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Developing a Strategic Fund Development Plan (March 17, 2015)

From the UWNCA Nonprofit Learning Series, presented on March 17, 2015.

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Developing a Strategic Fund Development Plan (March 17, 2015)

  1. 1. UNITED WAY LEARNING SERIES Developing a Strategic Fund Development Plan
  2. 2. Agenda Fundamentals of a Strategic Fund Development Plan Ten Funding Models Creating a Plan That Works for Your Nonprofit
  3. 3. Schedule 9:00 – 9:20 REGISTRATION & NETWORKING 9:20 – 10:00 PRESENTATION & DISCUSSION 10:00 – 10:15 BREAK 10:15 – 10:55 SMALL GROUP WORK 10:55 – 11:30 REPORT BACK 11:30 Q&A & WRAP UP
  4. 4. Who is here today? • Human Service • Arts and culture • Education • Health • International • Environmental Nonprofit Type: • Up to $1MM • $1 - $5MM • $5 - $10MM • $10MM + Size: • Government • Foundations • Corporate • Individual: mem/annual • Individual: major donor • Workplace giving • Fees for services Major Funding Source • DOD • ED • Other Roles
  5. 5. What challenges do we face… • • • • • • • • …in creating a fund development plan?
  6. 6. What makes a plan “strategic”? STRATEGY is about making CHOICES: 1. broad approach 2. leverage your distinctive assets 3. achieve your goal.
  7. 7. What do donors fund? Organization IMPACT MISSION BRAND VISION PEOPLE
  8. 8. It’s all about the people YOUR DONORS • Passion • Motivation • Connection to your people • Decision-makers • Affluence • Benefits they receive YOUR LEADERS AND TEAM • Passion • Ability to inspire • Relationship-building • Time spent on fundraising • Making the case • Stories of impact
  9. 9. Where are your people giving? Individuals Top Bridge Base Foundations Corporations Government Workplace LEADERSHIP GIFTS $5000 + MAJOR GIFTS $1000+ BASE $100 +
  10. 10. Your funding strategy Where is the opportunity Currently the strongest? Not worth pursuing
  11. 11. Tactics follow strategy Funding Strategy Financial Targets Programs Key Tactics Action Plan
  12. 12. Ten Funding Models Stanford Social Innovation Review
  13. 13. 1-Heartfelt Connector 2-Beneficiary Builder 3-Member Motivator 4-Big Bettor Peter Kim, Gail Perreault & William Foster, Stanford Social Innovation Review, 2009 “Ten Nonprofit Funding Models” 8-Resource Recycler 9-Market Maker 10-Local Nationalizer 5-Public Provider 6-Policy Innovator 7-Beneficiary Broker
  14. 14. Core elements of funding models 14 • Individuals, foundations, government, corporations, mixed Source • Multitude of individuals, few individuals, policy-makers, administrators Decision-maker • Self-interest, altruism, collective interest Motivation
  15. 15. Primary Source - Individuals MODEL Heartfelt Connector Beneficiary Builder Member Motivator Big Bettor Character- istics Broad mission appeal Provides individual benefits & connection Serve a group, creates collective community Mission may be fulfilled within timeframe Examples Medical research, environment, international Universities, hospitals Religious congregations, arts, environment Medical research, environment Save the Children Harvard University NPR March of Dimes (polio) Source Individual Individual Individual Individual or Foundation Decision- Maker Multitude of individuals Multitude of individuals Multitude of individuals Few individuals Motivation Altruism Self-interest then altruism Collective Interest Altruism Programs/ Tactics Special events… Direct mail… Corporate sponsorships Fees… Major gifts Membership… Fees… Special events… Major gifts… Direct mail Major gifts
  16. 16. Primary Source - Government MODEL Public Provider Policy Innovator Benficiary Broker Character- istics Provides services seen as govt responsibilities Offers significant new approach, often result of crisis Beneficiaries decide how to spend the money Examples Human services, education, international Human services, education, international Health, housing, employment Interfaith Works (homeless shelters) Latin American Youth Center (LAYC Academy) Ardmore Enterprises (disabilities) Source Government (via RFP) Government (via champion} Government (via reimbusement) Decision- Maker Administrators Policymakers Multitude of individuals Motivation Collective interest Collective interest Self-interest Programs/ Tactics Government Contracts Earmark or govt. pilot project Gov't. reimbursement
  17. 17. Primary Source – Corp. + Mixed MODEL Resource Recycler Market Maker Local Nationalizer Character- istics Nonprofit uses surplus or low-cost goods Funder with self-interest and abililty to pay Top priority local issue, common to many localities Examples Food, international Health, conservation Education, youth development Capital Area Food Bank The Trust for Public Land Big Brothers Big Sisters of America Source Corporate Mixed Mixed Decision- Maker Few individuals Mass of individuals / few individuals Few individuals Motivation Self-interest Altruism/self-interest Altruism Programs/ Tactics In-kind giving Fees… Major gifts Major gifts… Special events
  18. 18. Creating a Plan
  19. 19. Strategic Development Plan Mission, Vision, Impact, Strategic Plan Core Funding Strategy Realistic & Ambitious FINANCIAL GOAL Core Messages Donor Segmen- tation and Stewardship Key Tactics Financial Targets per Donor Type & Tactics Roles of ED, DOD, Board, Volunteers Activity Calendar, Budget, Systems STRATEGIC DEVELOPMENT PLAN
  20. 20. Strategic Development Plan Outline DEVELOPMENT PLAN FOR DEV COM & BOARD Goal - $ For contributed revenue Breakdown By source and/or program Core strategies Major approaches to achieving goal Annual Objectives Measurable objectives per source, program, strategy etc. Activity calendar By month at a minimum Expense Budget Major categories, at a minimum ACTION PLAN INTERNAL Tactics, project timelines, staffing, systems, itemized budgets etc. Detailed implementation plans that guide development operations
  21. 21. Let’s get going! 1 Consider how CP® Fund Development - Strategy Planning Tool relates to your nonprofit 2 Get input from others at table 3 Divide into new teams based on funding model 4 As a team, select one organization as a “case study” for planning as time permits. 5 Report back (5 minutes each group) Table Team Work
  22. 22. Thank you to our Sponsor and Partners! And special thanks to all of you! Mary Robinson Julie Crudele Sponsored By

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