11. 40000
Bleacher Report BBC NYTimes Slate.com Huff Po NPR The Atlantic Elite Daily The Blaze Buzzfeed Upworthy
40000
Bleacher Report BBC NYTimes Slate.com Huff Po NPR The Atlantic Elite Daily The Blaze Buzzfeed Upworthy
42x
Top 50 avgTop 50 Avg is 742
“to draw attention to
something important.”
(sources: Newswhip February)
12. A Gorgeous Woman Shakes Her Body On Stage… And The Crowd Goes Wild
Never Before Have I Laughed So Hard At One Guy’s Non-Attempt To Save The Planet
Oscar Winner Lupita Nyongo’s Speech On beauty That Left An Entire Audience Speechless
(sources: Newswhip March)
14. 2.8 Million
What is impact for Upworthy?
ex: Pantene Double Standards
Watch/Read
!
Like/Share
!
Comment
!
Awareness Actions
!
People
2%56k
Tens of
Millions
3.4M 315k ?
We use Attention Minutes to measure the overall impact.
Actions are great when they happen, but our mission is attention.
16. Bleacher Report BBC NYTimes Slate.com Huff Po NPR The Atlantic Elite Daily The Blaze Buzzfeed UpworthyBleacher Report BBC NYTimes Slate.com Huff Po NPR The Atlantic Elite Daily The Blaze Buzzfeed Upworthy
4%
We do this with a
modest volume of content
(Newswhip February)
Top 50 Avg is 7,145
(sources: Newswhip February)
22. A new barometer for content.Readers
Attention Minutes
(sources: internal data)
23. A new barometer for content.Readers
Attention Minutes
12 minute French
documentary on gender
roles with English sub-titles
7 minute cartoon on
bullying with a slam
poetry voice-over
(sources: internal data)
32. +3%
This Kid Just Died. What he Left Behind Is
Amazing.!
If you know you are gonna die before you turn 19, you might as well do this.
RIP, Zach.
!
Zach died today. This is his beautiful story.
`
Optimize
everything.
33. +28%
This Kid Just Died. What he Left Behind Is
Amazing.!
If you know you are gonna die before you turn 19, you might as well do this.
RIP, Zach.
!
Zach died today. This is his beautiful story.
This Kid Just Died. What he Left Behind Is
Wonderful.!
If you know you are gonna die before you turn 19, you might as well do this.
RIP, Zach.
`
Optimize
everything.
34. +69%
This Kid Just Died. What he Left Behind Is
Amazing.!
If you know you are gonna die before you turn 19, you might as well do this.
RIP, Zach.
!
Zach died today. This is his beautiful story.
This Kid Just Died. What he Left Behind Is
Wonderful.!
If you know you are gonna die before you turn 19, you might as well do this.
RIP, Zach.
This Kid Just Died. What he Left Behind Is
Wondtacular.!
If you know you are gonna die before you turn 19, you might as well do this.
RIP, Zach.
Early May Late May Sept Dec
Fox
News
Upworthy
People
`
Optimize
everything.
38. 1
a little
a lot
not at
all
93%
Brand values
make me care.
1
a little
a lot
not at
all
98%
Brand values
make me buy.
I will only
recommend if
brands’ values
reflect mine.
85%
(source: Google Consumer Surveys)
39. Skype delivered a message
of connectedness and some
serious owned & earned.
10k Likes
7.3k Shares
2.3 k Comm
30000
During
After
247k Views
300000
+30%
+130%
+150%
+200%
(source: internal data)
40. Curation delivers the reach
of healthy-sized website
and fast learnings.
18M
Unique
Visitors
100M
Social
Reach
Millions of
Attention
Minutes
(source: internal data)
41. 1. Purpose is a powerful motivator.
2. Quality is more important than ever.
3. You want to be where the people are.
4. Embrace technology, stay human.
5. The most memorable marketing is mission-driven.
42. You Can Do It!
If you want to
stand out you
have to stand for
something.
