Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
THE CONTENT MARKETING FUNNEL
What if there's a reason why a heart. .. 88'
Looks kind of like a Funnel! 2% $8’
When only 38% of B2B content marketers believe they know what they're doing. .. 9 D’ Illa [sourcez CMl]
Maybe it's time to stop looking for customers to hear your product pitch. .. I 1 V
.. .and spread the love across your funne| —wt'l/ L C’0IzleIzl/ ‘fir? ’
You see, content marketing isn't ALL about u - é o n 9 get to the sale. customers. _'”— Let's skip the p...
Content unlocks the door to real relationships with your eaalome/ la-I0-be. I see you're interested in B2B content mark...
That's why you can't afford to neglect content that: »5i’. ar’aeaawa/ zerzeaa » . %eae/ zeatelevarzl ' '5?orrzarzeeavz...
V’ . . ocsafi rrredsa i" Find out what your customers love and make it your gift to them.
Anc! don't forget to ask them out again with a Call-to-Action that's in the right place, the right time. iREE HUG F ...
But to become the brand that's running through your prospect's mind, you'll need to gr/ .ra. !’;0M. l‘r2, / ..7,"2.~’7f’...
You also need content that addresses problems that your product solves. Don't be shy about showing how wi'th: ‘F/ /ra....
Not everyo1e will commit as a customer. That's ok. , lire/2.9‘/ e ~ q/ Jr? / ‘Jz. re. ~'7;. ..9 84% of B2B decisi...
But for those who are ready to commit, __ Ohm you'll need to get : E;. j.: .“: ,$. :,V, ,"; *:; ;*: ,._ more i‘ ? ::?
9; . ..NOT LIKE THAT
Help Sales get m. ore personal with; d7"r. .z. l.a; i e. »m.6£erii; e.'/ ;.£ e0rz. Ze. !r; £ filueowre & tl°2ee. £<...
So your sales team can strike the right chord with your prospects. ..
.-. to set u p the big proposali Will you take me ii: ] y to be your vendor? s of course! J i i V V
But content marketing doesn't end with customer acquisition. .2- V ‘.70zLneedl0bolhe/ to/ “oi I/0wLed: lI0m€/ &L—l'/ td...
CONTENT MARKETING FOR CUSTOMER RETENTION IS JUST AS IMPORTANT: Knowledge Bases help your customers n with self-service...
crz/ run Because even a 5% increase in customer retention can boost profits by 25 to 95% [$OUI’Ce: Harvard Business ...
CUSTOMER ACQUISITION, like love. DOESN'T ALWAYS HAPPEN THE WAY YOU EXPECT. V
CUSTOMERS CAN COME FROM THAT'S WHAT INBOUND MARKETING IS ALL ABOUT. ERIE! »
Some were longtime admirers of your blog.
Others were actively searching for a solution like yours.
Many would never have given you the time of day. Until they saw your case study. 9 5
p 7 . i Your customers may all be on different journeys, but if you create content for your entire funnel and beyond, ...
Oberflip Want more of the latest content marketing tips, tricks, and trends? SUBSCRIBE TO OUR HUB
Upcoming SlideShare
Loading in …5
×

The Content Marketing Funnel of Love

90,763 views

Published on

The value of content marketing, compared to most traditional marketing, is its focus on generating results beyond the one-time transaction by creating lasting relationships.

That’s why it’s important to look past the funnel and at the function that your content serves for customers who are all on different journeys.

You need to create content that can reach customers who are looking for what you have to offer, whether they know it or not.

Spread the love across your funnel, as the following SlideShare begins to explain, to take your customers on a journey through the funnel of love.

