What would a 5% improvement in your website’s conversion rates make to your bottom line? If you’re not doing regular usability testing, then you’re probably leaving at least that value on the table. Join Peter Hughes in this free webinar sponsored by UserZoom and UXPA to find out how you can reduce product failures while boosting conversion rates.
How AI, OpenAI, and ChatGPT impact business and software.
Reduce Product Failures While Boosting Conversion Rates
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An educational program co-sponsored and supported by
UserZoom and User Experience Professionals Association.
Reducing Product Failure While
Boosting Conversion Rates
with Peter Hughes
Join now at www.uxpa.org for member-only pricing
UXPA Seattle Conference 2016
May 31 – June 3
uxpa2016.org
2. 2
Rapidly Test Usability & Measure UX
UserZoom is the All-in-One UX Research Platform for the Data-Driven Enterprise
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• Worksheet is available at ascest.com/UXPAWorksheet
• Chat box is available if you have any questions
• Look out for quick poll questions
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• Continue the discussion using #UZWebinar
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6. Peter Hughes
Founder & CEO of :
Find out more at
UXInterviewSecrets.com
UX Research & Usability Testing
Bootcamps + Workshops + Coaching
ascest.com
peter@ascest.com
(646) 942 2929
• Develop your UX
research skills
• Self-paced learning
tools
• Low cost
• Corporate training
services
• Bring your UX
research in-house
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FREE Family Membership and a $100
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your gift now
43. 1. Determine test goals
2. Create tasks & prep screens
3. Locate target audience
4. Read tasks
5. Watch what happens. Listen…
Basic Usability Test
44. 1. Determine test goals
2. Create tasks & prep screens
3. Locate target audience
4. Read tasks
5. Watch what happens. Listen…
6. Look for patterns
Basic Usability Test
45. 5 Second TestBasic Usability Test
1. Don’t give clues (Outcome, not how)
46. 5 Second TestBasic Usability Test
1. Don’t give clues (Outcome, not how)
“You want to buy a hiking boot, and not spend more
than $100. You go to Bestshoesintheworld.com and
browse the men’s section for suitable options by
filtering your initial category selection.”
47. 5 Second TestBasic Usability Test
1. Don’t give clues (Outcome, not how)
“You want to buy a hiking boot, and not spend more
than $100. You go to Bestshoesintheworld.com and
browse the men’s section for suitable options by
filtering your initial category selection.”
BAD!
48. 5 Second TestBasic Usability Test
1. Don’t give clues (Outcome, not how)
“You need a pair of waterproof hiking boots, and
don't want to spend more than $100. You go to
BestShoesInTheWorld.com and land on the following
page. What would you do?”
49.
50.
51. 5 Second Test
1. Don’t give clues (Outcome not how)
2. Test early
Basic Usability Test
81. Peter Hughes
Founder & CEO of :
Find out more at
UXInterviewSecrets.com
UX Research & Usability Testing
Bootcamps + Workshops + Coaching
ascest.com
peter@ascest.com
(646) 942 2929
• Develop your UX
research skills
• Self-paced learning
tools
• Low cost
• Corporate training
services
• Bring your UX
research in-house