As the first UXSTRAT conference revealed, existential issues remain surrounding who is practicing and owning this emerging UX Strategy discipline. Where did "Customer Experience" come from? Why does Experience Design differ from Service Design? Like Chimpanzees and Humans DNA, aren't we something like 98% the same? Such arguments are both exhausting and counterproductive. A veteran of the nomenclature wars, Ronnie believes there may be an answer. In this presentation, Ronnie will posit a future vision that is simple, satisfying and singularly salacious. Experience the power of Big Love: When it comes to what we do, Ronnie plans to leave no wiggle in the room

1. BIG
LOVE:
THE
CASE
FOR
CONSCIOUS
COUPLING
IN
UX
STRATEGY
BOULDER CO
c/o
RONNIE
BATTISTA
UXSTRAT
Conference
@ronnieba?sta

2. THE
BI
BLATANT
INNUENDO
FOLLOWING
PRESENTATION
IS
RATED
UX–MA
AND
CONTAINS
DE
DOUBLE
ENTENDRES
EW
EXCESSIVE
WINKING

3. BIG LOVE:
Ronnie Battista
UXSTRAT Conference
Sept 8th, 2014

4. LITTLE
BAGGAGE
A
SOME
PREJUDICE
PASSIONATE
OPINIONS
LOA D E D
Fact:
It’s
not
Happy
Hour
yet
but
we’re
already

5. Fact:
We
know
what
we
do…
…
but
a
lot
of
people
sQll
don’t

6. Fact:
We
lack
a
perfect
definiQon

7. OSen.
Fact:
We
debate
about
who
owns
what

8. Fact:
To
sit
at
the
business
table,
it
helps
to
be
invited…
…
and
there
can
be
a
real
price
tag
when
we
aren’t
on
the
guest
list.

9. Customer
Experience
is
Dead
too…

10. WHO USER
WHAT
CUSTOMER
EMPLOYEE
AUDIENCE
PEOPLE
HUMAN
ENGAGEMENT
ANALYTICS
EXPERIENCE
OMNI/MULTICHANNEL
WHERE/WHEN
PRODUCT
RESEARCH
DESIGN
SERVICE
HOLISTIC
MOBILE
STRATEGY
DIGITAL FIELD
GLOBAL

11. “BIG LOVE”
NOTE: THE NEXT 78
SLIDES HAVE BEEN
REMOVED FROM THIS
SLIDESHARE DECK
(SORRY!)
IF INTERESTED, PLEASE CONTACT RONNIE BATTISTA