Tom Wood's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams." The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.

1. Document File Name 00 Month 2014 9
London | Norwich | Singapore
UXPA IGNITE
Building the Experience
Design studio at Foolproof
October 2014
Tom Wood – Founding Partner
London | Norwich | Singapore

3. Design advice Design
I’m in the wrong business

4. Design advice Design
I’m in the wrong business

5. —
What’s wrong with being in
the design advice business?

7. THE
MASTURBATOR’S
DILEMMA

8. 1. Write down a description of the thing
you are building
2. Make sure everyone understands
the change
3. Create a team
4. Protect the team from the rest of the
business
5. Protect the rest of the business from
the team
6. Rub out the dividing lines
7. Accept the casualties
8. Manage the narrative

9. Write down a
description of
the thing you
are building

10. Make sure everyone
understands the change

11. Create a team

12. Protect the
team from
the business

15. Rub out the dividing line

16. Accept the
casualties
Image: Shutterstock

17. Manage the narrative

18. The last phase

19. The one thing we didn’t
plan for…

20. Success