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by Gunther Verheyen
Scrum. Connector, writer, speaker,
humaniser.
re.vers.ify
re.imagining your organisation
Agilia Conference 2017
29 March
Oloumoc (Czech Republic)
“The future state of Scrum will no
longer be called ‘Scrum’. What we
now call Scrum will have become
the norm, and organizations have
re-invented themselves around it.”
“The future state of Scrum will no
longer be called ‘Scrum’. What we
now call Scrum will have become
the norm, and organizations have
re-invented themselves around it.”
Source: Gunther Verheyen, “Scrum – A Pocket Guide (A Smart Travel Companion)”, 2013
3Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
Are you using Scrum? 1’
YESNo
yes, but
4Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
How about organisational dysfunctions exposed? 1’
Take
action
BLAME
SCRUM
ignore
The Growth Trap
A brief history of organisational design
Agilia Conference 2017
29 March
Oloumoc (Czech Republic)
6Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
Are our organisations shaped for
business agility through Scrum?
Un-growing the past
7Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
A brief history of organisational design (the growth trap)
Skills
Leadership
Governance
Functions
Business IT
Executives
Skills
Leadership
8Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
The result? The “Big Bang” syndrome.
(THE MEDUSA EFFECT)
Do NOT touch that system!
9Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
Scrum? Really valuable.
The Customer’s Experience

10Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
How organisations plan to survive the future
Big Fat Emperor
A 1000 Paper Cuts
Some Emperor’s Breakfast
The Snake Within
11Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
The all-time favorite, re-organisation
The Ambition
The Action
The Message
The Real Need
12Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
What is the 3rd (secret) ingredient for an Agile transformation?
The secret ingredient 1’
1
32
Scrum
People Imaginatio
n
We used to be organised for results.
We then re-organised for functions.
Re.imagining Scrum to re.vers.ify your
organisation is the positive way forward.
14Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
„ reversify (verb) /(ˈ)rē+ˈvər-sə-ˌfī/
1. To formulate anew in verse;
To turn (a text) into verse again;
To rework (a piece of verse) into a different form.
2. To re-emerge an organisation drawing on
people’s re-imagination of Scrum.
To re.vers.ify is an act of simplicity, rhythm and focus
Re.imagining Scrum
Organising for products and people
Agilia Conference 2017
29 March
Oloumoc (Czech Republic)
16Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
Identify
‘Product’
(one software
system,
service or
application)
Common challenges with Scrum
Product
Owner
1
2
3
4
17Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
• Select a meaningful initiative (project/product/service)
– Slice if too BIG
• For the selected initiative/slices:
– Use Product Backlog as the single plan
– Reset your accountabilities:
• Product Owner
• Scrum Master
• Development Team(s)
– Facilitate with tools, infrastructure and a Scrum (team) zone
• Create sashimi releases
– Through a controlled and automated deployment pipeline
Re.imagine your Scrum
18Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
Product
=
a software
system,
service or
application
Growing your Scrum zone (1)
A
d
d
P
r
o
d
u
c
t
s
19Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
1. Product management and product delivery are organized
separately but connected through the Product Owner.
Your Scrum zone (1)
Product
Sales
Marketing
Delivery
Strategy
Financials
…
Scrum
Owner
20Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
Expand
‘Product’
(A consumer
product or
service)
Growing your Scrum zone (2)
P
r
o
d
u
c
t
s
Add Disciplines
21Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
2. Product management and product delivery are integrated in
a Product hub. Product Owner is the product-CEO.
Your Scrum zone (2)
Product
Sales
Marketing
Delivery
Strategy
Financials
…
Owner
Scrum
22Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
Think nervous system
Product Hubs
(distribution of)
Leadership
Purpose
Agility…
• can’t be planned
• can’t be dictated
• has no end-state
• can’t be copied
Grow your own model. Use your
imagination.
Source: Gunther Verheyen, “Scrum – A Pocket Guide (A Smart Travel Companion)”, 2013
24Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
An act of
• Simplicity
• Rhythm
• Focus
For companies wanting to:
• Converge all things ‘Agile’
• Uplift their Scrum
• Emerge, grow, and un-grow
structures
• Innovate (again)
Acting for the positive
re.vers.ify
re.imagining your organisation
(starting with a Scrum Studio)
25Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee
About
Gunther Verheyen
Independent Scrum Caretaker
• eXtreme Programming and Scrum since 2003
• Professional Scrum Trainer
• Shepherded Professional Scrum at Scrum.org
• Co-created Agility Path, Nexus and Scaled
Professional Scrum framework at Scrum.org
• Author of “Scrum – A Pocket Guide” (“Scrum
Wegwijzer”, “Scrum Taschenbuch”)
Mail gunther.verheyen@mac.com
Twitter @Ullizee
Blog http://guntherverheyen.com

