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Tesla by utkarsh yadav

A world class presentation on tesla by Utkarsh Yadav Nirma University

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Tesla by utkarsh yadav

  1. 1. Presentation by Utkarsh Yadav 151456
  2. 2. About the Company
  3. 3. About the C.E.O. Elon Reeve Musk, Born June 28, 1971 Engineer , Inventor[and Investor. CEO and CTO of SpaceX, CEO and Product architect of Tesla Chairman of SolarCity, and co-chairman OpenAI. He is the founder of SpaceX and a co- founder of Zip2, PayPal, and Tesla He has also envisioned a conceptual speed transportation system known as Hyperloop and has proposed a VTOL supersonic jet aircraft with electric fan propulsion. As of January 2016, he has an worth of US$12.4 billion, making him 39th wealthiest person in the US.
  4. 4. About Tesla’s Innovation • Battery range: Tesla Roadster has a max range of 265 miles, more than twice the next List of modern production plug-in electric This is a huge step in making electric vehicles practical. 265 miles is the range of a typical car before refilling and by reaching that level, has made a big achievement. • Battery safety: Electric cars are at a big risk of fire given the kind of energy they store. Other go for smaller range to reduce the risk. But wanted the cake and eat it too. It went with cylindrical batteries distributed throughout the to reduce the energy intensity and reduce risk fires. Tesla’s Novel Battery and Charging | MIT Technology Review • Recharge time: Chevy Volt takes an entire
  5. 5. About Tesla’s Innovation Charging station infrastructure: Without a charging network, Tesla would remain a fancy commuter car. You would need to every night. But, with the addition of a massive charging now electric cars can be practical in rural areas as well as for trips. Tesla speeds up free nationwide charging network, 20- quick repower Distribution network: For almost a century, cars in the US were sold through local salespersons. The industry is characterized by sleazy sales guys. But, Tesla is trying to circumvent them. remains to be seen if they can cross the chasm -- reach the mainstream without the pushy salespersons, it is still an
  6. 6. Tesla Super Charging Stati
  7. 7. Tesla’s SuperCharger Network
  8. 8. About Tesla’s Innovation – The MarketingElon Musk is a lot of things, but more and more I see him as an incredibly gifted marketer. How do you sell an expensive and (arguably) impractical electric luxury car? Simple: • Convince your buyers that they're serving the public good by supporting your company. • Convince them that your company is going to turn a global, multi-billion dollar industry on it's ear with the equivalent of a bunch of laptop batteries wired together. (Seriously, that's an impossible dream right there) • Convince them that your car is the most technologically advanced and innovative vehicle on the planet, despite the fact that most similarly priced cars are dripping with technology (if you think a Mercedes or BMW isn't technologically advanced, you're not paying attention). • Convince your buyers that your lack of local sales and service centers (aka no dealerships) is a strength instead of a weakness.
  9. 9. Tesla is Sold Inside Malls !!! Design your own car !!! !
  10. 10. How Electric vehicles used to lo
  11. 11. Not So Coo l
  12. 12. How Tesla Looks !
  13. 13. Roadster
  14. 14. Model S
  15. 15. Model X
  16. 16. Competition Time
  17. 17. These are the Present
  18. 18. How big is Tesla ?
  19. 19. Wall Street's Perception
  20. 20. Future of Tesla ?
  21. 21. Expected market cap !
  22. 22. Summon Your Tesla from Your Phone Last Fall, Tesla Version 7.0 introduced a range of new Autopilot active safety and convenience features to give more confidence behind the wheel, increase your on the road, and make highway driving more enjoyable. The release of Tesla Version 7.1 continues our
  23. 23. Go Tesla GO !
  24. 24. Major Question What kind of Innovation Tesla Motor ?
  25. 25. A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances. The term was defined and phenomenon analysed by Clayton M. Christensen beginning in 1995. For adherents of classic disruptive innovation theory, Tesla’s potential as a market disruptor is minimal. After all, the company doesn’t go after low-end, price-sensitive customers who are over-served by current vehicles; they don’t pursue “non-consumption” (customers who don’t currently drive cars); and the technology didn’t start out as inferior (Tesla now produces the fastest 0-60 mph time of any four-door production automobile on the planet (2.7 seconds in “ludicrous” mode). Tesla automobiles look and drive much like other cars, utilize established infrastructure like roads, and confine much of the product innovation to only one aspect – the power system. These facts simply do not fit the classic pattern for successful disruption as originally described by disruption guru Clayton Christensen.
  26. 26. Instead, Elon Musk pursues what I call a “high-end” technology disruption, an approach that is very different but one that can be just as troublesome for incumbents. High-end technology disruptions involve producing innovations that are “leap frog” in nature making them difficult for incumbents to rapidly imitate. Then, instead of using technology to improve performance over time, they use technology to lower costs per unit of performance over time. Even with access to the patents, incumbents will find imitation difficult because Tesla’s cars also represent an architectural innovation. If you peeled the skin off a Tesla and compared it to a comparable combustion engine vehicle or electric vehicle like the Nissan Leaf, you would see that the car’s architecture is completely different because the systems and drive train are engineered from the ground up around the battery. In stark contrast, other automakers simply insert the battery as a module into a standard platform . Moreover, some of the car’s subsystems, like traction control, are based on completely different technologies than a standard car. So Tesla in my opinion is disruptive innovation !
  27. 27. Dhanyawad !

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