Neil Patel, SVP, Content Strategy and Development at The Martin Agency and Mentor at 80amps (a new model venture incubator), and Eric Martin, Founding Partner at 80amps, gave this presentation at "The New Model Creative Director," the VCU Brandcenter's executive education program for creative direction, on August 6th, 2013 at the VCU Brandcenter in Richmond.

1. GoodAfternoon
Wednesday, August 14, 13

2. Solving
for
Sucky
Wednesday, August 14, 13

3. About today
About our
industry
Our
challenges
Our
approach to
innovation
Wednesday, August 14, 13

4. Our business model
Interpret or create
pop culture to
solve B2C problems
Service big
business via a
law firm like
billing model
+
Wednesday, August 14, 13

5. The new/old imperative
+
Think like
brilliant
inventors and
behave like
startups
Interpret or create
pop culture to
solve B2C problems
Service big
business via a
law firm like
billing model
+
Wednesday, August 14, 13

6. Shot heard around the world
Wednesday, August 14, 13

7. CREATIVE
TECHNOLOGIST
The arrival of the
Wednesday, August 14, 13

8. CHIEF
INNOVATION
OFFICER
The elevation of the
Wednesday, August 14, 13

9. Launches of
LABS
INCUBATORS
ACCELERATORS
Wednesday, August 14, 13

10. Your
Management
Your Clients
Your Co-
workers
Wednesday, August 14, 13

11. Ideas are not innovation
Wednesday, August 14, 13

12. Wednesday, August 14, 13

13. Small Medium Large
Small
Medium
Large
P & G New Product Grid
SizeofPain
Size of Market
Wednesday, August 14, 13

14. Timely commercialization
of the un-sucky is
innovation
Wednesday, August 14, 13

15. Different kinds of Innovation...WE only get credit for one kind
Product
Innovation
Process
Innovation
Marketing
Innovation
Business
Model
Innovation
Supply
Chain
Innovation
Wednesday, August 14, 13

16. B2B
Reality: we serve business not consumers
Seeking
marketing innovation
B2C
Well executed,
powerful ideas
People who pay us Insights
Wednesday, August 14, 13

17. The other F word
Wednesday, August 14, 13

18. Operating the agency as an open API
Wednesday, August 14, 13

19. The Creative Director
Production Company
Industrial Complex
Wednesday, August 14, 13

20. Incentives!
Wednesday, August 14, 13

21. Funding patience & patients
Wednesday, August 14, 13

22. Wednesday, August 14, 13

23. Our own reality: we need to do more for ourselves
Product
Innovation
Process
Innovation
Marketing
Innovation
Business
Model
Innovation
Supply
Chain
Innovation
Wednesday, August 14, 13

24. We had to innovate how to innovate
Wednesday, August 14, 13

25. Rigid Riffing
Wednesday, August 14, 13

26. Need:
Focus
Wednesday, August 14, 13

27. Need: find partners, we can’t do this alone
Wednesday, August 14, 13

28. Wednesday, August 14, 13

29. Wednesday, August 14, 13

30. A place that brings brands, products,
and the technologies that support
them to Life
Wednesday, August 14, 13

31. Wednesday, August 14, 13

32. Commerce
ArtScience
Wednesday, August 14, 13

33. Everything
is unlikely
to succeed
Wednesday, August 14, 13

34. Diverse Team
Unparalleled Consumer Data
Successful Experience
Right Environment
Patience
Reasonable Expectations
Autonomy & Partnership (Trust)
A Business Model
Wednesday, August 14, 13

35. staff
network
Over the
Transom
+
Wednesday, August 14, 13

36. LUMIARY
Wednesday, August 14, 13

37. Wednesday, August 14, 13

38. GoodAfternoon
Wednesday, August 14, 13