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COLLABORATING
IN A SOCIAL ERA
Oscar Berg
IntraTeam Event Copenhagen 2016
Let’s
1964: Arthur C Clarke
”The transistor and the
communication satellite will
make possible a world where
we will be in instant contact
with each other, wherever we
will be.”
1990: Steve Jobs
”An electronic
organization…is the only type
of organization that can begin
to keep pace with the
changing business
conditions”
2016
Welcome to the social era!
The power
(of communication)
is shifting
from companies
to customers
Houston, we have
a problem…
Corporation Inc
Market B
Market A
Product
marketing
The industrial corporation
perceived the world like this
…and now it has to adapt
to a new and different reality
Corporation
Inc
Service
Service
Service
Service
Service
Customer
Experience
Expectations Capabilities
Companies can’t keep pace
with the customers
#1 They’re working like it’s 1995
#2 They’re designed like it’s 1950
Tried to collaborate
#3 They’re managing like it’s 1930
What management
focuses on
What knowledge
workers value
What to do?
Close to the
customers
Strong
networks and
community
Dare to try
new things
High level of
engagement
Photo credit: Bethany Legg
But most importantly,
people collaborate spontaneously!
Big companies must become more like startups
High visibility
Low visibility
The Collaboration Pyramid
Builds trust to make
collaboration happen
spontaneously
The Collaboration Pyramid
Communities
Social network
Rich
profiles
Micro-sharing
Feeds Discovery
The Collaboration Pyramid
ConversationTransparency
Openness Recognition
Participation
The 5 Principles of Collaborative Communication
ConversationTransparency
Openness Recognition
Participation
If ideas aren’t
shared openly, how
will they be
discovered?
The 5 Principles of Collaborative Communication
ConversationTransparency
Openness Recognition
Participation
If people aren’t
recognized for their
contributions, why
continue contributing?
If ideas aren’t
shared openly, how
will they be
discovered?
The 5 Principles of Collaborative Communication
PraisingSharing
Linking
Commenting
Tagging
Following
Authoring
Recommending
Connecting Joining
ConversationTransparency
Openness Recognition
Participation
The 5 Principles of Collaborative Communication
Platforms, API:s and Services
Social
Platform
Services
Rich
profiles
Micro-
sharing
Social
network
Commu-
nities
Sharing
Feeds Discovery
LinkingTagging Following Connecting
Joining Commenting Authoring Recommending Praising
The digital workplace must be social
Chat
Web
meetin
g
Co-
autori
ng
People
search
Blog
Discus
s
Revie
w
Social
Platform
Services
The technology is just an enabler.
You must want to use it
- in the right way
Be open by default
Work out loud
Be generous
with positive
feedback
Start with yourself.
Change how you communicate.
Lead the change!
Thank you!
@oscarberg
www.oscarberg.net
Photo credits
Markus Spiske
https://unsplash.com/markusspiske
Sebastian Muller
https://unsplash.com/sebastianmuller
Tracy Thomas
https://unsplash.com/stanmeg
Jason Howie

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Collaborating in A Social Era - IntraTeam Event 2016

Editor's Notes

  1. Markus Spiske https://unsplash.com/markusspiske
  2. Photo by Sebastian Muller https://unsplash.com/sebastianmuller
  3. Photo by Tracy Thomas https://unsplash.com/stanmeg
  4. Photo by Jason Howie
  5. Thank you.