Some valuable advice from the masters of the field and handful of inspiration for all designers, especially web designers and UX designers; to help them in their upcoming projects.

1. 20 Quotes
for your pin-
up board
about UX

2. 1) “Rule of thumb for
UX: More options, more
problems.” – Scott
Belsky

3. 2) “At the end
of the day is
how the user
remembers
the
experience.
Focus on key
experiences.” -
Shawn Borsky

4. 3) "It’s not enough that
we build products that
function, that are
understandable and
usable, we also need to
build products that
bring joy and
excitement, pleasure
and fun, and yes,
beauty to people’s
lives." – Don Norman

5. 4) "The main
goal is not to
complicate the
already difficult
life of the
consumer." -
Raymond Loewy

6. 5) “If the
user can’t
use it, it
doesn’t
work.” —
Susan
Dray

7. 6) “You’ve got
to start with
the customer
experience &
work
backwards to
the
technology.” –
Steve Jobs

8. 7) One bad
experience & poof,
customers are
history. Sure, you
can replace them,
but at 5x the cost. –
Pavvo Hanninen

9. 8) “Most
business models
have focused on
self-interest
instead of user
experience.” –
Tim Cook

10. 9) “Design creates
stories, and stories
create memorable
experiences, and great
experiences have this
innate ability to change
the way in which we
view our world.”
— Christian Saylor

11. 10) “Want
your users to
fall in love
with your
designs? Fall
in love with
your users.” -
Dana Chisnell

12. 11) “Websites
that are hard to
use frustrate
customers, forfeit
revenue and
erode brands.” –
Forrester
Research

13. 12) “If a user
is having a
problem, it’s
our
problem.” -
Steve Jobs

14. 13) “The way to
earn consumer
loyalty &
competitive
advantage is to
deliver the most
satisfying
experience.” –
Curt
Collinsworth

15. 14) "People react
positively when
things are clear
and
understandable." -
Dieter Rams

16. 15) "What makes people
passionate, pure and simple, is
great experiences. If they have
great experience with your
product and they have great
experiences with your service,
they’re going to be passionate
about your brand, they’re going
to be committed to it. That’s how
you build that kind of
commitment." – Jesse James
Garrett

17. 16) “Good
UX is good
business.”
– Andrew
Kucheriavy

18. 17) “That a user should
not be kept waiting
unnecessarily is an
obvious and humane
design principle. It is also
humane not to hurry a
user; the more general
principle is: Users should
set the pace of an
interaction.” – Jef Raskin

19. 18) “Go
for the
better user
experience
every
time.” –
Rand
Fishkin

20. 19) “Pay
attention
to what
users do,
not what
they say.” -
Jakob
Nielsen

21. 20) “People
ignore
design that
ignores
people.” –
Frank
Chimero