Actionable Mobile Marketing Unitag

1. Mobile technologies, Mobile strategies:
The Keys to
Mobile
Marketing

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Mobile Marketing
NOT THERE YET?!

3. It’s time to connect
with your customers

4. Time spent on mobile devices
is growing
WHERE YOUR CUSTOMERS ARE:
ON MOBILE

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Americans spend almost
3h/day on mobile devices

6. In the UK, people spend
1:49 h/day on mobile
Photo by LJR.MIKE - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/70642595@N05 Created with Haiku Deck

7. 70% of mobile searches
lead to an action within 1 hour
70% of desktop searches
lead to an action within 1 month

8. Created with Haiku Deck

9. M-COMMERCE
83% of consumers plan to
conduct mobile commerce in 2014
M-commerce sales are expected
to reach $31 billion
by 2014 in the US

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REACH YOUR
CUSTOMER
Through
MOBILE TECHNOLOGIES

11. QR CODES
Source: http://www.pocket-lint.com/news/117288-qr-codes-neomedia-app-reader
http://merchantwarehouse.com/comparing-qr-codes-vs-nfc-in-battle-for-your-mobile-wallet
+230% QR Code
scans in 2013 in the US
47% of in-store scans lead to
an unplanned purchase

12. NFC
NFC usage expected to grow by +38%
between 2011 and 2016, especially as a
payment method
Source: http://www.pocket-lint.com/news/117288-qr-codes-neomedia-app-reader
http://merchantwarehouse.com/comparing-qr-codes-vs-nfc-in-battle-for-your-mobile-wallet
- NEAR FIELD COMMUNICATION -

13. QR CODES AND NFC
Source: http://www.pocket-lint.com/news/117288-qr-codes-neomedia-app-reader
http://merchantwarehouse.com/comparing-qr-codes-vs-nfc-in-battle-for-your-mobile-wallet
- The Winning Team -
NFC is complementary to QR codes.
It’s not as cost-effective but it makes it more suitable for
payment than for marketing and advertising.
Laura Marriott
CEO at NeoMedia

14. Almost of SMS messages are read
within minutes
SMS
SMS coupons are 10 times
more likely to be redeemed and shared
than mail or newspaper coupons
Source: http://www.nerdgraph.com/the-power-of-sms-marketing/
of people prefer receiving ads via SMS

15. IMAGE RECOGNITION (MIR)
Mobile image recognition technology identifies
objects in images, videos, or directly through a tablet
or smartphone’s image sensor.
Potential:
• connect the physical world with the digital one
• everything you see gets buyable
Sources: http://www.practicalecommerce.com/articles/57496-Will-Mobile-Image-Recognition-Revolutionize-Ecommerce
http://techland.time.com/2014/02/05/amazons-iphone-app-uses-image-recognition-to-see-real-world-products-you-want-to-buy
http://www.theguardian.com/business/2014/apr/20/fashion-retailers-image-recognition-apps-smartphones
Fashion field: 1/3 of searches result in users
going through to a retailer's website.

16. Photo by Chloe Dietz - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/10332831@N00 Created with Haiku Deck
REACH YOUR
CUSTOMER
Through
MOBILE STRATEGIES
GAMIFICATION GEOLOCATION

17. 100% to
150%
150% to
250%
more than
250%
GAMIFICATION
Source: http://fr.slideshare.net/wandameloni/gamification-in-2012-trends-in-consumer-and-enterprise-markets-13453048
Increases results by:
engagement
& commerce
loyalty virality

18. GEOLOCATION
72% of consumers
respond to calls to action in
in marketing messages they receive
within sight of the retailer
Source: infographic made by mdgadvertising.com
GPS, wi-fi, iBeacons…
23% of marketers only
use location-based data in their
mobile campaigns

19. CONNECT THROUGH MOBILE MARKETING
Why now?

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Smartphones are on the rise

21. Worldwide penetration rate expected to
reach 33.8% in 2017
Sources: The state of the Internet 2012 Report, Business Insider
http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536
Mobile internet users will account for 40.1% of global population
by 2017, compared to 31.1% in 2014
smartphone sales outpaced PC sales

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New mobile
activities are
emerging

23. By
2017
buyers using a mobile device
Source: Carlisle & Gallagher Consulting Group, 2012
ABI research http://www.mobvalue.com/en/le-m-commerce-representera-un-quart-du-e-commerce-en-2017/
Half of smartphone users will be using
their device as a payment method
24,4% of e-commerce revenues
will come from mobile shoppers
79 millions

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Companies are
going mobile

25. of respondent companies declared that
driving engagement and revenue has
become a priority
Source: 2014 State of Marketing; exacttarget
of companies intend to
increase their digital
marketing budget in 2014
of mobile marketers say mobile efforts
do or will provide ROI

26. For all these reasons, NOW
is The Moment to go
Mobile Marketing!
Get inspired by the following examples
Go Mobile

27. CONNECT THROUGH MOBILE MARKETING
Be creative
Make the experience worthwhile
Use and combine mobile
technologies in a smart way
How To

28. 1# Verizon QR Code campaign
Verizon customers could scan in-storeQR Codes
to enter the promotion.
They had to “refer” to their friends by sharing a
Verizon ad on Facebook to win a free
smartphone.
Source: https://econsultancy.com/blog/63340-five-examples-of-qr-code-campaigns-that-actually-worked#i.mp8hl1z5tehov5
ROI:Verizon received an additional $35,000 in sales
from an investment of just $1,000 - in 1 week!
Combination of mobile with social and referral
marketing to drive sales and virality.

29. 2# CBS Outdoor NFC project with
Westfield London
By tapping CBS digital pods, visitors of
the London shopping center could
enjoy free promotions and content :
music, apps, games, recipes - or play
to win more prizes.
Source http://www.mobile-ent.biz/payments/nfc/westfield-launches-nfc-marketing-campaign-with-cbs-and-rizzle-kicks/041885
“What differentiates this NFC experience is the
continuity of engaging content.” Jason Cotterrell, MD CBS Outdoor UK
Increase customer engagement
with incentives and entertaining,
useful content.
Credits:http://ooh-tv.fr

30. 3# Bloomingdale’s iBeacon campaign
Using the power of location-based
marketing to raise awareness, instantly
collect qualified leads and build solid
relationship with a targeted audience.
The department store ran an iBeacon
campaign in two malls, promoting the launch
launch of its loyalist rewards program.
Source: https://econsultancy.com/blog/64414-how-marketers-can-use-ibeacon-to-add-relevance-to-location-based-targeting#i.mp8hl1z5tehov5
74,000 devices reached in 4 weeks : 75% of addressed shoppers
engaged directly with the content, 7.2% opted in!
Credits:www.vibes.com

31. 4# The gamification strategy of Domino’s pizza
Source: http://www.forbes.com/sites/scottdavis/2012/06/21/getting-apps-right-how-dominos-is-beating-the-odds/
Domino’s Pizza top ranking apps brought $1 billion sales (30%
of total US sales!) on digital platforms in April 2012.
Creation of a standout ordering experience
to recruit and retain customers, and drive
in-store traffic.
The company developed successful mobile
apps, based on a gamified environment
including valuable mobile functionalities
such as couponing, drive-to-stor, order
tracking, etc.
Credits:www.mobilecommercedaily.com

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CONNECT WITH YOUR
CUSTOMERS
m o b i l e m a r k e t i n g

33. By using Mobile Marketing
In a smart and interactive way
For increased brand awareness
and client engagement
CONNECT WITH YOUR
CUSTOMERS

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Your Smart Way to
Mobile Marketing