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Xavier Massaut at UX Antwerp Meetup, 22 nov 2016

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UX Antwerp Meetup, 22nd of November 2016 - Xavier Massaut, Head of Product Experience at Stepstone (Brussels, Belgium)

"Pitfalls & opportunities of UX Design in enterprise"
Nowadays, more and more companies are internalising UX Design activities. While benefits of having a dedicated in-house design team are numerous, there are challenges ahead too. From culture fit to methodology and agility, you'll get insights on surviving and grow as a designer and eventually become successful as a team.

– Xavier is Head of Product Experience at StepStone, one of the most successful online job boards in Europe today. Before this, he was team leader & design partner for 11 years at Tentwelve, working for different companies such as Adobe, Bozar, Eastpak & La Monnaie.

Published in: Design
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Xavier Massaut at UX Antwerp Meetup, 22 nov 2016

  1. 1. Background Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  2. 2. Agencies Days 1997-2014 Xavier Massaut @zwaaf for @UXAntwerp picture © tentwelve.com November 22, 2016
  3. 3. Design UXR IT SEO UXD Front-End Culture Fashion Architecture Entrepreneurship Back-EndVisual Design Product Design Interactive Design Users Customers Typography Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  4. 4. Enterprise Days 2015-now Xavier Massaut @zwaaf for @UXAntwerp picture © tentwelve.com November 22, 2016
  5. 5. Sales Typography Front-End Research Back-end IT HR Infrastructure Process SEOOnline Marketing Design Customer Services Users Customers Product Management Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  6. 6. Design UXR IT SEO UXD Front-End Culture Fashion Architecture Entrepreneurship Back-EndVisual Design Product Design Interactive Design Users Customers Typography Sales Typography Front-End Research Back-end IT HR Infrastructure Process SEOOnline Marketing Design Customer Services Users Customers Product Management Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  7. 7. #1 Redefine Yourself Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  8. 8. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  9. 9. Picture © Albert Watson
  10. 10. Photograph by Abisag Tüllmann
  11. 11. Good design is … Innovative Makes a product useful Is aesthetic Makes a product understandable Is unobtrusive Is honest Is long-lasting Is thorough down to the last detail Is environmentally friendly Is as little design as possible By Dieter Rams for Vitsœ — www.vitsoe.com/eu/about/good-design
  12. 12. #2 Don’t ask for permission, come with intent. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  13. 13. What might a cohesive & user centric vision look like? Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  14. 14. Picture © Albert Watson
  15. 15. #3 Get help if you need It Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  16. 16. Xavier Massaut @zwaaf for @UXAntwerp https://commons.wikimedia.org/wiki/File:Tanker_Sichem_Ruby.jpg
  17. 17. Photo by Rennett Stowe
  18. 18. Photo by Rennett Stowe https://blog.central.team/design-teams-as-little-tugboats-f65727290f6c#.w6w4uhgmf Design team as little tugboats
  19. 19. #4 Design in Agile is like… Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  20. 20. a scrambled Rubik’s cube! https://commons.wikimedia.org/wiki/File:Rubik's_cube_scrambled.svg November 22, 2016
  21. 21. November 22, 2016 PO UXD UID UXR DEV DEV DEV DEV Scrum Team Xavier Massaut @zwaaf for @UXAntwerp
  22. 22. November 22, 2016 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #1 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #6 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #2 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #7 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #3 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #8 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #4 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #9 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #5 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #10 Xavier Massaut @zwaaf for @UXAntwerp
  23. 23. November 22, 2016 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #1 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #6 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #2 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #7 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #3 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #8 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #4 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #9 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #5 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #10 Xavier Massaut @zwaaf for @UXAntwerp
  24. 24. November 22, 2016 Design Research Xavier Massaut @zwaaf for @UXAntwerp
  25. 25. November 22, 2016 Design Lead UXDUID Design Team #1 Design Lead UXDUID Design Team #2 Research Lead UXRUXR Research Team #1 Xavier Massaut @zwaaf for @UXAntwerp
  26. 26. November 22, 2016 Design Lead UXDUID Design Team #1 Design Lead UXDUID Design Team #2 Research Lead UXRUXR Research Team #1 Xavier Massaut @zwaaf for @UXAntwerp PO DEV DEV DEV DEV DEV DEV PO DEV DEV DEV DEV DEV DEV DEV DEVDEV DEV DEV DEVDEV PO DEV DEV DEVDEV DEV PO DEV DEV DEVDEV DEV
  27. 27. https://commons.wikimedia.org/wiki/File:Rubik's_cube_scrambled.svg November 22, 2016
  28. 28. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016 #5 Design Sprint
  29. 29. What is a design sprint? Design sprints are a framework for teams of any size to solve and test design problems in 2-5 days. The idea of sprints originates with the Agile framework. The idea of design thinking was developed at IDEO and the d.school at Stanford. These frameworks were adapted to the idea of “design sprints” thanks to the Google UX teams, Google Ventures and Google [x] and teams across the industry. https://developers.google.com/design-sprint/downloads/DesignSprintMethods.pdf
  30. 30. https://developers.google.com/design-sprint/
  31. 31. https://developers.google.com/design-sprint/
  32. 32. November 22, 2016
  33. 33. #6 Styleguide Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  34. 34. Styleguide You need a Design System! Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  35. 35. November 22, 2016http://styleguide.stepstone.com/
  36. 36. https://material.google.com/#introduction-principles
  37. 37. #7 Job Titles Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  38. 38. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016 They need to be Meaningfull
  39. 39. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  40. 40. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016 Title should not limit us … but they do.
  41. 41. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016 Let’s stick to Product Designer & Product Researcher
  42. 42. Conclusion Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
  43. 43. Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization’s communication structure. Conway’s Law http://www.melconway.com/Home/Conways_Law.html November 22, 2016
  44. 44. “a well-designed organization will result in well-designed products and services.” Jordan Koschei - @jordankoschei http://blog.invisionapp.com/what-is-a-design-culture/ November 22, 2016
  45. 45. Let’s get started! November 22, 2016Xavier Massaut @zwaaf for @UXAntwerp
  46. 46. Thank You! November 22, 2016 Xavier Massaut @zwaaf for @UXAntwerp

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