Watch this webinar!

1. Build A Better
Experience
Live Webinar, November 17, 2016

2. 2016 goals
1. Provide more UX resources to UX
professionals.
2. Improve brand consistency.
3. Improve “International” UXPA.
User Experience Professionals
Association (UXPA)
Monthly webinars
User Experience Magazine
The Journal of Usability Studies
Visit www.uxpa.org for more info about the
conference, webinars, and other UX resources!
Annual Conference in
Toronto, Canada
June 5 – 8, 2017
uxpa2017.org

3. Key Takeaways From This Webinar
Adapting UX Research For An Agile
Environment
Scaling Your Research Capabilities
Demo: UserZoom 4.0 Enables Rapid Study
Creation & Instant Recruiting
Alfonso de la Nuez
Co-Founder & CEO
Andrew Jensen
VP & Head of Product
Paresh Vakhariya
Sr. Director of ProductGot questions?
Submit them via
the chat box!

4. Build A Better Experience
Alfonso de la Nuez, Co-Founder & CEO

5. 1. Customers are empowered with more options than ever
2. They have come to expect beauty and function
3. 70% of the buyer’s journey is independent of sales
4. Social media is an open forum to voice anything and everything
5. We live in a SaaS economy, where cancelling is easy
Why this UX revolution?

6. Now more than ever, we need to
Make informed decisions
based on end user feedback, not intuition

7. Design-led companies
have outperformed the
S&P by an extraordinary
228%

8. 150k+
Number Of UX Design
Job Openings In 2016

9. Remember when all we had
was the lab?

10. Agile Development
Incorporate UX research into your rapid cycles

11. We need fast, in-
the-wild, real-time
testing, with instant
insights.

12. We need to adapt
for feedback on-
the-go, multi-
device, and in a
natural context

13. So UXers have become really busy people...
Increased demand for
fast user research
How could they cope
with this increasing
demand?

14. “In short, software is
eating the world”
Marc Andreesen

15. Other industries have embraced automation
Customer SuccessMarketingCRM Finance/HR/Admin

16. We spend most of our
time in the cloud now

17. Automation Of User Research & Usability Testing
• Software helps automate the tedious process of testing
• Enabled companies to scale their research, do more with less
• Testing embedded in the agile design process - test early, often & quickly
• As a result, we see a WHOLE lot more testing being done…
• ...at any stage of the product lifecycle.

18. Some tips and tricks:
• Make a few tweaks to successfully integrate your research.
• Break down research questions into the smallest possible hypotheses
• Run more experiments, but of smaller scope
• Flex the rules of traditional research methods (see more ahead)
Remote unmoderated testing
Multi-method approach within same study
Build a private panel
Amanda Stockwell, How to adapt UX research for an Agile environment, http://uxmastery.com/how-to-adapt-ux-research-for-an-agile-environment/

19. Scaling Your Research Capabilities
Andrew Jensen, VP and Head of Product

20. For every $1 dollar invested in fixing a user
issue during the design phase, you would
have to pay $10 in the development
phase and $100 after the product launch

21. Get deeper insights
make the power of multi-method UX research technology accessible to
all teams that touch the product lifecycle, across the enterprise

23. End User
UX Researcher
UX Consultant
UX Architect
Visual Designer
Product Manager
Creative Director

24. Let insights guide your entire product lifecycle
Discover & Define
Tailor your digital experience to the evolving needs of your users
Test early to validate concepts before development
Launch & Measure
Ensure that your digital assets continue to resonate with you customers
Monitor customer experience for actionable insights after you launch
Build & Iterate
Deliver an experience that is both valuable and relevant to users
Gather essential feedback as you build your website or mobile app

25. The research methods that will get you there
Discover & Define
Think Out Loud (TOL)
Usability Benchmarking
Heatmaps
Clickstream Analysis
Surveys
Card Sorting
Tree Testing
Prototype Testing
Concept A/B Testing
Build & Iterate
Prototype Testing
A/B Testing
Task-Based Testing
Think Out Loud (TOL)
Moderated Research
Surveys
Launch & Measure
Voice of Customer
True Intent
Intercept Surveys
Usability Benchmarking
Clickstream Analysis
Click Heatmaps

26. What answers are you looking for?BEHAVIORALATTITUDINAL
QUALITATIVE QUANTITATIVE
Why & How
To Fix
How Many?
How Much?
What
People
Say
What
People
Do
Source: Christian Rohrer, Nielsen Norman Group

27. A research method for every goalBEHAVIORALATTITUDINAL
DATASOURCE
APPROACH
QUALITATIVE QUANTITATIVE
Usability Lab Studies
Ethnographic Field
Studies
Participatory Design
Focus Groups
Phone Interviews
Eye Tracking
Usability Benchmarking
(In Lab)
Data Mining Analysis
A/B (Live) Testing
Online UX Assessment
Diary/Camera Study
Message Board Mining
Customer Feedback Via Email
Desirability Studies
Card Sorting
Intercept Surveys
Email Surveys
Broaden your
perspective.
Easily adapt and
evolve.
Consolidate your
research.
Source: Christian Rohrer, Nielsen Norman Group

28. How Can UserZoom Help

29. All-in-One UX research platform for the data-driven enterprise

30. Collaborate Efficiently On Any Project, Across All Teams
• Streamline teamwork
• Quick Project Status
• Reuse Projects and
Templates

31. Mature Your Team’s UX Research Capabilities
• Expose your team to new
approaches
• Rapidly initiate studies
and enable agile
feedback

32. Apply The Right Study For The Questions You Have
• In line contextual
validation
• Establish organizational
best practices
• Encourage smarter
approaches

33. Increase The Speed And Caliber Of Your Results
• Integrated Panel
• Invite your own users
• Intercept from your site
• Leverage partnerships

34. Easily Define Key Criteria To Bring In The Right People
• Select general population
demographics or request
special criteria
• Receive immediate
feedback on recruiting
time

35. • Attention called to critical
actions throughout
Streamline Task Creation As You Build Your Study

36. Rapid Study Creation & Instant Recruiting
Demo: UserZoom 4.0
Paresh Vakhariya, Sr. Director of Product

37. Stories From The Field

38. We’ve run 28,000+ usability studies,
resulting in 3,000,000+ participant completes
and 100,000+ videos collected

39. Q&A
marketing@userzoom.com