SlideShare a Scribd company logo
1 of 20
Download to read offline
@SamBrennand
Customer Success Lead
@HanaAbaza
Director of Marketing
BLOGGING IN THE AGE OF
MODERN MARKETING
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
HOUSEKEEPING!
Get your tweet on with #uberflip
We’ll email slides and recording
Q & A at the end, use the chat box
(If we run out of time, tweet us!)
Uberflip demo at the end
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
IS YOUR BLOG
YOUR WORKING?
2.73 million blog posts are published daily
(that’s 1,896 every minute!)
Source: hub.uberflip.com
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
ONLY 42% OF B2B
MARKETERS SAY THEIR
BLOG IS EFFECTIVE
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
Source: Content Marketing Institute
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
WHY BLOG?

Lower acquisition cost (up to 80% drop in 5 months) 
Educate (existing & potential) customers
Increase retention (reduce churn)
Enable Sales (close deals faster)
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
BIGGEST
BLOGGING
BLUNDERS
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
1. NO PURPOSE
§  What is the goal of your blog?
§  Lead generation? Awareness? Both?
§  Once you have a purpose, then choose a
metric that shows progress
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
§  Pick your angle
§  Spend time writing headlines
§  Add visuals when possible
§  Beware of content shock!
2. CARELESS
CONTENT
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
3. SHODDY CONTENT EXPERIENCE
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
§  Meet John. He does everything on his
iPhone
§  Your content must be mobile friendly 
§  If not, you’ll sacrifice
§  Conversion rates
§  Number of leads
§  Engagement 
Make It Mobile
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
§  Easy to browse your content
§  Easy to navigate (good menu structure)
§  Easy to find stuff (search ability)
Make It Easy
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
§  Create a path for engagement and tell
people where to go next:
§  Call to actions
§  Recommended content 
§  Option to subscribe
Make A Path
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
§  No distinct call to action
§  No recommended content
§  Nowhere to subscribe
§  No images or videos
§  No links to learn more
AVOID THIS!
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
TRY THIS
Call to action 
Recommend
content
Useful image
More links
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
§  How often do you publish content?
§  Train people to expect content from you
§  Be consistent – whether it once per day,
week or month
4. NO CONSISTENCY
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
§  Let the data help guide your strategy
§  Have the right tools in place:
§  Google analytics, Kissmetrics etc
§  Marketing Automation
§  Uberflip! (shameless plug)
5. MARKETING
WITHOUT
METRICS
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
ENGAGEMENT VS. BUSINESS METRICS
Engagement Metrics
§  Page views
§  Social shares
§  Time on site
§  Pages per visit
Business Metrics
§  Number of leads generated
§  CTA conversion 
§  Number of customers
§  Lead to customer conversion
BLOGGING IN THE AGE OF MODERN MARKETING
 @HanaAbaza
 @SamBrennand
#uberflip
QUICK RECAP
1.  Define the purpose of your blog
2.  Take time to craft good content
3.  Create a killer content experience 
4.  Be consistent!
5.  Let your metrics guide you
Q & A
#uberflip
@HanaAbaza
 @SamBrennand
Like the slides? You’ll love the webinar!
#uberflip
WATCH THE WEBINAR

More Related Content

Viewers also liked

Introduction to blogging
Introduction to bloggingIntroduction to blogging
Introduction to bloggingDarrel Branson
 
Blogging 201: From Blank Slate to Blog in Under an Hour
Blogging 201: From Blank Slate to Blog in Under an HourBlogging 201: From Blank Slate to Blog in Under an Hour
Blogging 201: From Blank Slate to Blog in Under an HourAdam Gartenberg
 
Blogging for beginners
Blogging for beginnersBlogging for beginners
Blogging for beginnersVivek Kumar
 
Blogging & Managing your Personal Brand
Blogging & Managing your Personal BrandBlogging & Managing your Personal Brand
Blogging & Managing your Personal BrandCorinne Weisgerber
 
A No-Excuses Guide to Blogging
A No-Excuses Guide to BloggingA No-Excuses Guide to Blogging
A No-Excuses Guide to BloggingSacha Chua
 
Top Business Blogging Trends: 2015 Research
Top Business Blogging Trends: 2015 ResearchTop Business Blogging Trends: 2015 Research
Top Business Blogging Trends: 2015 ResearchBarry Feldman
 
Content Creation, Content Marketing and Blogging
Content Creation, Content Marketing and BloggingContent Creation, Content Marketing and Blogging
Content Creation, Content Marketing and BloggingThomas Armitage
 
