Can mobile augmented reality move from gimmicks and advertising towards genuinely useful and compelling applications? I'll talk about new camera and computer vision technology that may help, and give some tips on designing for these new mobile AR experiences.

1. Mobile Augmented Reality:
Technology Advances and UX
Challenges
Kevin Arthur
@karthur
Source: https://flic.kr/p/8ERBCd

2. 2015. Source: Microsoft Hololens
AR: Blending the Physical and Digital

3. 2015. Source: Microsoft Hololens
Head-worn AR

4. Sources: https://en.wikipedia.org/wiki/Augmented_reality, Minecraft Reality by 13th Lab/Mojang.
Handheld (Mobile) AR

5. Yelp. Source: https://flic.kr/p/7vHnb5
Mobile AR Phase 1: Location Overlays

6. Layar app. Junaio app.
Phase 2: QR Codes, Markers,
Overlays

7. Phase 2: QR Codes, Markers,
Overlays
(when it works)

8. Phase 3: No Markers, Scene Awareness &
Reconstruction, Tracking, Occlusion
Occipital. Source: http://structure.io

9. Phase 3: No Markers, Scene Awareness &
Reconstruction, Tracking, Occlusion
Paracosm. Source: https://paracosm.io/

10. Phase 3: No Markers, Scene Awareness &
Reconstruction, Tracking, Occlusion
Source: Intel® RealSense™ Technology

11. Demos vs. Products
Successful Product
😎
😀
✨
💭

12. We Have Better Demos but not Better
Products
Successful Product
😎
😀
✨
💭

13. Different Paths to Success for AR (and
other Emerging Tech)?
Successful Product

14. Acknowledge Bad First Impressions
Source: http://www.amazon.com/Codes-Kill-Kittens-Customers-Dishearten/dp/1118732758

15. Mobile AR is Tiring, Let People Relax
Balance live/active mode with offline/inactive mode
Source: Intel® RealSense™ Technology, Rachel Kennison

16. Apply in Small Chunks, for Carefully
Selected Tasks
IKEA app, Autodesk Homestyler app
Quick view
(AR)
Relaxed editing
(not AR)

17. Design for the Physical Reality
Don’t depend on artificial environments, props, and
perfect conditions
Source: Intel® RealSense™ Technology, Rachel Kennison

18. Don’t do Everything
Don’t forget the task, context, user skills, user
preferences, ergonomics, etc…

19. Multiple Products and Interaction Styles
Successful Product
IKEA app, Autodesk Homestyler app

20. Keep Exploring. Depth > Breadth
Kevin Arthur @karthur
JPL Spacecraft 3D. Source: https://www.flickr.com/photos/brownpau/8017859672/