The organisations we work within are making us dumb when it comes to collaboration and innovation. The solution isn't simply flexible working and mobile devices, it's a mindset shift about how we work and with whom we work. It starts with you. It starts with how you communicate, how you build and use your professional network, and how you collaborate with those within and without your designated team. In my book I tackle the big organizational problems and bring human scale solutions. Learn how the Collaboration Pyramid and the Five Principles of Collaborative Communication can transform your ways of working.

1. Collaborating in a social era
Photo: Austin Schmid

2. Let’s

3. 1930

5. 1964

6. The transistor and the
communication satellite
will make possible a world
where we will be in instant
contact with each other,
wherever we will be.
Arthur C. Clarke, 1964
”

7. 1990

8. An electronic organization…
is the only type of
organization that can begin to
keep pace with the changing
business conditions.
Steve Jobs, 1990
”

9. 2015

10. Welcome to the social era!
Photo credit: Jason Howie

11. Power is shifting
from companies to consumers
Photo credit: Timothy Muza

12. Companies face extinction if
they can’t keep up with the consumers
The average life expectancy of a Fortune 500 company
(Source: ”The Shift Index”, Deloitte)

13. Feedback Förbättringar
Offering
Feedback
Insights
Innovation
Based on Esteban Kolsky’s ”Experience Continuum”
To avoid this, they must constantly innovate
Customer Experience Enterprise Collaboration

14. W
ork is changing!
Photo credit: Luis Llerena

15. 40
45
50
55
60
1975 1980 1985 1990 1995 2000 2005 2010 2015
Routine jobs
Non-routine jobs
Non-routine jobs are replacing routine jobs
Source: “Is Job Polarization Holding Back the Labor Market?”, Stefania Albanesi, Victoria Gregory, Christina Patterson, and Ayşegül Şahin, 2013

16. Non-routine
work
Routine
work
Manual labour
Knowledge work
The future of work…

17. Non-routine
work
Routine
work
Manual labour
Knowledge work
…is creativity and collaboration

18. ”Houston, we have
a problem”

19. We work in silos
Tried to
collaborate

20. The effective usage rates of enterprise
software are down compared to two years
ago, with users experiencing productivity
losses of around 17%. It’s like giving
everyone Friday off.
IT Adoption Insight Report, 2012, Oracle UPK &
Neochange
”
We approach technology the wrong way
”

21. We live under the tyranny of email
Don’t you want to try
these instead?
Sorry, I don’t have the
time. I have a full inbox to
manage.
Damn
information
overload!

22. Lower
engagement
Higher
absense
Lower
motivation
Lower productivity
Meanwhile,
employee engagement is eroding
Photo credit: Matthew Wiebe

23. Starbucks, Limited Brands, and Best Buy can precisely identify the
value of a 0.1% increase in engagement among employees at a
particular store. At Best Buy, for example, that value is more than
$100,000 in the store’s annual operating income.
”Competing on Talent Analytics” by Thomas H. Davenport, Jeanne Harris &
Jeremy Shapiro
”

24. We learned that the only way for
businesses to consistently
succeed today is to attract smart
creative employees and create
an environment where they can
thrive at scale.
Eric Schmidt, ”How Google Works”
”

25. …it’s about the people, getting the
best people, retaining them, nurturing
a creative environment and helping
to find a way to innovate.
Marissa Mayer, CEO at Yahoo!
”

26. Empowered and engaged
people working together
Great customer
experience
Operational
excellence
You need to fix the work environment!
A people-centric environment that
enables and encourages creativity and
collaboration across all barriers
Photo credit: Dominik Schröder

27. But first you need to change your
assumptions about knowledge work,
such as what motivates
knowledge workers

28. What management
believes matters
What matters to
knowledge workers
Photo credit: Anthony Indraus

29. Then you will need models that help you
understand what to do, why and how

30. The Collaboration Pyramid
Low visibility
High visibility
Team
collaboration
Socialcollaboration
Photo credit: Martin Vang

31. The Knowledge Work
Capability Framework
Photo credit: Griffin Keller

32. The Five Principles
of Collaborative Communication
Photo credit: Stephanie McCabe

33. The organisations we work within are making
us dumb when it comes to collaboration and
innovation.
The solution isn't simply flexible working and
mobile devices, it's a mindset shift about
how we work and with whom we work. It
starts with you. It starts with how you
communicate, how you build and use your
professional network, and how you
collaborate with those within and without
your designated team.
In ”Collaborating in a Social Era”, Oscar
Berg tackles the big organizational problems
and brings human scale solutions.oscarberg.net
facebook.com/oscarberg
twitter.com/oscarberg
Learn about these
models and more in
Photo credit: Sebastian Muller
Buy the book: shop.intranatverk.se/collaborating