"Language, design and ethics"
The rise of natural-language user interfaces (Siri, Alexa, Google home) poses several questions to design practitioners: How are we going to design with language? How can we use language to foster inclusion and fairness?
CLEMENTINA GENTILE
UX Designer, Proximus
https://www.linkedin.com/in/clementinagentile/
Clementina works a UX designer at Proximus. She has been a speaker in various international conferences such as EuroIA2016, IA Summit Rome 2016, WIAD Zurich 2017, WIAD Bari 2018.
11. Speakers of futureless languages
(e.g. German, Chinese and
Estonian) were more likely:
to save money (+30 %)
to avoid smoking (+24 %)
to exercise (+24 %)
17. What is language?
How is it used
in interfaces?
Sociolinguistics
Semantics
Syntax
3
2
1
18. 1
Syntax
Syntax is the study of sentences and their
structure.
Syntax tells us what goes where in a sentence
and how we should say things correctly.
25. On what extent the language
of our devices mirrors and
influences the way we speak?
26. 2
Semantics
Semantics is the
linguistic study of meaning.
It focuses on the relationship between signifiers
(words) and what they stand for,
their denotation.
27. Word embedding
and machine learning
https://freedom-to-tinker.com/2016/08/24/language-necessarily-contains-human-biases-and-so-will-machines-trained-on-language-corpora/
28. Yahoo developed a BOT
that catches online abuse
https://www.technologyreview.com/s/601949/yahoo-has-a-tool-that-can-catch-online-abuse-surprisingly-well/
34. Will we become more
aware of the biases
embedded in our
language or will we
rather strengthen them?
35. 3
Sociolinguistics
Sociolinguistics is the study of
the effect of all aspects of society
(cultural norms, expectations, and context)
on the way language is used,
and the effects of language use on society
38. 3
Sociolinguistics
Sociolinguistics is the study of
the effect of all aspects of society
(cultural norms, expectations, and context)
on the way language is used,
and the effects of language use on society
48. Love words, agonize over
sentences, pay attention to
the world.”
Susan Sontag
49. “A sustainable future
hinges on design
practitioners' ability to
choose which futures are
preferable.
What we introduce into
the world will always have
social, cultural, and ethical
consequences.”
Thomas Wendt - surroundingsignifiers.com