This document summarizes a presentation on how social psychology can help improve user experience (UX) research. It discusses how social psychology research requires neutral environments, scripted interactions, clear hypotheses, and random assignment. Specific biases from social psychology like framing effects, anchoring biases, and the Dunning-Kruger effect can influence what users say in studies. The presentation provides recommendations for mitigating these biases to get more valuable insights from user research participants.
8. #UXPA2016
www.uxpa2016.org
Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=88
Conference Survey: http://www.uxpa2016.org/survey
“HELP SAVE THE ENVIRONMENT. You can show your respect for nature
and help save the environment by reusing your towels during your
stay.”
“JOIN YOUR FELLOW GUESTS IN HELPING TO SAVE THE
ENVIRONMENT. Almost 75% of guests who are asked to participate in
our new resource savings program do help by using their towels more
than once. You can join your fellow guests in this program to help save
the environment by reusing your towels during your stay.”
(Goldstein, Cialdini & Griskivecius, 2008)
26%
32. #UXPA2016
www.uxpa2016.org
Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=88
Conference Survey: http://www.uxpa2016.org/survey
“When asked directly about a possible effect of the
position of the article, virtually all subjects denied it,
usually with a worried glance at the interviewer
suggesting that they felt either that they had
misunderstood the question or were dealing with a
madman.”
(Nisbett & Wilson, 1977)