Published in: Marketing
no profile picture user

  • Login to see the comments

Show More

The Content Marketing Funnel of Love

  1. THE CONTENT MARKETING FUNNEL
  2. What if there's a reason why a heart. .. 88'
  3. Looks kind of like a Funnel! 2% $8’
  4. When only 38% of B2B content marketers believe they know what they're doing. .. 9 D’ Illa [sourcez CMl]
  5. Maybe it's time to stop looking for customers to hear your product pitch. .. I 1 V
  6. .. .and spread the love across your funne| —wt'l/ L C’0IzleIzl/ ‘fir? ’
  7. You see, content marketing isn't ALL about u - é o n 9 get to the sale. customers. _'”— Let's skip the part where I ask
  8. Content unlocks the door to real relationships with your eaalome/ la-I0-be. I see you're interested in B2B content marketing trends. Check out this infographic.
  9. That's why you can't afford to neglect content that: »5i’. ar’aeaawa/ zerzeaa » . %eae/ zeatelevarzl ' '5?orrzarzeeavz2u'l‘o1ar'rzI0 azréaouhe/ wand $3
  10. V’ . . ocsafi rrredsa i" Find out what your customers love and make it your gift to them.
  11. Anc! don't forget to ask them out again with a Call-to-Action that's in the right place, the right time. iREE HUG F J L _l 7:; lJ- k A/7l'_
  12. But to become the brand that's running through your prospect's mind, you'll need to gr/ .ra. !’;0M. l‘r2, / ..7,"2.~’7f’I; €.l. ~”r; for your product. i F V
  13. You also need content that addresses problems that your product solves. Don't be shy about showing how wi'th: ‘F/ /ra.6rfn; £.I/ la i ‘Z/ /.’r; £Ie; '2.cI, i2%i . . Cane oi? /'r/ iraiie 4'/ «I. /i . . . 7’ 7’ Capture the attention of qualified leads and romance them with nurture campaigns!
  14. Not everyo1e will commit as a customer. That's ok. , lire/2.9‘/ e ~ q/ Jr? / ‘Jz. re. ~'7;. ..9 84% of B2B decision makers start the journey with referrals, after all 77 [Source: lnfluitive]
  15. But for those who are ready to commit, __ Ohm you'll need to get : E;. j.: .“: ,$. :,V, ,"; *:; ;*: ,._ more i‘ ? ::?
  16. 9; . ..NOT LIKE THAT
  17. Help Sales get m. ore personal with; d7"r. .z. l.a; i e. »m.6£erii; e.'/ ;.£ e0rz. Ze. !r; £ filueowre & tl°2ee. £<z. l / Jgfifla . - e0rzZe. !r; .£ li/ mi/ ziraii: 7'7’
  18. So your sales team can strike the right chord with your prospects. ..
  19. .-. to set u p the big proposali Will you take me ii: ] y to be your vendor? s of course! J i i V V
  20. But content marketing doesn't end with customer acquisition. .2- V ‘.70zLneedl0bolhe/ to/ “oi I/0wLed: lI0m€/ &L—l'/ tdlekfledd arzdirzweall/ L.
  21. CONTENT MARKETING FOR CUSTOMER RETENTION IS JUST AS IMPORTANT: Knowledge Bases help your customers n with self-service product education. ‘ . . _ Webinars let you coach customers to see greater returns on their investment. Advocate Marketing involves your community, encourages user-generated content and makes customers feel like part of your brand.
  22. crz/ run Because even a 5% increase in customer retention can boost profits by 25 to 95% [$OUI’Ce: Harvard Business Review]
  23. CUSTOMER ACQUISITION, like love. DOESN'T ALWAYS HAPPEN THE WAY YOU EXPECT. V
  24. CUSTOMERS CAN COME FROM THAT'S WHAT INBOUND MARKETING IS ALL ABOUT. ERIE! »
  25. Some were longtime admirers of your blog.
  26. Others were actively searching for a solution like yours.
  27. Many would never have given you the time of day. Until they saw your case study. 9 5
  28. p 7 . i Your customers may all be on different journeys, but if you create content for your entire funnel and beyond, - "I ‘or 4 4 i - I‘ ‘ -/ ii u i‘ / tr, /m, » [: ,lr. ._r ! ._; .0,/ A nit! /. 1». I/ Il! :*. ',/ Ill’! !!/ v.{'= v ll; ail! ‘ , ‘-, I., i., h.r: . ~17 iarlre. V‘?
  29. Oberflip Want more of the latest content marketing tips, tricks, and trends? SUBSCRIBE TO OUR HUB

×