Clever content creation and strategic distribution might create opportunities for your brand. But it’s the content experience that seizes the potential to convert traffic and contribute to your marketing goals. These 9 leaks could be costing your content marketing engagement, qualified leads, and attention and action from visitors.
25. “NO CONTENT IS AN ISLAND,
ENTIRE OF ITSELF,
EVERYPOSTISAPIECEOFTHECONTINENT,
A PART OF THE MAIN.”
—John Donne
26. GATING AN EBOOK
BEHIND A LANDING PAGE
FORCES VISITORS TO
• Leave your blog…
• Take multiple steps
to access the content…
• Download a PDF to
consume offline…
Damn! All these steps…
28. 250% INCREASE IN CONVERSION
CTA OverlayTraditional Landing page
Learn how increased
lead conversion by 250%
with Uberflip Overlay CTAs
READ CASE STUDY
55. YOU NEED TO
OPTIMIZE YOUR BLOG FOR THIS:
Make sharing obvious and easy
Show off share counts for social proof
Don’t overwhelm visitors with excessive
options.
Enable comments to encourage discussion
and elicit feedback.
[source]
56. WE’VE GOTTEN GOOD AT
CREATING CONTENT
AND DISTRIBUTING CONTENT
AND MEASURING CONTENT.
59. Uberflip lets you
manage, measure and optimize
the content experience
so it doesn’t leak—without relying on IT.
REQUEST A FREE TRIAL
Integrates with
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