Week 4 (Goals, Objectives, and Strategies)
Week 4 (Goals, Objectives, and Strategies)Week 4 (Goals, Objectives, and Strategies)
Week 4 (Goals, Objectives, and Strategies)Thomas Armitage
 
22 Tweetable Takeaways From Modern Marketing Experience 2014
22 Tweetable Takeaways From Modern Marketing Experience 201422 Tweetable Takeaways From Modern Marketing Experience 2014
22 Tweetable Takeaways From Modern Marketing Experience 2014Marilyn (Rupp) Cox, PMP
 
Seo for-bloggers-2014
Seo for-bloggers-2014Seo for-bloggers-2014
Seo for-bloggers-2014Rand Fishkin
 

Viewers also liked (13)

Introduction to blogging
Introduction to bloggingIntroduction to blogging
Introduction to blogging
 
Blogging 201: From Blank Slate to Blog in Under an Hour
Blogging 201: From Blank Slate to Blog in Under an HourBlogging 201: From Blank Slate to Blog in Under an Hour
Blogging 201: From Blank Slate to Blog in Under an Hour
 
Blogging for beginners
Blogging for beginnersBlogging for beginners
Blogging for beginners
 
Blogging & Managing your Personal Brand
Blogging & Managing your Personal BrandBlogging & Managing your Personal Brand
Blogging & Managing your Personal Brand
 
A No-Excuses Guide to Blogging
A No-Excuses Guide to BloggingA No-Excuses Guide to Blogging
A No-Excuses Guide to Blogging
 
Top Business Blogging Trends: 2015 Research
Top Business Blogging Trends: 2015 ResearchTop Business Blogging Trends: 2015 Research
Top Business Blogging Trends: 2015 Research
 
Blogging 101
Blogging 101Blogging 101
Blogging 101
 
Content Creation, Content Marketing and Blogging
Content Creation, Content Marketing and BloggingContent Creation, Content Marketing and Blogging
Content Creation, Content Marketing and Blogging
 
Week 4 (Goals, Objectives, and Strategies)
Week 4 (Goals, Objectives, and Strategies)Week 4 (Goals, Objectives, and Strategies)
Week 4 (Goals, Objectives, and Strategies)
 
maximise your web marketing BLOGGING FOR SUCCESS
maximise your web marketing BLOGGING FOR SUCCESSmaximise your web marketing BLOGGING FOR SUCCESS
maximise your web marketing BLOGGING FOR SUCCESS
 
Derechos humnos
Derechos humnosDerechos humnos
Derechos humnos
 
22 Tweetable Takeaways From Modern Marketing Experience 2014
22 Tweetable Takeaways From Modern Marketing Experience 201422 Tweetable Takeaways From Modern Marketing Experience 2014
22 Tweetable Takeaways From Modern Marketing Experience 2014
 
Seo for-bloggers-2014
Seo for-bloggers-2014Seo for-bloggers-2014
Seo for-bloggers-2014
 

More from Uberflip

Accelerate The Buyer Journey
Accelerate The Buyer JourneyAccelerate The Buyer Journey
Accelerate The Buyer JourneyUberflip
 
How to Build High Converting Demand Experiences
How to Build High Converting Demand ExperiencesHow to Build High Converting Demand Experiences
How to Build High Converting Demand ExperiencesUberflip
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
 
Persuading Prospects Through Personalization
Persuading Prospects Through Personalization Persuading Prospects Through Personalization
Persuading Prospects Through Personalization Uberflip
 
The New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at ScaleThe New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at ScaleUberflip
 
Personalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at ScalePersonalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at ScaleUberflip
 
Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Uberflip
 
How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...Uberflip
 
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Uberflip
 
Uncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUberflip
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
 
The New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at ScaleThe New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at ScaleUberflip
 
Creating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABMCreating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABMUberflip
 
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & SigstrSupercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & SigstrUberflip
 
How to Personalize Content Experiences at Scale
How to Personalize Content Experiences at ScaleHow to Personalize Content Experiences at Scale
How to Personalize Content Experiences at ScaleUberflip
 
Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...Uberflip
 
Convert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content SlideshareConvert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content SlideshareUberflip
 
Fire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at ScaleFire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at ScaleUberflip
 
Re-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content ExperiencesRe-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content ExperiencesUberflip
 
Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...Uberflip
 

More from Uberflip (20)

Accelerate The Buyer Journey
Accelerate The Buyer JourneyAccelerate The Buyer Journey
Accelerate The Buyer Journey
 
How to Build High Converting Demand Experiences
How to Build High Converting Demand ExperiencesHow to Build High Converting Demand Experiences
How to Build High Converting Demand Experiences
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content Experiences
 
Persuading Prospects Through Personalization
Persuading Prospects Through Personalization Persuading Prospects Through Personalization
Persuading Prospects Through Personalization
 
The New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at ScaleThe New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at Scale
 
Personalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at ScalePersonalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at Scale
 
Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...
 
