Design Reviews help drive the conversation around design. A good design rationale describes what you want your design to convey. It proves to the audience that you’ve solved the design problem by justifying every element of your design, showing that each and every element plays a part in the design solution. A good design rationale constantly answers the question why, and leaves attendees with a clear understanding of your design concept. This workshop will break down the creation of a strong design rationale into 10 very doable steps.
In this course, you will learn:
The 10 steps to developing a strong design rationale
Exercises to help craft a compelling story
Different tools to get you started
How to deal with difficult people/strong personalities
Best practices to help you drive the outcomes you need
Participants will come away with the tools they need to be successful in their next Design Review. There will be time for questions and real-world practice as well.
3. Introduction — “Why Craft a Strong Design Rationale?”
A design rationale is an explanation of the reasons
behind the decisions made when designing anything
It’s one of best tools for designers to persuade and influence
It’s our opportunity to show both style & substance in
solving a customer problem
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5. Foundation
It’s important to lay a strong
foundation so that you can articulate
the process you went through to get
to your current design
The Customer
The Design Journey
Supporting Evidence
Business Acumen
Foundation — “How to Craft a Strong Design Rationale”
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6. The Customer
Foundation — “How to Craft a Strong Design Rationale”
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9. The Customer
Target
Pain Points
Opportunities
Customer Benefit
Great design starts with
understanding the customer and
basing your work in the customer’s
world — their experience, their pain
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Foundation — “How to Craft a Strong Design Rationale”
10. The Customer
Exercise #1: The Customer Benefit
Foundation — “How to Craft a Strong Design Rationale”
Intuit Confidential and Proprietary www.uxpa2016.org
11. The Design Journey
Foundation — “How to Craft a Strong Design Rationale”
Intuit Confidential and Proprietary www.uxpa2016.org
14. The Design Journey
Make sure you are well
grounded in why you
made certain choices in
your design process
Foundation — “How to Craft a Strong Design Rationale”
Principles
Strengths
Weaknesses
Next Explorations
15. The Design Journey
Exercise #2: Your Work’s History
Foundation — “How to Craft a Strong Design Rationale”
Intuit Confidential and Proprietary www.uxpa2016.org
16. Evidence
Foundation — “How to Craft a Strong Design Rationale”
Intuit Confidential and Proprietary www.uxpa2016.org
18. Data
Insights
Market Trends
Best Practices
What research, analytics, trends,
best practices and insights
helped you make your design
decisions
Supporting Evidence
Foundation — “How to Craft a Strong Design Rationale”
19. Supporting Evidence
Exercise #3: Supporting Evidence
Foundation — “How to Craft a Strong Design Rationale”
Intuit Confidential and Proprietary www.uxpa2016.org
20. Business Acumen
Foundation — “How to Craft a Strong Design Rationale”
Intuit Confidential and Proprietary www.uxpa2016.org
22. Risks
Benefits
Understand the business
opportunity and risks
associated with your design
recommendation so that you
are speaking the same
language as your stakeholders
Business Acumen
Foundation — “How to Craft a Strong Design Rationale”
https://www.youtube.com/watch?v=MHg_M_zKA6Y#action=share
23. Business Acumen
Exercise #4: Business Impact
Foundation — “How to craft a strong design rationale”
Intuit Confidential and Proprietary www.uxpa2016.org
24. Context
Being able to provide
context for your work, both
in terms of customers and
the business, will build your
credibility
Context — “How to craft a story around your design”
Intuit Confidential and Proprietary www.uxpa2016.org
Framing Statement
Craft the Pitch
Create Resonate Stories
25. Framing
Context — “How to craft a story around your design”
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27. Framing your work
Focus
Outcome
Help Needed
Not Needed
Context
Use a framing statement
to set the tone for the
entire design review and
explain what you are
trying to achieve
Context — “How to craft a story around your design”
28. Framing your work
Exercise #5: Make a Framing Statement
Context — “How to craft a story around your design”
Intuit Confidential and Proprietary www.uxpa2016.org
29. The Pitch
Context — “How to craft a story around your design”
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31. The Pitch
Recommendation
Pain, Want, Need
Customer Benefit
Differentiation
Competition
Being able to provide quick
context for your work, both in
terms of customers and
business will build your
credibility and help focus the
session
Context — “How to craft a story around your design”
32. The Pitch
Exercise #6: Craft The Pitch
Context — “How to craft a story around your design”
Intuit Confidential and Proprietary www.uxpa2016.org
34. Craft Stories That Resonate
Context — “How to craft a story around your design”
35. True to life
Believable
Visceral
Relatable
Use customer stories to
engage your audience and
bring your design work to
life
Craft Stories That Resonate
Context — “How to craft a story around your design”
36. Craft Stories that Resonate
Exercise #7: Craft Your Stories
Context — “How to craft a story around your design”
Intuit Confidential and Proprietary www.uxpa2016.org
37. Mechanics
Planning the design session
itself will help you set the stage
to get the right meeting
outcomes
Planning
Feedback
Decision-making
Mechanics — “Planning for your design review”
Intuit Confidential and Proprietary www.uxpa2016.org
40. Planning
Who are your
stakeholders?
What are you
trying to accomplish?
What are your
constraints?
Mechanics — “Planning for your design review”Mechanics — “Planning for your design review”
41. Designing the Session
Exercise #8: Session Design
Mechanics — “Planning for your design review”
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44. Feedback
Exercise #9: Know Your Audience
Mechanics — “Planning for your design review”
Intuit Confidential and Proprietary www.uxpa2016.org
45. Feedback
Exercise #10: Plan For Feedback
Mechanics — “Planning for your design review”
Intuit Confidential and Proprietary www.uxpa2016.org
46. Decision Making
Mechanics — “Planning for your design review”
Intuit Confidential and Proprietary www.uxpa2016.org
47. Decision Making
Exercise #5: The Customer Benefit
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Mechanics — “Planning for your design review”
48. Decision Making
Exercise #11: Plan For Decision Making
Mechanics — “Planning for your design review”
Intuit Confidential and Proprietary www.uxpa2016.org
49. Next Steps
Mechanics — “Planning for your design review”
Intuit Confidential and Proprietary www.uxpa2016.org