1.
GLOBAL BUSINESS AND
LEISURE TOURISM

2.
THE TRAVELER SEES
WHAT HE SEES.
THE TOURIST SEES WHAT
HE HAS COME TO SEE.
- G.K. Chesterton

3.
INTERNATIONAL TRAVEL INDUSTRY
!
Today the field of tourism and business travel is a
globally interlinked economic sector. Although
people travel all over the globe, there are few
countries that own a far bigger share of the
global inbound travel market.

4.
INTERNATIONAL TRAVEL INDUSTRY #FACTS!
Direct contribution of travel and tourism to
the global GDP is 2.9%
Asia will account for 55% of the outbound
business travel growth between 2014-2024
The top travelled-to city in 2013 was the
capital of Thailand, Bangkok

5.
TYPES OF TRAVEL!
“Tourists are people traveling to and staying in
places outside their usual environment for not more
than one consecutive year for leisure, business and
other purposes.” - World Tourism Organization
30% of global tourism is
considered business tourism,
also referred to as business
travel
70% of global tourism is
considered leisure tourism

6.
TOP TRAVEL DESTINATIONS
FACTS AND FIGURES

7.
FRANCE #FACTS
!
France is a versatile location for touristic activities.
The country remains one of the top travel locations
as it offers beautiful cities like Paris and St. Tropez as
well as mountains, hills and beaches. It’s economical
position in the global market, being the 5th largest
economy in the world, makes France an attractive
business travel destination as well.

8.
FRANCE #FACTS!
French is considered to be the language of
romance in the English-speaking countries
so naturally people want to visit the origin of
the language – France.
Outboud travel figures from France show
that Spain (34%) , Unted Kingdom (14%) and
Germany (12%) are the most important
destinations – all 3 are neighbouring
countries of France.

9.
FRANCE #FACTS!
The most important trade partner of France
is Germany: It represents 17.1% of imports to
France and 16.4% of exports.
The main trade partners are represented
clearly in the inboud travel figures: Beside
Germany there are Belgium, Italy and the
United Kingdom – the United States and
China are mainly suppliers.

10.
FRANCE #FIGURES!

11.
UNITED STATES #FACTS
!
With 23% of the global nominal GDP the United
States of America are by far the economically largest
nation on the globe. The U.S. also hold the 3rd rank in
population and 4th in size. All of those factors
combined make it the number 2 for incoming travel
in the world – a major destination for both business
and leisure travel.

12.
UNITED STATES #FACTS!
The most important trade partners of the
United States are the neghbouring countries
Mexico and Canada – and China (22% of
imports). Those coutries are also strongly
represented in the travel figures.
The United States export (37%) and import
(34.2%) mostly machines and transportation
goods.

13.
UNITED STATES #FIGURES!

14.
CHINA #FACTS
!
The amount of travel to China has been increasing
with its economical incline. For the past 20 years the
Chinese GDP has been growing at an impressive rate,
even through the global recession. So as China is
becoming more and more global, it attracts tourism,
due to the country’s rich history, as well as business
travel.

15.
CHINA #FACTS!
China is a unique case when it comes to
travel figures: Due to the small distance
Hong Kong outshines all other destinations
with 46% of incoming and 8% of outgoing
travelers.
China is known for manufacturing goods.
The country is the global leader in exports
for electrical appliances.

16.
CHINA #FIGURES!

17.
SPAIN #FACTS
!
The big cities of Spain, like Madrid and Barcelona, as
well as the famous Spanish beaches are touristic
centers – they draw in the leisure tourists. Especcially
Barcelona is known by business travellers from all
over the world due to the Mobile World Congress
hosted there every year.

18.
SPAIN #FACTS!
For Spain tourism is an important source of
income, as it is responsible for 6.4% of the
Spanish GDP.
Spain is especcially a summer destiantion,
with beautiful beaches. The main incoming
travel destinations come to Spain for
summer holidays.

19.
SPAIN #FIGURES!

20.
GERMANY #FACTS
!
Germany is the biggest economy in the EU and a
reliable engine of growth for the region. As the
globally 6th most-visited country in 2012 Germany
attracts both business and leisure travel. The nation’s
export-oriented economical focus results in a heavily
distributed list of countries regarding incoming
travellers.

21.
GERMANY #FACTS!
Germany has a quite diverse list of incoming
travel destiantions – led by European
countries and the United States.
The biggest event in Germany is by far the
Oktoberfest – with more than 6 million
visitors.

22.
GERMANY #FIGURES!

23.
UNITED KINGDOM #FACTS
!
The United Kingdom is 7th in total annual tourism
globally. Due to London being one of the business
hubs of the world, the UK draws in large amounts of
business travellers. Numerous international
corporations have their headquarters in or around
London. Beside the business aspects London is a
popular sight-seeing and shopping destination.

24.
UNITED KINGDOM #FACTS!
The most valuable tourists for the United
Kingdom are the visitors form the United
States – they spent £ 2.1 billions in 2010.
The top 3 most visited sights in all of the
United Kingdom are in London: Tower of
London, St. Paul‘s Cathedral and
Westminster Abbey.
$

25.
UNITED KINGDOM #FIGURES!

26.
MALAYSIA #FACTS
!
Malaysia is the 9th most popular travel destination in
2012. With its capital Kuala Lumpur being the 6th
most visited city in the world, Malaysia’s role as a
tourism destination becomes obvious. But also
businesses travel to Malaysia, with the capital’s
Petronas Twin Towers serving as a symbol of the
fast-growing economy of the country.

27.
MALAYSIA #FACTS!
The ecomomy of Malaysia has been growing
by 6.5% for the last 50 years.
For Malaysia tourism is an important source
of income, as it is responsible for 7% of the
GDP – it also helped the country to make it
through the economical crisis in 2008

28.
MALAYSIA #FIGURES!

29.
AUSTRIA #FACTS
!
Austria is 10th in our global travel destination ranking.
The country is a diverse tourism destination known
for its skiing resorts in the Alps and popular amongst
travelers all over the world. The capital Vienna as well
as smaller cities like Salzburg or Graz have a rich
history and are famous for music, art and
architecture.

30.
AUSTRIA #FACTS!
The ecomomy of Austria has historically
always been highly dependent on Germany.
This is reflected by the import/export rate
from and to the big neighbour: 37% of
imports and 28% of exports.
Austria has the 9th most complex economy
in the world with a very diverse high-tech
industry and many other economical fields.

31.
AUSTRIA #FIGURES!

32.
31.7.2014:
SOURCES!
http://www.wttc.org/site_media/uploads/downloads/
world2014.pdf
1.8.2014:
http://www.businesstraveller.com/news/100410/
global-travel-industry-is-entering-golden-decade
1.8.2014:
http://www.worldtravelguide.net/
http://data.worldbank.org
6.8.2014:
http://www.alphainternationaltrade.com/en/choose-your-
markets/country-profiles

33.
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