What you'll learn: Why a content experience matters How to add contextual CTAs to your experience to get leads Real examples of content optimized for a great experience

10. Create a list of content upgrade ideas that you could insert into every blog post.
(Refer back to CTA ideas slide)

11. Why inline CTAs?
Look for ways to insert relatable offers or content upgrades into your content for an instant spike in
conversions.

12. One of the most effective conversion tactics:
Inline CTAs

14. Look for ways to insert relatable offers or content upgrades into your content for an instant spike in
conversions.

20. What tactics do you deem the most effective?

21. Contextual CTAs
#4

22. Make it relevant

26. Content Experience Matters
#5

27. A well-optimized content experience moves
your end-user through the funnel to generate
leads and fuel marketing automation.

28. Not all experiences are created equal

29. Mix it up & test, test, test

30. Design Copy Placement

31. ● Color
● Imagery
● Fields
Design Copy Placement

32. ● Color
● Imagery
● Fields
● Word count
● Tone
● Button text
Design Copy Placement

33. ● Color
● Imagery
● Fields
● Word count
● Tone
● Button text
● Landing page or inline
● Gated or not
● Timing
Design Copy Placement

34. wishpond EBOOK

35. wishpond EBOOK