Trying to convince your boss (and your boss’s boss) to start testing, investing in a new metric tool or to redesign an interface? You are not alone. So here are some tips which will set you off to a good start.

1. How to Convince your Boss to Invest in
Usability and User Experience (UX)
@UsabilityChefs
05/2015

2. Executives and companies love metrics and even
more, they love results.
Start conversation from well-known KPIs:
satisfaction, revenue, transactions

3. - Don't talk UX, IA, UI.
- Mention: satisfaction KPIs,
revenue, transactions.
Start conversation from well-known KPIs:
satisfaction, revenue, transactions

4. Identify problems with the actual interface.
Start testing at a small cost or no cost at all

5. - Get insights from Google Analytics.
- Find users willing to participate to
quick tests.
- Gather feedback.
- Keep it exploratory.
Start testing at a small cost or no cost at all

6. Show results, even if they are small changes
Executives and companies love metrics and even
more, they love results.

7. - Implement quick wins (think
conversion).
- Get results.
- Show them.
- Gain credibility.
Show results, even if they are small changes

8. Executives and companies love metrics and even
more, they love results.
Educate your boss and your peers

9. - Start evangelizing about usability,
UX and testing.
- Share industry reports.
- Give an internal workshop on
introductory concepts.
- Answer questions.
Educate your boss and your peers

10. Daily pressure to get those KPIs doesn't fit with
patience.
Work your patience

11. - Concentrate on what is under your
control.
- Results, even small ones, will give
you arguments, proofs and
satisfaction that things are going in
the right direction.
Work your patience

12. Put aside the carousel banner (or the entire
home page) and focus on optimizing the rest of
the website.
Choose your battles

13. - They all want to be on the home
page.
- Don't try to solve this first.
- Find small opportunities to
improve UX.
- Keep it simple and start
implementing.
Choose your battles

14. The person who can make decisions and can
influence others in the organization to get
things to work.
Find a sponsor

15. - Empower the sponsor with: tools +
information to justify ROI.
- Make him your partner.
Find a sponsor

16. @carmenFR
@UsabilityChefs
Click to learn more >
Thank you!