UX Crash Course - 5 Ways UX Design Methods can Benefit your Business
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2017 02-16 Hubud - UX crash course Skill Share presentation at Hubud Coworking Space, in Ubud, Bali Indonesia. - Quick introduction to UX Design aimed at entrepreneurs, freelancers and anyone who wants a quick overview. - Selection of 5 things that help you understand and apply UX right away.
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UX Crash Course - 5 Ways UX Design Methods can Benefit your Business
- 1. 5 Ways UX Design Methods can benefit your Business @Uli_Siegmeier 2017-02
- 3. 1. Avoid the bullshit 2. Increase performance 3. Reduce risk, reduce cost 4. Communicate better 5. Look beyond the screen
- 4. 1. Avoid the bullshit Apply UX methods that work for you Avoid the hype
- 5. User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products. Don Norman, Jakob Nielsen
- 7. UX Related Fields UI User Interface IA Information Architecture IxD Interaction Design SD? Service Design CS Content Strategy CX Customer Experience Science Psychology Behavioural Science ...
- 8. 2. Increase performance Solve a problem, save user's time and energy Joy, Engagement, Conversion, Retention, Virality $$$
- 9. Make sure you solve a problem “Tinder for toilet paper” “Toilet paper subscription” “…for expats” VALIDATE & LEARN VALIDATE & LEARN
- 10. Improve Usability, Conversion, Retention First Impression Onboarding Virality, User Feedback Conversions, Funnels
- 11. 3. Reduce risk, reduce cost Idea BuildTest
- 12. Prototype and iterate! Product idea Mockup Validate Value Feature Idea Wireframe Prototype Evaluate UI Design Interactive Prototype User Test Time, Fidelity, Cost
- 13. Prototype and iterate! Time, Fidelity, Cost $ 9.99 / Month Single Pack American Wipes $ 19.99 / Month Sketch Pen & Paper Whiteboard Wireframe Keynote etc. Balsamiq... Interactive Prototype Sketch, PS + Flinto, Invision Proto.io, Adobe Xd
- 14. 4. Communicate better Build a shared understanding! Improve client & team communication Plan better
- 15. Don’t assume People have different mental models - and that’s OK!
- 16. Show, don’t tell! Get visual and concrete asap to work out differences
- 17. Show, don’t tell! Get visual and concrete asap to work out differences
- 18. State your intent, but avoid negation* *See Abby Covert: “How to Make Sense of Any Mess” Easy Beginner-friendly I want this to be: Give overview Select highlights Complicated Expert-friendly ...meaning that it’s not: Explain in detail Cover everything
- 19. Information Architecture for everyone http://www.howtomakesenseofanymess.com/
- 20. 5. Look beyond the screen Look at the whole user journey! Discover opportunities to improve, new products
- 21. UX is everywhere
- 22. User journey - Hassle Map package hard to carry embarrassing Roll hung up the wrong way too much choice recycled paper?running out shops closed ugly colors At home Supermarket Transport At home torn paper
- 23. User journey = Before and after the screen
- 24. TLDR;
- 32. Bonus slides
- 33. Image sources user journey trunk https://commons.wikimedia.org/wiki/User:Mattes/Contributions/Gallery_of_data/099 torn toilet roll Pet Peeve by anyjazz65 is licensed under Creative Commons Attribution 2.0.