This document provides guidance on building inclusive products. It discusses why inclusion is important, highlighting how diversity champions like Nike and Apple incorporate it. It outlines aspects of inclusion like accessibility, gender, culture, race and technology access. The document then provides a guide to inclusion, such as hiring diverse teams, auditing products for exclusion, including previously excluded groups, baking inclusion into processes, and continually improving over time and technology changes. The goal is to make products more usable, profitable and fair for all people.

1. HOW TO BUILD
INCLUSIVE PRODUCTS
C H I M M Y K A L U

2. PRODUCT UNICORN
Ex software engineer
Core UX designer
Experienced user researcher
Current product designer
FOCUS
Usable, inclusive and profitable
products
EXPERIENCE
ba.com hold booking for a fee
IA powering 22/35 Vogue
and GQ websites in 12
countries
WorldRemit audience in 150
countries
WHO AM I?

3. OUR MAIN TOPICS TODAY
Introduction
Why should you care?
Aspects of inclusion
Guide to building inclusive products
Summary

4. INTRODUCTION

5. PURPLEBRICKS
REGISTRATION FORM
Image of a form with the section title "Step 2: Log in or register", some supporting
copy, 2 CTAs and 4 options in the "About you" section: Mr, Mrs, Miss and Dr.

6. MICROSOFT KINECT RELEASE
- JAPAN
Image of 2 men, one in a yellow t-shirt and another in a dark shirt
playing a video game on TV using gestures in a cramped space
SOURCE: SORA NEWS

7. ESTA APPLICATION FORM
Image of a dropdown list with a list of countries in alphabetical order -
from Trinidad and Tobago to Venezuela including country codes

8. WORLDREMIT CHATBOT V1
Image of a help page with CTAs to "ask a question now" and "tray a different
way", some copy, hexagons and a WorldRemit logomark

9. Inclusive design
A design methodology
that enables and draws on the full range of
human diversity.
M I C R O S O F T

10. Inclusive design is not the
same as accessibility.

11. WHY SHOULD YOU
CARE?

12. NIKE
Champions diversity, changed maternity policy,
embraces social justice
APPLE
GLITCH
Accessibility baked into the OS, privacy by
design
Radical transparency, inclusive by design,
intolerant of hate
I m a g e o f t h e N i k e w e b s i t e f e a t u r i n g a b l a c k m a n i n b l a c k h o o d i e a t a 4 5 d e g r e e
a n g l e a n d t h e h e a d o f a w h i t e w o m a n o n t h e l e f t a n d a n A s i a n w o m a n i n a " J u s t
d o i t " g r e e n n a t u r e h o o d i e a n d a n A s i a n g i r l i n s a l m o n a n d g r e y h o o d i e o n t h e
l e f t . T h e r e ' s a l s o a " S h o p " C T A w i t h " L o u n g e w e a r f o r E v e r y B o d y "

13. 40%
W I L L A B A N D O N A S I T E
T H A T D O E S N ' T L O A D
W I T H I N 3 S E C O N D S
91%
C U S T O M E R S W I T H B A D
E X P E R I E N C E T H A T J U S T
L E A V E W I T H O U T
F E E D B A C K

14. I m a g e 1 : B o x e d M i c r o s o f t a d a p t i v e c o n t r o l l e r ; I m a g e 2 : T r a v i s S c o t t i n F o r t n i t e ; I m a g e 3 : G o o g l e m a p s
f o c u s o n T e c h c i r c u s ; I m a g e 4 : A s n a p s h o t o f g o v . u k p a g e o n h o w b e n e f i t s w o r k .

15. ASPECTS OF
INCLUSION

16. 100%O F U S W I L L B E D I S A B L E D A T S O M E P O I N T *
1.ACCESSIBILITY
* U n l e s s w e d i e f i r s t

17. Image of 21 smiling women in a grid
Image of a palm with gender signs drawn on it in
red marker
Image of a kneeling man giving a bouquet of roses
to a standing man while a woman observes
2.GENDER & SEXUALITY

18. C O N T E X T
Where will it be used and how does this context
change the design?
L A N G U A G E
G L O B A L I S A T I O N
How much of the product should be localised
versus internationalised?
What is the impact of the global citizen on the
locale you think you operate in?
3. CULTURE

19. YOU MIGHT NOT CARE
BUT OTHERS DO
Image of 6 pairs of hands, facing palm up in a circle on a
wooden surface
REPRESENTATION
MATTERS
Image of young girl with colours in her hair in the
foreground with blurred children in the background
NOT CONSIDERING IT
MEANS DISMISSING IT
Image of 3 women. First with beige hijab, second with
black scarf over half her head and 3rd woman's hair barely
showing.
4. RACE & RELIGION

20. P E R F O R M A N C E
How advanced is the device your
customer is using?
D E V I C E T Y P E
How do form factor and device features
affect customer experience?
M E T A P H O R S
There's an entire generation whose only
experience of the internet is on a
mobile phone.
D A T A A N D B R O A D B A N D
Does your product require super fast
internet access for a good experience?
5. ACCESS TO TECHNOLOGY

21. GUIDE TO BUILDING
INCLUSIVE PRODUCTS

22. 1.HIRE A DIVERSE TEAM
You'll never know what you don't know you
don't know

23. ACCESSIBILITY
Does everyone have access to the same
information and function?
EXCLUSION
Are there any user groups excluded from using
the product?
PERFORMANCE
Can people with older phones or slow Internet
use it?
MENTAL MODELS
If your user had never seen a laptop before,
does the product still make sense?
2. AUDIT YOUR PRODUCT

24. Start where you are
Do what you can
ARTHUR ASHE
3.INCLUDE ONE GROUP THAT'S
PREVIOUSLY BEEN EXCLUDED
Use what you have

25. INCLUSIVE USER RESEARCH
Ensure that user research sessions
address aspects of inclusion
DESIGN QUESTIONING
Should you do it? Who's left out?
What's the impact?
ACCOUNTABILITY
Set a public goal and hold
yourselves to it
DOR AND DOD
Get inclusive processes baked into
development
4.BAKE IT IN

26. TODAY
Not accessible, rather
homogenous teams, no
localisation or
internationalisation, agnostic of
race, culture and gender impact.
TOMORROW
Still all of that but slightly less so
2030
Inclusive in terms of today's
aspects but problematic on some
(currently unknown) fronts
5. RINSE AND REPEAT

27. SUMMARY

28. Try, fail, learn, repeat.
G E T M O R E P R O F I T A B L E A S Y O U G E T I T R I G H T

29. WORLDREMIT CHATBOT V2
Image of an open chat interface with a welcome message, a menu of 5 options
and a snippet of the customer's selection

30. CHIMMY KALU
T W I T T E R
@chimmykalu
L I N K E D I N
Chimmy Kalu