITY OF HONDA
ATLAS
-1000
-500
0
500
1000
1500
2000
2500
3000
3500
2012 2013 2014 2015
Net Profit
Sales
%
Net
Profit
Sale
s %
2012 -532 165 -3.2
2013 244 302 0.8
2014 1073 391 2.7
2015 3162 377 8.3

8. CORRELATION BETWEEN EPS AND
SHARE PRICE
-50
0
50
100
150
200
250
2012 2013 2014 2015
EPS
Share Price
EPS
Share
Price
2012 -3.73 15.05
2013 1.71 36.9
2014 7.52 156.9
2015 22.15 225.2

9. CORRELATION BETWEEN EPS AND DPS
-10
0
10
20
30
40
50
60
2012 2013 2014 2015
EPS
DPS
EPS DPS
2012 -3.73 0
2013 1.71 3
2014 7.52 30
2015 22.15 50

10. THANKYOU!