UX Nights Vol XV Día Mundial de la Usabilidad
5 de noviembre de 2015
México, DF
Paradigmas de Innovación en Usabilidad / UX
Roberto Holguín / Benjamín Real
3. in/situm {Latin} significa insertar, generar, añadir valor
Ayudamos a empresas líderes a desarrollar mejores productos, servicios, marcas y estrategias
Somos la consultora en investigación e innovación líder en
America Latina
13+ años
1400+ proyectos
18. Disruptiva Aquella innovación que crea un nuevo mercado, al
aplicar un set diferente de reglas, que domina un mercado ya
existente
19. Continua o evolucionaria
Aquella que mejora un producto o servicio en un mercado establecido de la
forma que el negocio o los clientes están esperando.
21. Innovación continua
1. Entender el paradigma en el que te
encuentras
2. Aplicar el proceso de innovación y UX en
proyectos pequeños todo el tiempo, aunque
no tengas permiso
3. Nunca pienses que algo está terminado
4. Establece métricas que tengan un impacto
tanto de cara al usuario como al negocio
5. Escucha y colabora con otros dentro del
negocio
28. 4 Establece métricas que tengan un impacto tanto
de cara al usuario como al negocio
29. 4 Establece métricas que tengan un impacto tanto
de cara al usuario como al negocio
30. 5 Escucha y colabora con otros dentro del negocio
31. Innovación disruptiva
1. Entender el paradigma en el que te
encuentras – para salir de el
2. Formar equipo aún mas diferentes con gente
de diversas áreas
3. Pide permiso - Involucra a los stakeholders
principales de la empresa
4. Ten a alguien con una visión fresca y/o
externa de tu negocio
5. Falla rápido, usa las herramientas que ya
conoces de otras formas.
6. Busca soluciones fuera de tu área de
confort/expertise
32. 1 Entender el paradigma en el que te encuentras –
para salir de
33. 2 Formar equipo aún mas diferentes con gente de
diversas áreas
34. 3 Pide permiso - Involucra a los stakeholders
principales de la empresa
35. 4 Ten a alguien con una visión fresca y/o externa de
tu negocio
36. 5 Falla rápido, usa las herramientas que ya
conoces de otras formas.
38. Innovación
continua
1. Entender el paradigma
2. Aplicar el proceso de
innovación, aunque no
tengas permiso
3. Nunca pienses que algo
está terminado
4. Establece métricas con
usuario como con
negocio
5. Escucha y colabora
Innovación
disruptiva
1. Entender– para salir de el
2. Formar equipo aún mas
diversos
3. Pide permiso
4. Ten a alguien con una
visión fresca
5. Falla rápido,
6. Busca soluciones fuera de
tu área de confort
Network. Focus on emerging markets. Presence in Latin America (and US, focused on Hispanic market). We’ve done projects in pretty much every country in the continent.
New: Innovation Union
But the most important thing for us is to build our capabilities. Capabilities will allow us to sustain a constant stream of innovations.
And as we can´t combine two of you together, we need to be able to combine ways of thinking.
We need to learn better how to mix the left side of the brain with the right side. The analytical with the creative.
This is called, having design thinking... (or having intellectual diversity)
If we work on innovation, we need to be analytical but also intuitive
Using the past but focused on the future
Exploring current knowledge but also new knowledge
Serving current customers but also growing new ones
Protecting the core but also creating the future core
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
The first one is our capacity to observe.
But not just look at something, but observe it harder.
What do you see? (stones)
Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc.
Y demuestra que estan viendo mas alla que piedras
Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.