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Facebook für Unternehmen - ROI

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Kurzpräsentation für Einsteiger in Sachen Facebook, in der die wichtigsten Benefits zusammengefasst werden. Achtung: Enthält noch keine Kennzahlen!

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Facebook für Unternehmen - ROI

  1. 1. ‣ Facebook für Unternehmen – ROI Ludwigsburg, 19. Mai 2011 Donnerstag, 19. Mai 2011
  2. 2. ‣ Fast 700 Mio. Nutzer, davon 18 Mio. Nutzer in Deutschland ‣ Mehr Seitenbesucher als Google in den USA: Facebook löst die alte Suchmaschine ab ‣ Jeder Nutzer hat im Schnitt 130 Freunde ‣ Altersdurchschnitt der Nutzer steigt ständig Fakten zu Facebook und Fanseiten ➡INFORMATION ➡ENTERTAINMENT ➡DIALOG Donnerstag, 19. Mai 2011
  3. 3. ‣ Mit anderen Menschen kommunizieren ‣ Mit Marken kommunizieren ‣ Meinungen zu Produkten, Marken, Menschen abgeben ‣ Fotos und Videos zeigen ‣ Suchen: nach Produkten, Angeboten, Marken, Menschen, Hilfe, Spaß, etc. Was tun Menschen auf Facebook? Donnerstag, 19. Mai 2011
  4. 4. ‣ Ihre Marke und ihre Leistungen einem Millionenpublikum präsentieren ‣ Marketing-Aktionen ins Internet verlängern ‣ Spezielle Angebote gestalten, um Kunden anzusprechen und deren Meinung einzuholen ‣ Gesprächsangebote machen und einen Dialog mit Kunden führen ‣ Nutzern die Möglichkeit geben, Inhalte zu erstellen: Fotos, Videos, etc. ‣ Den Austausch zwischen Mitarbeitern und Kunden, Partnern, Bewerbern fördern ‣ Menschen von Facebook wieder ins echte Leben holen Was tun Unternehmen auf Facebook? Donnerstag, 19. Mai 2011
  5. 5. ‣ Bestandskunden pflegen und Neukunden gewinnen (Lead-Generierung) ‣ Menschen erreichen und mit ihren Produkten bekannt machen ‣ Eine junge Zielgruppe ansprechen, für die Facebook gleichbedeutend mit dem Internet ist und die keine klassischen Webseiten besucht ‣ Werbewirkung multiplizieren, da Inhalte durch authentische Testimonials (Fans) verbreitet werden ‣ Ihren Support entlasten ‣ Offenheit und Kundennähe demonstrieren ‣ Ihre Marke jung, dynamisch, offen und attraktiv erscheinen lassen ‣ Potenzielle Mitarbeiter und Auszubildende ansprechen ‣ Fans gewinnen und Markenbotschafter schaffen ‣ Der ROI - Unternehmen können auf Facebook ... Donnerstag, 19. Mai 2011
  6. 6. ‣ Uwe Baltner Geschäftsführer SMO14 GmbH Co. KG Schorndorfer Straße 42 07141-688 96 57 u.baltner@smo14.de ➡FACEBOOK.COM/SMO14LIVE ➡TWITTER.COM/SMO14_LIVE ➡WWW.SMO14.DE © 2011 SMO14 GmbH & Co. KG Donnerstag, 19. Mai 2011

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