SlideShare a Scribd company logo
1 of 1
Download to read offline
Buyer Personas 101: How to Build Perfect Profile

More Related Content

Viewers also liked

Kokomo Twitter Seminar
Kokomo Twitter SeminarKokomo Twitter Seminar
Kokomo Twitter SeminarKyle Lacy
 
Immediate Media General Agency Deck
Immediate Media General Agency DeckImmediate Media General Agency Deck
Immediate Media General Agency DeckJamie Hall
 
Video Marketing is the New Black: How to Drive Sales and Marketing Success
Video Marketing is the New Black: How to Drive Sales and Marketing SuccessVideo Marketing is the New Black: How to Drive Sales and Marketing Success
Video Marketing is the New Black: How to Drive Sales and Marketing SuccessMarketo
 
Grafico diario del dax perfomance index para el 10 10-2013
Grafico diario del dax perfomance index para el 10 10-2013Grafico diario del dax perfomance index para el 10 10-2013
Grafico diario del dax perfomance index para el 10 10-2013Experiencia Trading
 
Tips and Tools for Great Financial Management
Tips and Tools for Great Financial ManagementTips and Tools for Great Financial Management
Tips and Tools for Great Financial ManagementGreenlights
 
交點台北2016.3月 - 童騫 - 分享的起點
交點台北2016.3月 - 童騫 - 分享的起點 交點台北2016.3月 - 童騫 - 分享的起點
交點台北2016.3月 - 童騫 - 分享的起點 交點
 
Soundtrack production for the moving image
Soundtrack production for the moving imageSoundtrack production for the moving image
Soundtrack production for the moving imageJohnRobson15
 
Tips for transferring legacy products and processes
Tips for transferring legacy products and processesTips for transferring legacy products and processes
Tips for transferring legacy products and processesAnthony Grenier
 

Viewers also liked (11)

Kokomo Twitter Seminar
Kokomo Twitter SeminarKokomo Twitter Seminar
Kokomo Twitter Seminar
 
Drept fiscal
Drept fiscalDrept fiscal
Drept fiscal
 
8 Leo Abaya
8 Leo Abaya8 Leo Abaya
8 Leo Abaya
 
Immediate Media General Agency Deck
Immediate Media General Agency DeckImmediate Media General Agency Deck
Immediate Media General Agency Deck
 
Video Marketing is the New Black: How to Drive Sales and Marketing Success
Video Marketing is the New Black: How to Drive Sales and Marketing SuccessVideo Marketing is the New Black: How to Drive Sales and Marketing Success
Video Marketing is the New Black: How to Drive Sales and Marketing Success
 
Grafico diario del dax perfomance index para el 10 10-2013
Grafico diario del dax perfomance index para el 10 10-2013Grafico diario del dax perfomance index para el 10 10-2013
Grafico diario del dax perfomance index para el 10 10-2013
 
Tips and Tools for Great Financial Management
Tips and Tools for Great Financial ManagementTips and Tools for Great Financial Management
Tips and Tools for Great Financial Management
 
交點台北2016.3月 - 童騫 - 分享的起點
交點台北2016.3月 - 童騫 - 分享的起點 交點台北2016.3月 - 童騫 - 分享的起點
交點台北2016.3月 - 童騫 - 分享的起點
 
Soundtrack production for the moving image
Soundtrack production for the moving imageSoundtrack production for the moving image
Soundtrack production for the moving image
 
CloudFlare CDN + Drupal
CloudFlare CDN + DrupalCloudFlare CDN + Drupal
CloudFlare CDN + Drupal
 
Tips for transferring legacy products and processes
Tips for transferring legacy products and processesTips for transferring legacy products and processes
Tips for transferring legacy products and processes
 

More from Uberflip

Accelerate The Buyer Journey
Accelerate The Buyer JourneyAccelerate The Buyer Journey
Accelerate The Buyer JourneyUberflip
 
How to Build High Converting Demand Experiences
How to Build High Converting Demand ExperiencesHow to Build High Converting Demand Experiences
How to Build High Converting Demand ExperiencesUberflip
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
 
Persuading Prospects Through Personalization
Persuading Prospects Through Personalization Persuading Prospects Through Personalization
Persuading Prospects Through Personalization Uberflip
 
The New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at ScaleThe New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at ScaleUberflip
 
Personalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at ScalePersonalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at ScaleUberflip
 
Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Uberflip
 
How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...Uberflip
 
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Uberflip
 
Uncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUberflip
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
 
The New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at ScaleThe New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at ScaleUberflip
 
Creating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABMCreating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABMUberflip
 
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & SigstrSupercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & SigstrUberflip
 
How to Personalize Content Experiences at Scale
How to Personalize Content Experiences at ScaleHow to Personalize Content Experiences at Scale
How to Personalize Content Experiences at ScaleUberflip
 
Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...Uberflip
 
Convert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content SlideshareConvert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content SlideshareUberflip
 
Fire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at ScaleFire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at ScaleUberflip
 
Re-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content ExperiencesRe-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content ExperiencesUberflip
 
Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...Uberflip
 

More from Uberflip (20)

Accelerate The Buyer Journey
Accelerate The Buyer JourneyAccelerate The Buyer Journey
Accelerate The Buyer Journey
 
How to Build High Converting Demand Experiences
How to Build High Converting Demand ExperiencesHow to Build High Converting Demand Experiences
How to Build High Converting Demand Experiences
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content Experiences
 
Persuading Prospects Through Personalization
Persuading Prospects Through Personalization Persuading Prospects Through Personalization
Persuading Prospects Through Personalization
 
The New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at ScaleThe New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at Scale
 
Personalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at ScalePersonalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at Scale
 
Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...
 
How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...
 
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
 
Uncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation Experiences
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content Experiences
 
The New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at ScaleThe New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at Scale
 
Creating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABMCreating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABM
 
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & SigstrSupercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
 
How to Personalize Content Experiences at Scale
How to Personalize Content Experiences at ScaleHow to Personalize Content Experiences at Scale
How to Personalize Content Experiences at Scale
 
Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...
 
Convert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content SlideshareConvert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content Slideshare
 
Fire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at ScaleFire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at Scale
 
Re-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content ExperiencesRe-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content Experiences
 
Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...
 

Recently uploaded

personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaadityabelde2
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 

Recently uploaded (20)

personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx