Jeff MacDonald, Creative Technologist at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, on July 16th, 2013 at the VCU Brandcenter in Richmond.

1. Hackathon

2. What is a Hackathon?

3. It’s whatever you
want it to be.

12. The Culture &
Hackathons
at Martin

13. The People

14. The Lab

15. Flipdots Wall

16. Flipdot Build

17. Give Us a Chance to Work on
New Things with New People
Practice The Philosophy of
Rapid Prototyping

19. 1st Hack 2nd Hack

20. 3rd Hack
+

21. Winner Take All
$1,000 prize
(Everyone gets a t-shirt)
50% Panel
Judges Picked
Before Hand
50% Peer
Atrium SMS text
voting
Most likely to be
adopted by client
30%
Best use
of
technology
40%
Most
unique
product
30%

22. What It’s Like

28. Hoard The Hostess

32. 7 Months Later

35. Your Turn to IFTTT

36. What did you
come up with?

37. Twine Time

38. Twine Measures: Temp.
Vibration
Orientation

39. 1. Get In Your Group
2. Visit twine.cc
3. Create Your First Rule

40. Now that you understand some
of the limitations of Twine, lets
solve a problem.
Think with your team of a
problem that can be solved
creatively using Twine.

41. Thank You

42. Hackathon
Day 2

43. Some Observations
From Last Night

44. Hope you continue hacking ...

45. Resources:
hackaday.com
creativeapplications.net
hackerleague.org

46. Moonshot Thinking

47. Google[x]

49. 10x not 10%

53. 10x thinking changes
how you solve a problem

55. McCormicks FlavorPrint

56. Pop Secret Labs

57. Try Things That Are Daring

58. Add Value To People’s Lives
Don’t Just Create Interruptive
Content

59. Thank You