Roadmaps are a way to communicate a product or organizational strategy in a meaningful way, both inside and outside the organization. However, their effectiveness is not always guaranteed, with ever-changing market conditions, client requests or executive pivots. Teresa will uncover the stories behind both remarkable successes and daunting failures, shedding light on the factors that influenced their outcomes at organizations of all sizes and the critical role of stakeholder buy-in and its impact on roadmap success. Through real-world examples and in-depth analysis, Teresa will navigate through the complexities of roadmaps, empowering you with valuable insights that can shape your own strategic navigation on a path to success.
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Roadmaps Unveiled_ Lessons from successes, failures and the crucial role of stakeholder buy_in_Teresa Cain_UXDX_ EMEA_2023
1. Roadmaps Unveiled: Lessons
from successes, failures and
the crucial role of stakeholder
buy-in
Director of Product, UX & Design
Teresa Cain
2. The most important part of the roadmap
process happens before you begin
building your roadmap.
Jim Semick, Founder & Chief Strategist of ProductPlan
4. Strategy
• Ties to vision
• Influenced by research
• KPIs
Tactics
• Ties to strategy
• Clear goals and tasks influenced
• OKRs
Teresa Cain Copyright 2023
8. The roadmap doesn’t tie into
company mission and goals.
Teresa Cain Copyright 2023
9. Establish a roadmap vision that
aligns with company mission and
values.
Teresa Cain Copyright 2023
10. Our Purpose: We help businesses grow.
Our Vision: To bring innovation and payment
expertise to every business in the world.
Our Mission: To make B2B payments easier,
faster and smarter
Use Case
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22. Confirm who will get the most
value out of features on your
roadmap.
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23. Create
User Personas
User personas allow you to empathize
with your customers in understanding
their goals, pains, needs, solutions.
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24. Create
Buyer Personas
Buyer personas allow you to
understand how the customer behaves
in making their purchase decisions.
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25. Identify JTBD
JTBD allow you to identify customer
problems and needs for a specific set
of jobs or tasks.
Teresa Cain Copyright 2023
32. It’s all fine and good to have vision. It’s all
fine and good to know your why, but if
you can’t execute it, then it’s no value
whatsoever.
Simon Sinek, Author of Start with Why: How
Great Leaders Inspire Everyone to Take Action
