Francesco Cara's UX STRAT Europe presentation

1. Strategies to harness
IoT and the web for
sustainability
Francesco Cara @frakara
UX STRAT Europe, Amsterdam June 5th, 2015

2. We believe the next opportunity is what we call the
“cleanweb”:
a form of clean tech that takes advantage of the
internet, social media and mobile communications
to alter how we consume resources, relate to the
world, interact with each other, and pursue
economic growth.

3. The world’s current ecological, demographic, and
economic trajectory is unsustainable, meaning that if we
continue with “business as usual” we will hit social and
ecological crises with calamitous results.
Jeffrey Sachs, Common Wealth, 2008, p. 7
Nasa, Blue Marbel 2012

4. In 2050
More than 9.2 billion people
Global average surface temperature +0.5/1.5°C
IPCC Climate change 2014, Synthesis Report, p. 9
The world population situation in 2014,
United Nations , p. 5

5. The Parties included in Annex I
shall, individually or jointly, ensure
that their aggregate anthropogenic
carbon dioxide equivalent
emissions of the greenhouse gases
listed in Annex A do not exceed
their assigned amounts with a view
to reducing their overall emissions
of such gases by at least 5 per cent
below 1990 levels in the
commitment period 2008 to 2012
(art. 3.1).
The ultimate objective of this
Convention is to achieve
stabilization of greenhouse gas
concentrations in the atmosphere
at a level that would prevent
dangerous anthropogenic
interference with the climate
system (art. 2 Objective).
Rio de Janeiro
United Nations Framework Convention
on Climate Change, signed 1992
Kyoto Protocol
drawn 1997, ratified 2005
…..deep cuts in global greenhouse
gas emissions are required
according to science with a view to
reducing global greenhouse gas
emissions so as to hold the increase
in global average temperature
below 2°C above
preindustrial levels
(decision 1/CP.16 I.4).
Cancun agreements adopted 2010
23 years of global negotiations

6. 26 years of social transformation
Transparency
Collective Intelligence
Self-publishing
Social media
Multicasting
Share and stream
all videos
User ratings, reviews and
recommendations
Micro-commerce
Access to all the world data,
information, knowledge
Social
networking
1-1, 1-many asynch
communication
Download all music
Massive
Multiplier
Gaming
Self-expression
P2P news
circulation,
coordination
Collaborative
consumption
Shopping,
travel,
banking,
taxes
Political
action
Photo
communication
Low-entry
barrier to
innovation
All, Always
Everywhere

7. What has made this transformation possible
1. Challenge dominant models
2. Innovate
3. Take advantage of all the resources
4. Be open, collaborate
5. Scale
6. Iterate

8. Cleanweb proposals for change
ENERGYFOOD MOBILITY
THINGS WATER ENVIRONMENT
FARMDROP ABUNDANCE
GENERATION
MOTIT
AIR QUALITY EGGDRIBLETRENTLUGGAGE

9. source, North Country Public Radio
The transition from an extractive…
From extractive to regenerative
photo by Twiga 269 @Flickrsource, North Country public radio

10. Thank you!
@frakara