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Agilia 2017 - re-imagining Scrum to re-vers-ify your organisation

  • 1. by Gunther Verheyen Scrum. Connector, writer, speaker, humaniser. re.vers.ify re.imagining your organisation Agilia Conference 2017 29 March Oloumoc (Czech Republic)
  • 2. “The future state of Scrum will no longer be called ‘Scrum’. What we now call Scrum will have become the norm, and organizations have re-invented themselves around it.” “The future state of Scrum will no longer be called ‘Scrum’. What we now call Scrum will have become the norm, and organizations have re-invented themselves around it.” Source: Gunther Verheyen, “Scrum – A Pocket Guide (A Smart Travel Companion)”, 2013
  • 3. 3Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee Are you using Scrum? 1’ YESNo yes, but
  • 4. 4Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee How about organisational dysfunctions exposed? 1’ Take action BLAME SCRUM ignore
  • 5. The Growth Trap A brief history of organisational design Agilia Conference 2017 29 March Oloumoc (Czech Republic)
  • 6. 6Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee Are our organisations shaped for business agility through Scrum? Un-growing the past
  • 7. 7Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee A brief history of organisational design (the growth trap) Skills Leadership Governance Functions Business IT Executives Skills Leadership
  • 8. 8Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee The result? The “Big Bang” syndrome. (THE MEDUSA EFFECT) Do NOT touch that system!
  • 9. 9Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee Scrum? Really valuable. The Customer’s Experience 
  • 10. 10Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee How organisations plan to survive the future Big Fat Emperor A 1000 Paper Cuts Some Emperor’s Breakfast The Snake Within
  • 11. 11Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee The all-time favorite, re-organisation The Ambition The Action The Message The Real Need
  • 12. 12Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee What is the 3rd (secret) ingredient for an Agile transformation? The secret ingredient 1’ 1 32 Scrum People Imaginatio n
  • 13. We used to be organised for results. We then re-organised for functions. Re.imagining Scrum to re.vers.ify your organisation is the positive way forward.
  • 14. 14Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee „ reversify (verb) /(ˈ)rē+ˈvər-sə-ˌfī/ 1. To formulate anew in verse; To turn (a text) into verse again; To rework (a piece of verse) into a different form. 2. To re-emerge an organisation drawing on people’s re-imagination of Scrum. To re.vers.ify is an act of simplicity, rhythm and focus
  • 15. Re.imagining Scrum Organising for products and people Agilia Conference 2017 29 March Oloumoc (Czech Republic)
  • 16. 16Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee Identify ‘Product’ (one software system, service or application) Common challenges with Scrum Product Owner 1 2 3 4
  • 17. 17Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee • Select a meaningful initiative (project/product/service) – Slice if too BIG • For the selected initiative/slices: – Use Product Backlog as the single plan – Reset your accountabilities: • Product Owner • Scrum Master • Development Team(s) – Facilitate with tools, infrastructure and a Scrum (team) zone • Create sashimi releases – Through a controlled and automated deployment pipeline Re.imagine your Scrum
  • 18. 18Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee Product = a software system, service or application Growing your Scrum zone (1) A d d P r o d u c t s
  • 19. 19Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee 1. Product management and product delivery are organized separately but connected through the Product Owner. Your Scrum zone (1) Product Sales Marketing Delivery Strategy Financials … Scrum Owner
  • 20. 20Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee Expand ‘Product’ (A consumer product or service) Growing your Scrum zone (2) P r o d u c t s Add Disciplines
  • 21. 21Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee 2. Product management and product delivery are integrated in a Product hub. Product Owner is the product-CEO. Your Scrum zone (2) Product Sales Marketing Delivery Strategy Financials … Owner Scrum
  • 22. 22Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee Think nervous system Product Hubs (distribution of) Leadership Purpose
  • 23. Agility… • can’t be planned • can’t be dictated • has no end-state • can’t be copied Grow your own model. Use your imagination. Source: Gunther Verheyen, “Scrum – A Pocket Guide (A Smart Travel Companion)”, 2013
  • 24. 24Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee An act of • Simplicity • Rhythm • Focus For companies wanting to: • Converge all things ‘Agile’ • Uplift their Scrum • Emerge, grow, and un-grow structures • Innovate (again) Acting for the positive re.vers.ify re.imagining your organisation (starting with a Scrum Studio)
  • 25. 25Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee About Gunther Verheyen Independent Scrum Caretaker • eXtreme Programming and Scrum since 2003 • Professional Scrum Trainer • Shepherded Professional Scrum at Scrum.org • Co-created Agility Path, Nexus and Scaled Professional Scrum framework at Scrum.org • Author of “Scrum – A Pocket Guide” (“Scrum Wegwijzer”, “Scrum Taschenbuch”) Mail gunther.verheyen@mac.com Twitter @Ullizee Blog http://guntherverheyen.com

