9. By cushioning his landing,
Fosbury could radically
change his approach and
movement over the bar.
10. Within a few years, almost every
high jumper had adopted his style.
His innovative approach to a sport
that seemed to have reached its
limits was ridiculed at first.
”…Fosbury is the world's Laziest High
Jumper."
”…he looks like a fish flopping in a
boat."
11. As designers and strategists, it’s
our role to follow trends and
innovations, and to ask questions.
Dick Fosbury is an American track and field athlete who revolutionized the high jump by inventing a new method, the “back-first” technique.
Dig the judge in the hat who looks like an FBI agent.
As designers and strategists, it’s our role to follow trends and innovations, and to ask questions.
Evolution
CBS.com
CBS.com
Apple.com
Apple.com
The Entertainment Web, Research/Information Web, Data Web.
Change factors: -- refer to the predicted failure of the iPad Broadband Mobile/Tablet Smart Devices & Systems (IoT) Data Hardware speed, power and miniaturization (including sensors) Micro-manufacturing
Dwayne “Rock” Johnson – started as a wrestler, became an actor. The poster boy for re-invention.