Product Edition Part Two: How we leverage UserTesting
•Download as PPTX, PDF•
1 like•397 views
How do you decide which product opportunities to pursue fast and rally an entire organization around your vision? In this webinar series, UserTesting’s Director of Product, Tanya Koshy, will share a few stories highlighting how the UserTesting platform has helped her team quickly validate product opportunities and ideas early in the development cycle. She’ll cover how using the platform helps answer questions like, “How do you understand a customer’s pain points?” or, “How do you validate an early solution idea?” and, “How do you empower and engage others in your organization to participate in customer research?” You will learn: Creative, simple methods for testing your ideas early Tips for including folks from across the organization in your research process
Recommended
Recommended
More Related Content
More from UserTesting
More from UserTesting (20)
Recently uploaded
Recently uploaded (20)
Product Edition Part Two: How we leverage UserTesting
- 1. Product Edition II: How we use UserTesting DECEMBER 5, 2018 Product Team
- 2. 2 Tanya Koshy Director of Product
- 3. 3 How we build product
- 5. 5 HOWWEBUILDPRODUCT Understand Solve Plan Build Tweak
- 6. HOWWEBUILDPRODUCT Understand Solve Plan Build Tweak Customer Needs Competitor Analysis Value Prop Feature set Prototype Pricing Milestones Roadmap Beta Labs Optimization Bring Your Org Along
- 8. 8 Customer Who is my customer? Problem What is their problem? Solution What’s the best, lightest solution I can build for them? Key Product Questions
- 9. 9 How often are you doing X? Describe your most recent experience doing X. What worked & what didn’t? What made doing X easy? Needs Discovery Interview Questions What are their pain points doing X? Great way to inspire new ideas for products / features to build. What made doing X frustrating/hard? What did you use to do X? How similar was your most recent experience to how you typically do X? How satisfied are you with X, in general? 1 = not at all, 5 = very
- 11. 11 Distillation & explanation of input Resource availability filter Opportunities Business strategy filter Absorbing data Actively finding data
- 12. 12 Brainstorm Possible Solutions as a Team Customer Needs Solution Idea
- 13. 13 Prioritization Effort Impact Idea Idea Idea Idea Idea Idea
- 14. 14 Feature 1 1 - 2 sentence description Feature 2 1 - 2 sentence description Feature 3 1 - 2 sentence description Template for Testing Product Ideas as a Landing Page Your 1-Line Value Prop Here
- 15. 15 Spend 1 - 2 mins reviewing the page, share your thoughts out loud as you do. What are your initial impressions? In your own words, based on this page, describe what this product does? Great Interview Questions Going through the page section by section, which one is most compelling to you? Why? Which is least compelling to you? Why? What must this product do, in addition to anything you saw here, that would get you to use it? How likely would you be to use this product?
- 16. 16 Stakeholder alignment & buy-in
- 17. 17 Company Management & Execs Sales & Support Core XFN Team Key Stakeholder Groups Get alignment within each group. Work your way from in the inside, out. Bring the feedback across these groups back to your core team to iterate on your ideas.
- 18. 18 Customer Who is my customer? Problem What is their problem? Solution What’s the best, lightest solution I can build for them? Build a Shared Understanding
- 19. 19 Research Buy-in Be transparent around key research questions, methodology, & success criteria before starting research. Then do the research & share the findings. Constantly reinforce an evidence-based approach.
- 20. 20 Alignment: Map Customer Needs to Solutions Customer Needs Solution Idea
- 21. 21 Questions? USERTESTING If you have any further questions please contact us at: webinars@usertesting.com Join the next webinar in the UserTesting Webinar Series on our website - resources!
- 22. 22 Thank You! USERTESTING If you have any further questions please contact us at: webinars@usertesting.com Join the next webinar in the UserTesting Webinar Series on our website - resources!