Speaker Haroon Rasheed will discuss how the internet brings convenience to millions through online services and the pros and cons of online shopping. Some key points discussed include:
- The internet allows wider product selection and customization at one's fingertips but is limited to online users and not a standardized retail experience.
- The four P's of e-retail are product, place, price, and promotion. Online shopping is convenient for certain products but others require trying in person.
- Pros of online shopping include wider selection and lower prices due to reduced costs. Cons include only being available to online users and issues of trust, security, and privacy.
- Online purchasing is growing in Pakistan led by banks introducing online services
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