How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...
 
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
 
Uncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation Experiences
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content Experiences
 
The New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at ScaleThe New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at Scale
 
Creating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABMCreating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABM
 
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & SigstrSupercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
 
How to Personalize Content Experiences at Scale
How to Personalize Content Experiences at ScaleHow to Personalize Content Experiences at Scale
How to Personalize Content Experiences at Scale
 
Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...
 
Convert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content SlideshareConvert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content Slideshare
 
Fire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at ScaleFire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at Scale
 
Re-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content ExperiencesRe-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content Experiences
 
Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...
 

Recently uploaded

scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 

Recently uploaded (20)

scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 

Blogging In The Age Of Modern Marketing

  • 1. @SamBrennand Customer Success Lead @HanaAbaza Director of Marketing BLOGGING IN THE AGE OF MODERN MARKETING
  • 2. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip HOUSEKEEPING! Get your tweet on with #uberflip We’ll email slides and recording Q & A at the end, use the chat box (If we run out of time, tweet us!) Uberflip demo at the end
  • 3. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip IS YOUR BLOG YOUR WORKING? 2.73 million blog posts are published daily (that’s 1,896 every minute!) Source: hub.uberflip.com
  • 4. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip ONLY 42% OF B2B MARKETERS SAY THEIR BLOG IS EFFECTIVE BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip Source: Content Marketing Institute
  • 5. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip WHY BLOG? Lower acquisition cost (up to 80% drop in 5 months) Educate (existing & potential) customers Increase retention (reduce churn) Enable Sales (close deals faster)
  • 6. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip BIGGEST BLOGGING BLUNDERS
  • 7. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip 1. NO PURPOSE §  What is the goal of your blog? §  Lead generation? Awareness? Both? §  Once you have a purpose, then choose a metric that shows progress
  • 8. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip §  Pick your angle §  Spend time writing headlines §  Add visuals when possible §  Beware of content shock! 2. CARELESS CONTENT
  • 9. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip 3. SHODDY CONTENT EXPERIENCE
  • 10. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip §  Meet John. He does everything on his iPhone §  Your content must be mobile friendly §  If not, you’ll sacrifice §  Conversion rates §  Number of leads §  Engagement Make It Mobile
  • 11. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip §  Easy to browse your content §  Easy to navigate (good menu structure) §  Easy to find stuff (search ability) Make It Easy
  • 12. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip §  Create a path for engagement and tell people where to go next: §  Call to actions §  Recommended content §  Option to subscribe Make A Path
  • 13. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip §  No distinct call to action §  No recommended content §  Nowhere to subscribe §  No images or videos §  No links to learn more AVOID THIS!
  • 14. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip TRY THIS Call to action Recommend content Useful image More links
  • 15. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip §  How often do you publish content? §  Train people to expect content from you §  Be consistent – whether it once per day, week or month 4. NO CONSISTENCY
  • 16. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip §  Let the data help guide your strategy §  Have the right tools in place: §  Google analytics, Kissmetrics etc §  Marketing Automation §  Uberflip! (shameless plug) 5. MARKETING WITHOUT METRICS
  • 17. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip ENGAGEMENT VS. BUSINESS METRICS Engagement Metrics §  Page views §  Social shares §  Time on site §  Pages per visit Business Metrics §  Number of leads generated §  CTA conversion §  Number of customers §  Lead to customer conversion
  • 18. BLOGGING IN THE AGE OF MODERN MARKETING @HanaAbaza @SamBrennand #uberflip QUICK RECAP 1.  Define the purpose of your blog 2.  Take time to craft good content 3.  Create a killer content experience 4.  Be consistent! 5.  Let your metrics guide you
  • 20. Like the slides? You’ll love the webinar! #uberflip WATCH THE WEBINAR

Editor's Notes

  1. http://fpx.com/fpx-blog
  2. http://fpx.com/fpx-blog