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Next Generation Impact
Measurement
Measuring What Matters to Nonprofits
Why Do We NOT Know If We Are Making a Difference?
What are Nonprofits Being Asked to Measure?
10% Have Some Output Data
Disconnected datasets
<500 cases per dataset
No ”true” outcomes
1% have a Little Bit of Outcome Data
Disconnected datasets
<250 cases per dataset
30%-50% aren’t using valid and reliable metrics
100% of 501c3s Have 990s
Shared Dataset
600,000 cases
No program quality or outcome data
600,000 60,000 ….
$400M spent on filing 990s
$12B
$30B
What’s Stopping Us?
The Metrics
Challenge #1
Lots of Outputs Little Outcomes
The Balance of What We Measure
The Unfair Economics of the Nonprofit Sector
Consumer Buyers “Bulk” Proxy Buyers
A Consumer Buys Personal Outcomes A Funder Buys Population Impact
Postpartum Doula Services
Bought by Me, for Me
Postpartum Home Visitation Services
Bought by Others, for a Population
The Act of “Bulk” Proxy Buying Creates Unrealistic Accountability
Postpartum Doula Services
Bought by Me, for Me
Postpartum Home Visitation Services
Bought by Others, for You
Outcome Metrics aren’t Realistic
Lower Stress
Reduction in
Child Abuse
Postpartum Doula Services
Bought by Me, for Me
Postpartum Home Visitation Services
Bought by Others, for You
Outcome Metrics aren’t Realistic
Better Infant Care
Skills and
Knowledge
Achievement of
Developmental
Milestones
Postpartum Doula Services
Bought by Me, for Me
Postpartum Home Visitation Services
Bought by Others, for You
Outcome Metrics aren’t Realistic
Improved Maternal
Physical Recovery
Reduction in
Subsequent
Pregnancies
Postpartum Doula Services
Bought by Me, for Me
Postpartum Home Visitation Services
Bought by Others, for You
Outcome Metrics aren’t Realistic
Better Sibling
Adjustment
Reduction in
Risky Behaviors
Postpartum Doula Services
Bought by Me, for Me
Postpartum Home Visitation Services
Bought by Others, for You
Outcome Metrics aren’t Realistic
Better
Communication with
Providers
Kindergarten
Readiness
Show Us Don’t Show Us
As a Result, Our Current Impact Metrics…
How Much
We Are Doing
Direct Results
What Works
The Method
Challenge #2
Does a Program Work for the
Average Participant?
How Does a Program Work for
Targeted Segments?
Means versus Me
Did the Program Recipe Move the Average?
Were Always
Above Average
Still Below
Average
The Average
Moved
Which Program Ingredients Work for You?
You are like me!
Can you tell me
how you did it?
Data Analysis
Challenge #3
Analyses Describe What Just Happened
The Unresolved Challenges of Impact Measurement
Challenge #3: Data Analysis
Analyses Describe What Just Happened
Amount,
Frequencies,
Averages, Trends
Statistical
Significance of
Outcomes
Predict What Might Happen Provide Insight on What Might Work
Very Few Existing Analyses…
Describes Never
As a Result, Our Current Impact Metrics…
Often, What We Just Did
Sometimes, Our Results
Diagnoses Problems
Predicts What Might Happen
Provides Insights About
What To Do
Measuring in Isolation
Challenge #4
We Don’t Share Stories, Insights or Lessons
Data Analytics Findings
The Solution
Step One: Come Together w/in Fields of Practice
Come Together w/in Fields of Practice
There’s no one-size-fits-all ideal business performance and
impact model for ALL for-profit service companies
Each ”industry” has it’s own standards, and when it comes
to evaluating their services, each business within an industry
competes on a set of common market-driven (customer-
driven need and demand) outcomes.
Academic Achievement Consulting/Capacity Building
Employment Career Advancement
It’s time to do the same
within our sector
Youth Development
Nonprofit Capacity
Building
Senior Services
Workforce Development
Environmental Policy
Etc.
Step Two: Agree on Shared Metrics
Develop Shared Metrics
Target Population Field Practices Achievable Field
Outcomes
Step Three: Real-World Methods
Natural ExperimentControlled Experiment
Conduct Natural Experiments
Add Predictive Analytics
“Predictive analytics tells
you what will [likely]
happen”
Jeff Bertolucci, Information Week
Add Prescriptive Analytics
“…prescriptive analytics tells
you what to do about it.”
Jeff Bertolucci, Information Week
Find the Positive Deviants!
Step Four: Make Meaning, Together
Everyone Gathering Stories, Finding Positive Deviants and Sharing How They Did It
Data-Driven Decision Making for Impact

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Next Generation Impact Measurement | July 19, 2016

Editor's Notes

  1. Output data: (revenue X .65 (program revenue)) X .01; ((assumption: revenue x .65) / 60,000 (to figure out number of staff)) X 35 cases to figure out how many cases per avg org. really loose, just an estimate. $30B = overall rev for orgs over $5M, x .65 for program budget, X.03 for eval spend. Based on innonet study (state of the sector re evaluation investments). This is very conservative!