When teams move to outcomes they need to be able to confirm that their work has delivered on the expected benefits and not some external factor. As teams scale up their releases, managing the number of concurrent tests becomes more difficult. This session will look at how to build and scale an experimentation culture that can run hundreds if not thousands of tests a year.

1. Building the culture for
experimentation at scale
Tatiana Tretyak | UXDX Dublin | 07-10-2019

2. About me.
• Tatiana Tretyak
• Product Manager at
Booking.com for 3+ years

3. About me.
• Tatiana Tretyak
• Product Manager at
Booking.com for 3+ years
• Grew up in a small town in the
middle of Russia!

4. About Booking.com.
17.5К+
employees
200+
offices
200+
product
teams
HQ
Amsterdam

5. “Make it easier for
everyone to experience
the world”

6. Customers drive our product
Predicting customer behavior is
hard

7. Eight stunning photos.
Experiment on everything,
every day.

8. Failure is ok
And what is it anyway?

9. Experimentation is
key to agreement

10. Data is king
but empathy wins

11. Community
keeps the culture strong

12. BALANCE
EXPERIMENTS
WITH IN
DEPTH
QUALITATIVE
RESEARCH
REVISIT YOUR
DEFINITION
OF FAILURE
MAKE
EXPERIMENTS
PART OF
DECISION
MAKING
COMMUNITY
TO KEEP THE
CULTURE
THRIVING

13. @planetbooking
Blog.booking.com
Workingatbooking.com
Join us
Thank you!
Questions?