How to collect early cues for winning designs
Join UserTesting’s Director of Product, Tanya Koshy, and guest speaker Sr. Analyst at Forrester, Christopher Condo, in a webinar tailored towards product professionals looking to build software faster, safer and in a more controlled manner by removing the guesswork from the process.
Attend this webinar to hear the latest findings from Forrester’s recent research on experimentation platforms and learn new ways customer feedback and validation can be leveraged at every stage of development (conception, design, build, launch, production and iteration) to drive faster innovation.
Gone are the days of press and play deployments. It’s time product managers learn how to harness real human insights to quickly validate product opportunities and ideas throughout the development cycle. Tanya will dive into direct user testing experimentation platforms and how the latest features can help product managers get to quick answers to support decisions that can influence product direction and improvements and ultimately empower more customers to be part of the value equation.
You’ll learn:
The 4 key levers of modern application delivery and how to empower your team.
How an environment of experimentation can lead to a customer-obsessed organization.
How best to roll out products in an agile, automated and controlled manner.
Creative, simple methods for testing product ideas and concepts early and often.
31. I have an
idea for a
problem
area
I want to
learn more
about my
customers’
needs/pains
in this area
Do people
actually
have the
problem I
think they
have?
Are people
currently
unsatisfied
with their
experience
in this area?
How do
people solve
their
problem
today?
32. 32
How often are you doing X?
Describe your most recent experience doing
X. What worked & what didn’t?
What made doing X easy?
Needs Discovery
Interview
Questions
What are their pain points doing
X? Great way to inspire new ideas
for products / features to build.
What made doing X frustrating/hard?
What did you use to do X?
How similar was your most recent experience
to how you typically do X?
How satisfied are you with X, in general? 1 =
not at all, 5 = very
33. I have a better understanding of their overall experience and
their biggest needs/pain points.
34. Do people
understand the
purpose of the
solution? Do
they find it
valuable?
Does the
solution
actually solve
the problem?
Does it solve it
well?
35. 35
Feature 1
1 - 2 sentence description
Feature 2
1 - 2 sentence description
Feature 3
1 - 2 sentence description
Template for Testing Product Ideas as a Landing Page
Your 1-Line Value Prop Here
36. 36
Spend 1 - 2 mins reviewing the page, share
your thoughts out loud as you do.
What are your initial impressions?
In your own words, based on this page,
describe what this product does?
Great Interview
Questions
Going through the page section by section,
which one is most compelling to you? Why?
Which is least compelling to you? Why?
What must this product do, in addition to
anything you saw here, that would get you to
use it?
How likely would you be to use this product?
37. We have a fine-tuned idea for a solution that customers find valuable.
38. Is the app easy
to use? What is
the first-time
user
experience
like? Is it
compelling?
What do we
need to
improve?
39. We have validated that our solution is usable and have
identified new areas for further improvement.
40. Bring customers into every
stage of development
From needs discovery, to concept
& prototype validation, thru live
site usability. Test mobile apps,
websites, & real world
experiences.
Results Within Hours
Rich video results from your target
customers, answering the
questions you have. Make
confident decisions & share data to
get buy-in across your org.
Same-day Video Interviews
Live Conversation: Schedule
and recruit live interviews in
less than a day. Talk face to
face & share screens.
Your Exact Customer
Easily recruit your target audience
from UserTesting’s diverse, global
panel.
UserTesting