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UX STRAT 2014: Ronnie Battista, "Big Love: The Case for Conscious Coupling in UX Strategy"

As the first UXSTRAT conference revealed, existential issues remain surrounding who is practicing and owning this emerging UX Strategy discipline. Where did "Customer Experience" come from? Why does Experience Design differ from Service Design? Like Chimpanzees and Humans DNA, aren't we something like 98% the same? Such arguments are both exhausting and counterproductive. A veteran of the nomenclature wars, Ronnie believes there may be an answer. In this presentation, Ronnie will posit a future vision that is simple, satisfying and singularly salacious. Experience the power of Big Love: When it comes to what we do, Ronnie plans to leave no wiggle in the room

UX STRAT 2014: Ronnie Battista, "Big Love: The Case for Conscious Coupling in UX Strategy"

  1. 1. BIG LOVE: THE CASE FOR CONSCIOUS COUPLING IN UX STRATEGY BOULDER CO c/o RONNIE BATTISTA UXSTRAT Conference @ronnieba?sta
  2. 2. THE BI BLATANT INNUENDO FOLLOWING PRESENTATION IS RATED UX–MA AND CONTAINS DE DOUBLE ENTENDRES EW EXCESSIVE WINKING
  3. 3. BIG LOVE: Ronnie Battista UXSTRAT Conference Sept 8th, 2014
  4. 4. LITTLE BAGGAGE A SOME PREJUDICE PASSIONATE OPINIONS LOA D E D Fact: It’s not Happy Hour yet but we’re already
  5. 5. Fact: We know what we do… … but a lot of people sQll don’t
  6. 6. Fact: We lack a perfect definiQon
  7. 7. OSen. Fact: We debate about who owns what
  8. 8. Fact: To sit at the business table, it helps to be invited… … and there can be a real price tag when we aren’t on the guest list.
  9. 9. Customer Experience is Dead too…
  10. 10. WHO USER WHAT CUSTOMER EMPLOYEE AUDIENCE PEOPLE HUMAN ENGAGEMENT ANALYTICS EXPERIENCE OMNI/MULTICHANNEL WHERE/WHEN PRODUCT RESEARCH DESIGN SERVICE HOLISTIC MOBILE STRATEGY DIGITAL FIELD GLOBAL
  11. 11. “BIG LOVE” NOTE: THE NEXT 78 SLIDES HAVE BEEN REMOVED FROM THIS SLIDESHARE DECK (SORRY!) IF INTERESTED, PLEASE CONTACT RONNIE BATTISTA

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