Editor's Notes

  1. „ reversify /(ˈ)rē+ˈvər-sə-ˌfī/ -verb: To formulate anew in verse To turn (a text) into verse again To rework (a piece of verse) into a different form
  2. My belief. My dream. My goal. Because I care for Scrum. I care for people. I care for how Scrum is used by people.
  3. Depending in the source, 70-90% of all Agile teams worldwide say they are doing Scrum. It is reasonable to assume not all have the same skills and expertise in Scrum. It is a great foundation however to build on. Scrum is becoming the norm for software development. What would it hold to turn your ‘yes, but’ into a ‘yes, and’?
  4. The Big Fat emperor. Because your organisation is just... Big? A 1000 paper cuts. Because other organisation are faster? One cut won’t hurt you much. But you can die from a 1000 cuts. The emperor’s breakfast. Because other organisations are just... Big? The Snake biting its own tail: self-destruct. Because you like endless series of restructurings? Because you like re-doing your org chart? On a weekly basis?
  5. We all know some eggs need to be broken to make an omelet. It doesn’t mean that all chickens need to be slaughtered. And what if the need was not an omelet?
  6. Optimize the whole
  7. The scope of Scrum is a product. Scrum requires good delivery practices, tools and environments, covering development, testing and deployment to be performed by the Development Team. Scrum requires a product owner, preferably to be provided by the business side of the organisation. One Product Owner can do it all, when business skills are added to the Development Team. Scrum requires a Scrum Master to be fostering en educating the team(s) and its environment.
  8. Scrum requires product ownership, which is to be provided by the business side of the organisation.
  9. Change comes in Increments. Thrive on discovery Involve the people doing the hard work Continuous adaptation is the purpose Grow your own model
  10. Re-connecting the work force, customers, managers, leaders, inventors, innovators, daily business
  11. Gunther Verheyen (gunther.verheyen@mac.com) is a longtime Scrum practitioner. Gunther left consulting in 2013 to partner with Ken Schwaber. He shepherded the Professional series of Scrum.org, while also leading its European operations. In 2016 Gunther decided to further his path as an independent Scrum caretaker. Gunther ventured into IT and software development after graduating in 1992. His Agile journey started with eXtreme Programming and Scrum in 2003. Years of dedication followed, of using Scrum in diverse circumstances. As from 2010 Gunther became the inspiring force behind some large-scale enterprise transformations, and a Professional Scrum Trainer with Scrum.org. Gunther left consulting in 2013 to partner with Ken Schwaber, Scrum co-creator, at Scrum.org. He shepherded the ‘Professional Scrum’ series, worked with Scrum.org’s global network of Professional Scrum Trainers, and is co-creator to Agility Path and the Nexus framework for Scaled Professional Scrum. As from 2016 Gunther continues his journey of Scrum as an independent Scrum caretaker. In 2013 Gunther published the acclaimed book “Scrum – A Pocket Guide (a smart travel companion)”. Ken Schwaber recommends his book as ‘the best description of Scrum currently available’ and ‘an extraordinarily competent book’. In 2016 the Dutch translation of his book was published as “Scrum Wegwijzer (Een kompas voor de bewuste reiziger)”. In 2017 the German translation will be published as “Scrum Taschenbuch”. When not travelling for Scrum and professionalism, Gunther lives and works in Antwerp (Belgium). More? About: https://guntherverheyen.com/about/ Testimonials: https://guntherverheyen.com/testimonials/ Meet Gunther at an event: https://guntherverheyen.com/events/ Join Gunther in a class: https://guntherverheyen.com/courses/