The work life balance isn’t just about making time for your personal life; it’s also about finding meaning and value in our work. This talk follows my personal journey toward combining UX skills and personal values, and looking at UX through a lens of social good.

1. Design for
good
A PERSONAL PATH TOWARD VALUE-
DRIVEN WORK
Annie Stewart, Innovation Lead Sustainability, bpost

2. George W Bush

6. Trump

10. Skills vs Values

13. PEOPL
E
PROFIT
P L A N E T

14. Fashion has become the 2nd
most polluting industry in the
world.

15. The EU Government is
cracking down on waste.

16. “Become sustainable or
disappear.”
- Sophie Souied, CEO Unilever

17. In 2019…
SUSTAINABILITY GOES
COMMERCIAL

19. UXers are do-
gooders
Don’t you feel warm and snuggly?
Empathise
Empower
Solve problems

20. UXers create
business value
We are the change they want to see in the world.
Design better products and services
Deliver better experiences to customers
We help companies evolve

21. UXers are systems-
thinkers
We think in terms of relationships, patterns and context.
Recognise problems
Design to counteract them
Connect solutions

22. Vissers 2017

23. Vissers 2017

24. Vissers 2017

25. Vissers 2017
Integrated
value
Design for two or more

26. Industrial
Organics
Circular food waste disposal
Sustainable. Satisfying.
• Converted an abandoned brewery
• Collect food waste
• Process it into healthy products

27. Tesla
Battery storage installations
Sustainable. Secure.
• Utility-scale packs store energy
• Rapidly installed in Australia and
Puerto Rico to increase their
resilience in the aftermath of
climate-storm damage

28. Pro Alliance
Crowdsourced supply chain data
visualisation
Smart. Shared. Sustainable.
• Combines and displays supply chain
data from competitors
• Users can optimise together to
reduce cost, traffic, and CO2

29. Design for Good
UXers naturally design for Good
These are the same drivers of social change
Look at models of global sustainability and value creation